Reef

Beach-inspired footwear, apparel, and accessories for men, women, and kids

placeCarlsbad, California, United States calendar_todayFounded 1984 groups337 employees language reef.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States99.2%
Morocco0.2%
Portugal0.1%
India0.1%
Bangladesh0.1%

Social engagement

Social engagement: 39.5K social following, 10 posts in the last 12 months — around the industry typical range.

Investor mix

11 investors on record; lead investors include Swander Pace Capital, Goldman Sachs.

Investor typeCountShare
Venture capital436%
Private equity436%
Bank & private debt327%

Share of voice

Share of voice in United States: 51.8% of web traffic across its competitive set; worldwide: 48.4%.

Recent activity

10 Jun 2026
Partnership
Free Fly Apparel
10 Apr 2026
Milestone
anniversary
10 Dec 2025
Community & sustainability
anniversary
Coming soon