Viator

Online tours & activities booking platform

placeSan Francisco, California, United States calendar_todayFounded 1995 groups251 employees language viator.com

Registered entities

Reputation

Customer rating 4.5 / 5 across 331,530 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States48.5%
United Kingdom8.4%
Italy5%
India4.6%
Canada3.5%

Investor mix

3 investors on record; lead investors include The Carlyle Group.

Investor typeCountShare
Private equity133%
Bank & private debt133%
Other / undisclosed133%

Share of voice

Share of voice in United States: 48.4% of web traffic across its competitive set; worldwide: 20%.

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