Upworthy

Online platform for sharing photos and videos

placeNew York City, New York, United States calendar_todayFounded 2012 groups103 employees language upworthy.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States71.7%
Australia10.8%
Canada3.9%
New Zealand2.7%
United Kingdom2.4%

Social engagement

Social engagement: 18.1K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

8 investors on record; lead investors include Spark Capital, New Enterprise Associates.

Investor typeCountShare
Venture capital338%
Other / undisclosed563%

Share of voice

Share of voice in United States: 8.9% of web traffic across its competitive set; worldwide: 3.9%.

Recent activity

10 Jun 2026
Leadership hire
CEO
12 May 2026
Recognition
12 May 2026
Recognition
Coming soon