Peloton

Provider of smart fitness training equipment and training platforms

placeNew York City, New York, United States calendar_todayFounded 2011 groups7,144 employees language onepeloton.com

Registered entities

Reputation

Customer rating 3.2 / 5 across 6,749 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States74.3%
United Kingdom8.5%
Canada6.8%
Australia1.6%
Netherlands1.2%

Social engagement

Social engagement: 339.1K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

42 investors on record; lead investors include Wellington, Fidelity Investments, True Ventures, Kleiner Perkins; 2 have since exited.

Investor typeCountShare
Venture capital2252%
Private equity1024%
Accelerator & incubator12%
Bank & private debt25%
Other / undisclosed717%

Share of voice

Share of voice in United States: 55.9% of web traffic across its competitive set; worldwide: 30%.

Recent activity

22 Jun 2026
Leadership hire
Chief Financial Officer
1 Apr 2026
Leadership hire
Chief Content and Member Development Officer
Coming soon