Registered entities
SMARTASSET ADVISORS, LLC
Reg. No. 5714422United States
FINANCIAL INSIGHTS, INC.
Reg. No. 911132992United States
Reputation
Customer rating 4.2 / 5 across 32 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 93.9% |
| India | 2.1% |
| Canada | 0.7% |
| United Kingdom | 0.4% |
| Germany | 0.2% |
Investor mix
25 investors on record; lead investors include Javelin Venture Partners, TTV Capital, North Bridge Venture Partners, Y Combinator.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 20 | 80% |
| Private equity | 1 | 4% |
| Other / undisclosed | 4 | 16% |
Share of voice
Share of voice in United States: 2.9% of web traffic across its competitive set; worldwide: 2.7%.