Root

Provider of car insurance rates based primarily on driving behavior

placeColumbus, Ohio, United States calendar_todayFounded 2015 groups1,571 employees language joinroot.com

Registered entities

Reputation

Customer rating 4.0 / 5 across 3,071 reviews.

Web presence

Top audience: United States 98%, Philippines 0.7%, France 0.3%, Italy 0.3%, Ecuador 0.3%.

Social engagement

Social engagement: 52.4K social following, 9 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in United States: 22.5% of web traffic across its competitive set; worldwide: 14.5%.

Recent activity

2 Jul 2026
Event
GreatFlorida Insurance Summer Conference
4 Jun 2026
Partnership
Hugo Insurance Services
28 May 2026
Milestone
regulatory
Coming soon