Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 99.3% |
| Germany | 0.1% |
| Canada | 0.1% |
| Netherlands | 0.1% |
| India | 0.1% |
Social engagement
Social engagement: 369.3K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
9 investors on record; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 9 | 100% |
Share of voice
Share of voice in United States: 20.8% of web traffic across its competitive set; worldwide: 20.3%.
Recent activity
8 May 2026
Recognition
13 Mar 2026
Product launch
Hut Crust
15 Jan 2026
Recognition