Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 94.2% |
| Mexico | 1.2% |
| Canada | 1% |
| India | 0.5% |
| United Kingdom | 0.2% |
Social engagement
Social engagement: 5.1M social following, 7 posts in the last 12 months — below the industry typical range.
Investor mix
9 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 11% |
| Private equity | 5 | 56% |
| Bank & private debt | 1 | 11% |
| Other / undisclosed | 2 | 22% |
Share of voice
Share of voice in United States: 15.7% of web traffic across its competitive set; worldwide: 13.7%.
