Plaid

Provider of a network for connecting financial accounts to applications

placeSan Francisco, California, United States calendar_todayFounded 2012 groups883 employees language plaid.com

Registered entities

Reputation

Customer rating 1.2 / 5 across 198 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States79.7%
United Kingdom14.9%
Canada0.5%
Spain0.5%
France0.4%

Social engagement

Social engagement: 251.8K social following, 6 posts in the last 12 months — below the industry typical range.

Investor mix

73 investors on record; lead investors include Spark Capital, New Enterprise Associates, Felicis Ventures, Homebrew.

Investor typeCountShare
Venture capital4460%
Private equity710%
Angel & family office11%
Accelerator & incubator11%
Bank & private debt34%
Other / undisclosed1723%

Share of voice

Share of voice in United States: 98.5% of web traffic across its competitive set; worldwide: 97.9%.

Recent activity

29 Jun 2026
Event
Free soft serve
16 Jun 2026
Event
Money20/20
Coming soon