Registered entities
SERENA & LILY, INC.
Reg. No. 205856840United States
Reputation
Customer rating 4.6 / 5 across 235 reviews.
Social engagement
Social engagement: 123K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
12 investors on record; lead investors include ORIX, Fireman Capital Partners; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 6 | 50% |
| Private equity | 5 | 42% |
| Bank & private debt | 1 | 8% |
Hiring activity
Hires periodically
74 roles tracked across 4 of the last 12 months
27 Mar 2026 · Director of Public Relations & Brand Marketing · Santa Rosa
10 Mar 2026 · Planning Coordinator · Millbrae
16 Dec 2025 · Inventory Planning Manager
15 Dec 2025 · Textile Design Assistant · San Mateo
11 Dec 2025 · Design Advisor · Charleston
Based on job postings tracked across public sources.
Recent activity
19 Jun 2026
Event
Fenimore Lane Design Summit with Ariel Okin
27 Jan 2026
Expansion
32 Cumberland Street, Charleston, SC
20 Jan 2026
Expansion
Scottsdale