Registered entities
SMARTYPANTS, INC.
Reg. No. 32057322573United States
US HEALTH & WELLBEING, LLC
Reg. No. 6813680United States
SMARTYPANTS INC
Reg. No. 300636675United States
Social engagement
Social engagement: 11.1K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
8 investors on record; lead investors include CircleUp, North Castle Partners, Balance Point Capital; 4 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 25% |
| Private equity | 4 | 50% |
| Bank & private debt | 1 | 13% |
| Other / undisclosed | 1 | 13% |
Hiring activity
Hires periodically
6 roles tracked across 4 of the last 12 months
23 Apr 2026 · Senior Master Data Associate · El Segundo, California
28 Jan 2026 · Paid Media Manager · El Segundo, California
18 Nov 2025 · Demand Planning Manager · El Segundo, California
Based on job postings tracked across public sources.
Recent activity
4 Jun 2026
Partnership
Pixar's Toy Story 5
25 Feb 2026
Product launch
SmartyPants Prenatal Capsule