Registered entities
ROOT, INC.
Reg. No. 1788882United States
ROOT, INC
Reg. No. 84-2717903United States
ROOT AUTO RENT
Reg. No. 40203058279Latvia
Reputation
Customer rating 4.0 / 5 across 3,071 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 98% |
| Philippines | 0.7% |
| France | 0.3% |
| Italy | 0.3% |
| Ecuador | 0.3% |
Social engagement
Social engagement: 52.4K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
15 investors on record; lead investors include Ribbit Capital, Drive Capital, Redpoint Ventures, Coatue.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 7 | 47% |
| Private equity | 3 | 20% |
| Accelerator & incubator | 3 | 20% |
| Other / undisclosed | 2 | 13% |
Share of voice
Share of voice in United States: 22.5% of web traffic across its competitive set; worldwide: 14.5%.
Recent activity
2 Jul 2026
Event
GreatFlorida Insurance Summer Conference
4 Jun 2026
Partnership
Hugo Insurance Services
28 May 2026
Milestone
regulatory