Registered entities
Zwift UK Limited
Reg. No. 4281821Belgium
Reputation
Customer rating 2.1 / 5 across 236 reviews.
Innovation
20 patent families (16 granted) — focus: Human necessities, Operations & transport, Electricity & electronics; filing pace accelerating. Cited 911 times.
| Year | Filings |
|---|---|
| 2019 | 1 |
| 2020 | 2 |
| 2021 | 1 |
| 2022 | 2 |
| 2023 | 3 |
| 2024 | 6 |
| 2025 | 13 |
| 2026 | 3 |
Social engagement
Social engagement: 75.1K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
23 investors on record; lead investors include Highland Europe, Novator Partners, KKR, COLOPL.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 12 | 52% |
| Private equity | 7 | 30% |
| Angel & family office | 1 | 4% |
| Other / undisclosed | 3 | 13% |
Recent activity
29 Jun 2026
Expansion
Montmartre, Paris
17 Jun 2026
Product launch
Bravur x Zwift watch
15 Apr 2026
Event
Zwift Ready Tour