Payload Cms

Online platform for headless CMS

placeGrand Rapids, Michigan, United States calendar_todayFounded 2018 groups14 employees language payloadcms.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States14.2%
Germany8.8%
India6.1%
France5.8%
Brazil5.3%

Social engagement

Social engagement: 4.9K social following, 7 posts in the last 12 months — below the industry typical range.

Investor mix

6 investors on record; lead investors include Y Combinator, Gradient Ventures.

Investor typeCountShare
Venture capital583%
Other / undisclosed117%

Share of voice

Share of voice in United States: 26.4% of web traffic across its competitive set; worldwide: 41.9%.

Recent activity

26 May 2026
Product launch
Payload 4.0
21 May 2026
Product launch
Payload 4.0 ICYMI
Coming soon