Subtl Beauty

Internet-first brand of makeup products

placePittsburgh, Pennsylvania, United States calendar_todayFounded 2017 groups11 employees language subtlbeauty.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States59.9%
South Africa19.1%
Pakistan3.5%
New Zealand3.4%
Canada3.4%

Innovation

3 patent families (1 granted) — focus: Human necessities, Operations & transport; filing pace accelerating. Cited 58 times.

YearFilings
20201
20221
20231
20241
20262

Investor mix

4 investors on record; lead investors include CULT Capital.

Investor typeCountShare
Venture capital250%
Private equity125%
Accelerator & incubator125%

Share of voice

Share of voice in United States: 2.9% of web traffic across its competitive set; worldwide: 2.5%.

Coming soon