The Souled Store

Online retailer offering licensed pop culture apparel, accessories, and lifestyle products

placeMumbai, Maharashtra, India calendar_todayFounded 2013 groups50 employees language thesouledstore.com

Registered entities

Reputation

Customer rating 4.2 / 5 across 46 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
India95.1%
United States2.1%
Germany0.5%
Canada0.5%
Japan0.3%

Social engagement

Social engagement: 410.4K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

60 investors on record; lead investors include RPSG Capital Ventures, Xponentia Capital, Elevation Capital, Array.

Investor typeCountShare
Venture capital35%
Private equity12%
Bank & private debt12%
Other / undisclosed5592%

Share of voice

Share of voice in India: 49.5% of web traffic across its competitive set; worldwide: 42.8%.

Hiring activity

Hires frequently

29 roles tracked across 8 of the last 12 months

30 Oct 2026 · AI Image Specialist / Editor Associate · Mumbai City

27 Oct 2026 · Associate - Category Analyst · Mumbai City

24 Oct 2026 · Associate - Sourcing · Mumbai City

13 Sep 2026 · Finance Executive- MIS · All India

21 Aug 2026 · Senior product manager business (Mumbai) · Mumbai City

Based on job postings tracked across public sources.

Recent activity

10 Jun 2026
Milestone
anniversary
25 May 2026
Expansion
Banjara Hills, Hyderabad, Telangana 500034
13 May 2026
Leadership hire
Chief Comfort Officer
Coming soon