Toys"r"us

Internet first brand of baby toys, learning kits, and kids arts & crafts items

placeParsippany, New Jersey, United States calendar_todayFounded 1948 groups64,000 employees language toysrus.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States68.8%
United Arab Emirates6.3%
India4.6%
Chile3.2%
United Kingdom2.6%

Investor mix

6 investors on record; 1 has since exited.

Investor typeCountShare
Venture capital117%
Private equity350%
Accelerator & incubator117%
Bank & private debt117%

Share of voice

Share of voice in United States: 37.5% of web traffic across its competitive set; worldwide: 29.6%.

Coming soon