INVESTOR NOTES / 001ANGEL INVESTOR / London, United Kingdom
KNOW THE INVESTOR. SHARPEN THE PITCH.

Angel investor · London, United Kingdom

Peter Jones.

Recorded investments.
A clearer sense of fit.

Find where your company fits, how rounds are assembled, and what happened after the first investment.

THE ENTRY PATTERN2020–2026
88%

of dated first investments
were at Angel, Pre-Seed or Seed

First investment stage across 8 companies5 Seed, 2 Angel and 1 other-stage entries. Each dot represents one company.
Seed 5Angel 2Other 1

One dot = one company at first recorded investment.

11 companies · 11 recorded equity rounds
Dataset’s latest round 22 May 2026/Latest recorded investment 28 Oct 2025
THE FOUNDER’S BRIEF

Read the pattern before the pitch.

Written insights from the recorded portfolio, with the evidence linked below.

01

Start with the first entry

Peter Jones has dated investments in 8 companies. 7 first entries were at Angel, Pre-Seed or Seed (87.5%). An early-stage founder can use the sector and stage filters to find comparable companies before approaching the investor.

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02

Separate activity from reputation

1 first company relationships appear in the latest 24 months, compared with 2 in the preceding window. The latest recorded investment is 2025-10-28. This describes observed activity through 2026-05-22; it does not establish current availability.

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03

Plan the next financing step

1 of 7 companies with a full 24-month observation window raised another equity round. This investor backed 0 of those companies again within that window. The difference is a reason to research the wider syndicate, rather than assume the same investor will fund the next round.

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04

Use a specific point of relevance

B2C E-Commerce is the largest displayed sector by company count, appearing in 2 portfolio companies; sector tags overlap. 2 first entries carry a recorded lead flag and the median first-round syndicate includes 2 other named backers. Shared rounds are evidence of co-investment, not evidence of an introduction route.

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01 / THE READOUT

Four signals before you pitch.

Start with observed behavior.
Every rate has a defined denominator.

01 — ROUND CONTEXT
$106K–$3.8M

The middle half of entry rounds

25th–75th percentile across 4 disclosed first rounds. Total round size; the investor’s own cheque is undisclosed.

Size your round ↗
02 — NEW RELATIONSHIPS
1companies

First investments in the last 24 months

22 May 2024–22 May 2026, versus 2 in the preceding 24 months.

See the rhythm ↗
03 — NEXT FINANCING
14%

Another equity round within 24 months

1 of 7 companies with a full observation window. The next round can include any investor.

Follow the path ↗
04 — REPEAT BACKING
0%

This investor invested again within 24 months

0 of the same 7 companies. Build a financing plan around the wider investor market.

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02 / FIND YOUR FIT

Where does your company sit?

Choose your sector and stage to find
companies he first backed in that space.

YOUR COMPANY

A match means a recorded investment in this category. It does not establish current interest or availability.

8matching companies
$1.5Mmedian first round (4 disclosed)
1first backed in last 24 months

All sectors · All entry stages. Round amounts are total financing, in USD.

Seed

Snowball ↗

Provider of accessibility assessments and a community-driven application for individuals

$106K total first round
Angel

Faace ↗

Internet-first brand offering vegan facial care products

Undisclosed total first round
Seed

Pop Specs ↗

Brand of specs

Undisclosed total first round
Explore matching portfolio companies ↓

The sector × stage map

First investments · companies can appear in more than one sector
Number of first investments by sector and entry stage. Select a cell to explore companies.
SectorAngelSeedSeries AAll stages
B2C E-Commerce2
Ratings and Review Platforms1
Beauty E-Commerce1
Beauty Tech1
Digital Skin Care1
HealthTech1
Internet First Beauty Brands1
03 / ROUND DESIGN

The round around the investor.

Use stage-specific financing ranges
to frame the size of your syndicate.

First-round size, by entry stage

USD · middle 50% and median
Angel0 disclosed
UndisclosedUndisclosed–Undisclosed
Seed3 disclosed
$106K$106K–$1.5M
Series A1 disclosed
$6.5M$6.5M–$6.5M
$10K$100K$1M$10M

Logarithmic scale. A dot marks the median; the band spans the 25th–75th percentiles. These are entire rounds, not individual cheques.

04 / WHAT HAPPENS NEXT

One investment. Two different paths.

A subsequent round and repeat backing
answer different fundraising questions.

7
companies with 24 months
of observable history

Raised another equity round

Any investor · within 24 months
14.3%
1 of 7 companies

Backed again by this investor

A subset of the companies above
0%
0 of 7 companies
i

Includes first investments on or before 22 May 2024. 1 newer companies and 3 undated histories are excluded. Follow-up stops at the dataset’s latest round on 22 May 2026. These observations do not measure returns or predict a company’s outcome.

See the stage-by-stage denominators +
First stageEligible companiesNext round ≤24 moSame investor again ≤24 mo
Angel20 / 20 / 2
Seed41 / 40 / 4
Series A10 / 10 / 1
05 / INVESTMENT RHYTHM

New names. Returning relationships.

Separate first investments from later
rounds in companies already backed.

New companiesRepeat rounds

*2026 is partial, through 22 May. Bar height counts first investments + repeat rounds; earlier years are complete calendar periods in this dataset.

06 / THE CO-INVESTOR MAP

Who else belongs on your research list?

Frequent shared rounds suggest a place
to investigate sector and stage alignment.

03
ANGEL

Sara Davies ↗

2 shared rounds · 2 companies

Latest shared round Oct 2025
04
ANGEL

Tej Lalvani ↗

2 shared rounds · 2 companies

Latest shared round May 2021
05
FIRM

BGF

1 shared rounds · 1 companies

Latest shared round Jun 2020
06
FIRM

Deborah Meaden

1 shared rounds · 1 companies

Latest shared round Feb 2022

Shared rounds establish recorded co-investment. They do not establish a personal connection, introduction route, or current willingness to invest.

07 / THE EVIDENCE

Explore the portfolio.

First investment comes first.
Amounts refer to that entry round.

8 dated companies
Complete dated portfolio, ordered by first investment, newest first.
CompanyFirst backedEntry stageTotal entry roundSame investor again?
Snowball ↗Leicester
Oct 2025Seed$106KNo later round recorded
Faace ↗Brighton
Feb 2024AngelUndisclosedNo later round recorded
Pop Specs ↗Manchester
Jan 2024SeedUndisclosedNo later round recorded
fussy ↗London
Feb 2022SeedUndisclosedNo later round recorded
May 2021Seed$105KNo later round recorded
May 2021Seed$2.9MNo later round recorded
upUgo ↗Bristol
Jan 2021AngelUndisclosedNo later round recorded
Localised ↗New York City
Jun 2020Series A$6.5MNo later round recorded
3 more companies have undated investments

Kept in the 11-company portfolio; excluded from entry-timing calculations.

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