INVESTOR NOTES / 001ANGEL INVESTOR / London, United Kingdom
KNOW THE INVESTOR. SHARPEN THE PITCH.

Angel investor · London, United Kingdom

Ian Hogarth.

Recorded investments.
A clearer sense of fit.

Find where your company fits, how rounds are assembled, and what happened after the first investment.

THE ENTRY PATTERN2014–2026
71%

of dated first investments
were at Angel, Pre-Seed or Seed

First investment stage across 31 companies21 Seed, 1 Angel and 9 other-stage entries. Each dot represents one company.
Seed 21Angel 1Other 9

One dot = one company at first recorded investment.

31 companies · 32 recorded equity rounds
Dataset’s latest round 22 May 2026/Latest recorded investment 28 Feb 2023
THE FOUNDER’S BRIEF

Read the pattern before the pitch.

Written insights from the recorded portfolio, with the evidence linked below.

01

Start with the first entry

Ian Hogarth has dated investments in 31 companies. 22 first entries were at Angel, Pre-Seed or Seed (71.0%). An early-stage founder can use the sector and stage filters to find comparable companies before approaching the investor.

Explore the evidence ↗
02

Separate activity from reputation

0 first company relationships appear in the latest 24 months, compared with 7 in the preceding window. The latest recorded investment is 2023-02-28. This describes observed activity through 2026-05-22; it does not establish current availability.

Explore the evidence ↗
03

Plan the next financing step

10 of 31 companies with a full 24-month observation window raised another equity round. This investor backed 1 of those companies again within that window. The difference is a reason to research the wider syndicate, rather than assume the same investor will fund the next round.

Explore the evidence ↗
04

Use a specific point of relevance

FinTech is the largest displayed sector by company count, appearing in 6 portfolio companies; sector tags overlap. 1 first entries carry a recorded lead flag and the median first-round syndicate includes 7 other named backers. Shared rounds are evidence of co-investment, not evidence of an introduction route.

Explore the evidence ↗
01 / THE READOUT

Four signals before you pitch.

Start with observed behavior.
Every rate has a defined denominator.

01 — ROUND CONTEXT
$2.0M–$6.9M

The middle half of entry rounds

25th–75th percentile across 31 disclosed first rounds. Total round size; the investor’s own cheque is undisclosed.

Size your round ↗
02 — NEW RELATIONSHIPS
0companies

First investments in the last 24 months

22 May 2024–22 May 2026, versus 7 in the preceding 24 months.

See the rhythm ↗
03 — NEXT FINANCING
32%

Another equity round within 24 months

10 of 31 companies with a full observation window. The next round can include any investor.

Follow the path ↗
04 — REPEAT BACKING
3%

This investor invested again within 24 months

1 of the same 31 companies. Build a financing plan around the wider investor market.

Explore co-investors ↗
02 / FIND YOUR FIT

Where does your company sit?

Choose your sector and stage to find
companies he first backed in that space.

YOUR COMPANY

A match means a recorded investment in this category. It does not establish current interest or availability.

31matching companies
$3.0Mmedian first round (31 disclosed)
0first backed in last 24 months

All sectors · All entry stages. Round amounts are total financing, in USD.

Seed

Cordless ↗

Platform offering voice based customer service software

$2.3M total first round
Seed

Unitary ↗

Limited information available

$8.0M total first round
Explore matching portfolio companies ↓

The sector × stage map

First investments · companies can appear in more than one sector
Number of first investments by sector and entry stage. Select a cell to explore companies.
SectorAngelSeedSeries AAll stages
FinTech6
B2C E-Commerce5
Spatial Computing3
Cybersecurity3
HealthTech3
B2C Grocery Delivery3
Online Grocery3
03 / ROUND DESIGN

The round around the investor.

Use stage-specific financing ranges
to frame the size of your syndicate.

First-round size, by entry stage

USD · middle 50% and median
Angel1 disclosed
$4.0M$4.0M–$4.0M
Seed21 disclosed
$2.3M$1.6M–$3.0M
Series A5 disclosed
$14M$5.8M–$20M
$10K$100K$1M$10M

Logarithmic scale. A dot marks the median; the band spans the 25th–75th percentiles. These are entire rounds, not individual cheques.

