The Indian Ethnic

Internet first brand offering handcrafted ethnic wear for women

placeMumbai, Maharashtra, India calendar_todayFounded 2016 groups49 employees language theindianethnicco.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
India93.4%
United States3.7%
Canada0.8%
United Arab Emirates0.8%
United Kingdom0.6%

Social engagement

Social engagement: 5.2K social following, 4 posts in the last 12 months — below the industry typical range.

Investor mix

2 investors on record; lead investors include SSS Advisory.

Investor typeCountShare
Other / undisclosed2100%

Share of voice

Share of voice in India: 9% of web traffic across its competitive set; worldwide: 8.7%.

Hiring activity

Hires occasionally

3 roles tracked across 2 of the last 12 months

18 Jun 2026 · Financial Controller & Compliance Officer · Mumbai

18 Jun 2026 · Operative Finance & Cost Accuracy Manger · Mumbai

7 Nov 2025 · Customer Support Executive · Santacruz West, Mumbai

Based on job postings tracked across public sources.

Coming soon