Registered entities
UPGRADE, INC.
Reg. No. 812807376United States
Reputation
Customer rating 4.7 / 5 across 57,441 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 97.4% |
| Canada | 1.9% |
| India | 0.2% |
| Brazil | 0.1% |
| Dominican Republic | 0.1% |
Social engagement
Social engagement: 74.2K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
44 investors on record; lead investors include Union Square Ventures, Ribbit Capital, Vy Capital, SVB.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 27 | 61% |
| Private equity | 7 | 16% |
| Other / undisclosed | 10 | 23% |
Share of voice
Share of voice in United States: 34.4% of web traffic across its competitive set; worldwide: 29.5%.
Recent activity
18 Jun 2026
Recognition
5 Jun 2026
Event
Women Leading Travel Forum