Sofi

Online bank offering consumer loans and insurances

placeSan Francisco, California, United States calendar_todayFounded 2011 groups3,066 employees language sofi.com

Registered entities

Reputation

Customer rating 4.2 / 5 across 12,127 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States98.7%
Canada0.2%
South Africa0.1%
India0.1%
United Kingdom0.1%

Social engagement

Social engagement: 482.1K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

78 investors on record; lead investors include Silver Lake, SoftBank Group, Discovery Capital, Baseline Ventures; 2 have since exited.

Investor typeCountShare
Venture capital5064%
Private equity1215%
Angel & family office23%
Accelerator & incubator11%
Bank & private debt45%
Other / undisclosed912%

Share of voice

Share of voice in United States: 22.9% of web traffic across its competitive set; worldwide: 22.5%.

Hiring activity

Hires frequently

245 roles tracked across 9 of the last 12 months

9 Jun 2026 · Staff Cybersecurity Controls Specialist · Frisco

4 Jun 2026 · Home Loans Post Closing Quality Control Analyst · Frisco

22 May 2026 · Fraud Model Analyst · Frisco

6 May 2026 · Mortgage Loan Coordinator · Frisco

30 Apr 2026 · Instructional Designer · Cottonwood Heights

Based on job postings tracked across public sources.

Recent activity

30 Jun 2026
Product launch
SoFi Small Business Loans
24 Jun 2026
Event
CMA Fest
23 Jun 2026
Recognition
Coming soon