Under Armour

Online retailer of athletic apparel, footwear, accessories, and sports equipment

placeBaltimore, Maryland, United States calendar_todayFounded 1996 groups16,400 employees language underarmour.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States85%
Canada2.1%
India1.6%
United Kingdom1.5%
Mexico1.1%

Innovation

502 patent families (415 granted) — focus: Human necessities, Physics & computing, Textiles & paper, Operations & transport; filing pace slowing. Cited 40,663 times.

YearFilings
201537
201669
2017108
2018126
2019109
202088
202178
202257
202351
202465
202551
202617

Social engagement

Social engagement: 974.6K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

3 investors on record; 1 has since exited.

Investor typeCountShare
Private equity3100%

Share of voice

Share of voice in United States: 99.6% of web traffic across its competitive set; worldwide: 91.1%.

Hiring activity

Hires frequently

172 roles tracked across 8 of the last 12 months

10 Jun 2026 · Sr. Professional, Media · Baltimore

31 May 2026 · Lead, Learning & Development · Baltimore

22 May 2026 · Seasonal Stock Associate · Los Angeles

19 May 2026 · Seasonal Sales Associate · Jenks

Based on job postings tracked across public sources.

Recent activity

11 Jun 2026
Partnership
Christina Najjar
Coming soon