04 / WHAT HAPPENS NEXT

One investment. Two different paths.

A subsequent round and repeat backing
answer different fundraising questions.

31
companies with 24 months
of observable history

Raised another equity round

Any investor · within 24 months
32.3%
10 of 31 companies

Backed again by this investor

A subset of the companies above
3.2%
1 of 31 companies
i

Includes first investments on or before 22 May 2024. 0 newer companies and 0 undated histories are excluded. Follow-up stops at the dataset’s latest round on 22 May 2026. These observations do not measure returns or predict a company’s outcome.

See the stage-by-stage denominators +
First stageEligible companiesNext round ≤24 moSame investor again ≤24 mo
Angel10 / 10 / 1
Seed218 / 211 / 21
Series A50 / 50 / 5
Series B32 / 30 / 3
Post-IPO10 / 10 / 1
05 / INVESTMENT RHYTHM

New names. Returning relationships.

Separate first investments from later
rounds in companies already backed.

New companiesRepeat rounds

*2026 is partial, through 22 May. Bar height counts first investments + repeat rounds; earlier years are complete calendar periods in this dataset.

06 / THE CO-INVESTOR MAP

Who else belongs on your research list?

Frequent shared rounds suggest a place
to investigate sector and stage alignment.

01
FIRM

LocalGlobe

9 shared rounds · 8 companies

Latest shared round Jul 2022
02
FIRM

Entrepreneur First

5 shared rounds · 5 companies

Latest shared round Feb 2023
04
FIRM

Passion Capital

4 shared rounds · 3 companies

Latest shared round Feb 2023
05
FIRM

Seedcamp

4 shared rounds · 4 companies

Latest shared round Jan 2023
06
FIRM

TrueSight Ventures

4 shared rounds · 4 companies

Latest shared round Feb 2023

Shared rounds establish recorded co-investment. They do not establish a personal connection, introduction route, or current willingness to invest.

07 / THE EVIDENCE

Explore the portfolio.

First investment comes first.
Amounts refer to that entry round.

31 dated companies
Complete dated portfolio, ordered by first investment, newest first.
CompanyFirst backedEntry stageTotal entry roundSame investor again?
Feb 2023Seed$2.3MNo later round recorded
Feb 2023Seed$8.0MNo later round recorded
Jan 2023Seed$1.0MNo later round recorded
Sep 2022Seed$4.2MNo later round recorded
Jul 2022Seed$4.5MNo later round recorded
Jul 2022Seed$3.6MNo later round recorded
Jun 2022Series B$60MNo later round recorded
Heygo ↗Barcelona
Feb 2022Series A$20MNo later round recorded
Blloc ↗Berlin
Jan 2022Seed$2.0MNo later round recorded
Oto ↗London
Jan 2022Seed$700KNo later round recorded
Nov 2021Series A$5.8MNo later round recorded
Mojo ↗London
Sep 2021Seed$4.4MNo later round recorded
Numerade ↗Los Angeles
Jul 2021Series A$26MNo later round recorded
Holy Grail ↗Mountain View
Jul 2021Seed$2.7MNo later round recorded
Jun 2021Seed$2.7MNo later round recorded
Jun 2021Post-IPO$12MNo later round recorded
Jun 2021Seed$1.4MNo later round recorded
Jun 2021Series A$14MNo later round recorded
Cleo ↗Wilmington
Dec 2020Series B$44MNo later round recorded
Hofy ↗London
Aug 2020Seed$2.4MNo later round recorded
Aug 2020Seed$3.0MNo later round recorded
Apr 2020Seed$2.0MNo later round recorded
Breedr ↗Chichester
Mar 2019Seed$2.9MNo later round recorded
Dec 2018Series B$34MNo later round recorded
Oct 2017Angel$4.0MNo later round recorded
Timekit ↗San Francisco
Jan 2017Seed$1.7MNo later round recorded
Sep 2016Seed$1.6MNo later round recorded
Tide ↗London
Jul 2016Seed$2.0MYes · Jun 2017
Mar 2016Seed$1.4MNo later round recorded
Feb 2016Seed$1.6MNo later round recorded
Aug 2014Series A$3.4MNo later round recorded
0 more companies have undated investments

Kept in the 31-company portfolio; excluded from entry-timing calculations.

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