Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 64.5% |
| United Kingdom | 12.9% |
| Brazil | 3.3% |
| India | 2.7% |
| Mexico | 2.2% |
Investor mix
6 investors on record; lead investors include Berkshire Hathaway.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 33% |
| Private equity | 2 | 33% |
| Other / undisclosed | 2 | 33% |
Share of voice
Share of voice in United States: 70.6% of web traffic across its competitive set; worldwide: 74.8%.