Registered entities
PLAYA
Reg. No. 40103679195Latvia
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 99.1% |
| United Arab Emirates | 0.3% |
| India | 0.1% |
| Puerto Rico | 0.1% |
| Pakistan | 0.1% |
Social engagement
Social engagement: 13.8K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record; lead investors include Pacific General; 3 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 75% |
| Other / undisclosed | 1 | 25% |
Share of voice
Share of voice in United States: 99.3% of web traffic across its competitive set; worldwide: 37.2%.
Hiring activity
Hires frequently
63 roles tracked across 8 of the last 12 months
10 Jun 2026 · Assistant Manager · Fishers
10 Jun 2026 · Assistant Manager, Non Exempt · Brockton
10 Jun 2026 · Manager · San Antonio
10 Jun 2026 · Construction Manager · Chandler
10 Jun 2026 · General Manager · Hanover
Based on job postings tracked across public sources.
Recent activity
22 Jun 2026
Expansion
office
22 Jun 2026
Expansion
Canada
11 Jun 2026
Expansion
359 South IL Rt 83, Elmhurst, IL