Whowhatwear

Platform for premium, shoppable fashion and style content

placeLos Angeles, California, United States calendar_todayFounded 2006 groups244 employees language whowhatwear.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States68.2%
United Kingdom7.6%
Canada4.9%
Australia3.6%
Ireland2.4%

Social engagement

Social engagement: 33K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

11 investors on record; lead investors include SV Angel, Miroma Ventures, Advancit Capital, Amazon.

Investor typeCountShare
Venture capital1091%
Other / undisclosed19%

Share of voice

Share of voice in United States: 14.5% of web traffic across its competitive set; worldwide: 14.4%.

Recent activity

1 Apr 2026
Recognition
Coming soon