Registered entities
ROVER
Reg. No. 40203218579Latvia
ROVER GROUP, INC.
Reg. No. 1826018United States
A PLACE FOR ROVER, INC.
Reg. No. 4998211United States
A PLACE FOR ROVER
Reg. No. 452587049United States
Reputation
Customer rating 4.5 / 5 across 33,730 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 67% |
| United Kingdom | 12% |
| France | 4.5% |
| Canada | 3% |
| Spain | 2.1% |
Social engagement
Social engagement: 100.7K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
33 investors on record; lead investors include Menlo Ventures, Madrona, Foundry, Petco; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 24 | 73% |
| Private equity | 3 | 9% |
| Angel & family office | 1 | 3% |
| Other / undisclosed | 5 | 15% |
Share of voice
Share of voice in United States: 40.1% of web traffic across its competitive set; worldwide: 38.6%.
Hiring activity
Hires occasionally
1 role tracked across 1 of the last 12 months
29 Dec 2025 · Senior Product Analyst, Manager, Product Analytics, Lead Data Analyst - Product Analytics · Barcelona
Based on job postings tracked across public sources.
Recent activity
20 May 2026
Expansion
Spain
22 Apr 2026
Expansion
Canada
5 Mar 2026
Partnership
Rover