Registered entities
Booking Holdings Inc.
Reg. No. 06-1528493United States
Booking Holdings Inc.
Reg. No. 1075531United States
priceline.com LLC.
Reg. No. 61528493Belgium
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 92.9% |
| Canada | 2.3% |
| United Kingdom | 0.7% |
| India | 0.6% |
| Australia | 0.3% |
Social engagement
Social engagement: 86.7K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
7 investors on record; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 4 | 57% |
| Private equity | 2 | 29% |
| Other / undisclosed | 1 | 14% |
Share of voice
Share of voice in United States: 70.5% of web traffic across its competitive set; worldwide: 56.5%.
Recent activity
3 Jun 2026
Product launch
Penny