26 investors have funded 12 AdTech companies head-officed in Madrid, across 30 rounds (Sep 2009 – Jul 2025). They are ranked by how many Madrid companies in this market they have actually backed.
"In Madrid" describes the companies, not the investor: most of the money in any city comes from somewhere else, and the Where the money comes from section below shows exactly where it came from here.
Ranked by companies backed in this market and city, then by round count. "Led" counts rounds recorded with this investor as lead.
| # | Investor | Based in | Stages here | Companies | Rounds | Led | Latest | Portfolio total |
|---|---|---|---|---|---|---|---|---|
| 1 | Wayra Deutschland | Madrid, Spain | Seed | 2 | 2 | 1 | Dec 2011 | 258 |
| 2 | Demium | Valencia, Spain | Seed | 2 | 2 | 2 | Sep 2024 | 45 |
| 3 | Kibo Ventures | Madrid, Spain | SeedSeries A | 1 | 2 | 2 | Sep 2015 | 73 |
| 4 | Adara | Madrid, Spain | Series ASeries B | 1 | 2 | 1 | Sep 2021 | 48 |
| 5 | Endeavor | New York City, United States | Series A | 1 | 1 | — | Nov 2020 | 313 |
| 6 | Advent International | Sao Paulo, Brazil | Series C | 1 | 1 | 1 | Jul 2022 | 165 |
| 7 | White Star Capital | New York City, United States | Series A | 1 | 1 | 1 | Jul 2014 | 114 |
| 8 | Inveready | Barcelona, Spain | Series A | 1 | 1 | 1 | Sep 2015 | 154 |
| 9 | Nauta Capital | London, United Kingdom | Series A | 1 | 1 | 1 | Apr 2012 | 94 |
| 10 | EIC Fund | Series A | 1 | 1 | 1 | Dec 2019 | 134 | |
| 11 | CDTI | Madrid, Spain | Series A | 1 | 1 | — | Apr 2012 | 83 |
| 12 | DraperB1 | Valencia, Spain | Seed | 1 | 1 | — | Jul 2025 | 51 |
| 13 | Encomenda | Barcelona, Spain | Seed | 1 | 1 | — | Sep 2024 | 46 |
| 14 | All Iron | Bilbao, Spain | Series B | 1 | 1 | — | Sep 2021 | 43 |
| 15 | Rakuten | San Francisco, United States | Series A | 1 | 1 | 1 | Nov 2020 | 38 |
| 16 | BtoV | Berlin, Germany | Series B | 1 | 1 | — | Sep 2009 | 37 |
| 17 | Oakley Capital | London, United Kingdom | Series B | 1 | 1 | 1 | Sep 2021 | 17 |
| 18 | Fitalent | Madrid, Spain | Seed | 1 | 1 | 1 | Dec 2018 | 8 |
| 19 | bd-capital | London, United Kingdom | PE | 1 | 1 | 1 | Nov 2021 | 5 |
| 20 | Komm Investment | Germany | Seed | 1 | 1 | 1 | Jul 2013 | 2 |
| 21 | Vertical Partners | Series A | 1 | 1 | — | Nov 2020 | 1 | |
| 22 | ODEMIRA CAPITAL | Seville, Spain | Series A | 1 | 1 | 1 | Sep 2020 | 1 |
| 23 | Abac Nest Ventures | Seed | 1 | 1 | 1 | Jul 2025 | 1 | |
| 24 | BluVoyager | Seed | 1 | 1 | — | Jul 2025 | 1 | |
| 25 | Flinsy Piniculas | Spain | Seed | 1 | 1 | — | Jul 2025 | 1 |
| 26 | Mobile Dreams | Madrid, Spain | Series A | 1 | 1 | 1 | Sep 2015 | 1 |
Head office of the investors on this page.
Rounds by stage — where in a company's life this money arrives.
Total disclosed size of each round, not one investor's share.
How active this market has been.
AdTech companies head-officed in Madrid that took money from these investors.
| Company | Backers | Rounds | Disclosed | Latest round |
|---|---|---|---|---|
| Seedtag seedtag.com |
4 | 5 | $375.9M | Series C Jul 2022 |
| mediasmart mediasmart.io |
4 | 5 | $9.7M | Series A Sep 2015 |
| Kuikads kuikads.com |
4 | 4 | $4.7M | Seed Jul 2025 |
| Ladorian ladorian.com |
3 | 3 | $17.8M | Series A Nov 2020 |
| Taptap taptapdigital.com |
3 | 3 | $9M | PE Nov 2021 |
| OrbitalAds orbitalads.com |
2 | 2 | $3.3M | Series A Dec 2019 |
| Loud Intelligence loudintelligence.com |
2 | 2 | $2.2M | Seed Sep 2024 |
| Adtuo adtuo.com |
2 | 2 | $471.2K | Series A Sep 2020 |
| Coguan coguan.com |
1 | 1 | — | Series B Sep 2009 |
| Adglow adglow.com |
1 | 1 | — | Series A Jul 2014 |
| Inlab Digital inlabdigital.com |
1 | 1 | — | Seed Dec 2018 |
| Sezion sezion.com |
1 | 1 | — | Seed Dec 2011 |
| Date | Investor | Company | Stage | Round size |
|---|---|---|---|---|
| Jul 2025 | Abac Nest VenturesLED | Kuikads | Seed | $1.2M |
| Jul 2025 | Flinsy Piniculas | Kuikads | Seed | $1.2M |
| Jul 2025 | BluVoyager | Kuikads | Seed | $1.2M |
| Jul 2025 | DraperB1 | Kuikads | Seed | $1.2M |
| Sep 2024 | DemiumLED | Loud Intelligence | Seed | $1.1M |
| Sep 2024 | Encomenda | Loud Intelligence | Seed | $1.1M |
| Jul 2022 | Advent InternationalLED | Seedtag | Series C | $254.2M |
| Nov 2021 | bd-capitalLED | Taptap | PE | — |
| Sep 2021 | Oakley CapitalLED | Seedtag | Series B | $40M |
| Sep 2021 | All Iron | Seedtag | Series B | $40M |
| Sep 2021 | Adara | Seedtag | Series B | $40M |
| Nov 2020 | Endeavor | Ladorian | Series A | $5.9M |
| Nov 2020 | Vertical Partners | Ladorian | Series A | $5.9M |
| Nov 2020 | RakutenLED | Ladorian | Series A | $5.9M |
| Sep 2020 | ODEMIRA CAPITALLED | Adtuo | Series A | $354.1K |
| Dec 2019 | EIC FundLED | OrbitalAds | Series A | $3.3M |
| Dec 2018 | FitalentLED | Inlab Digital | Seed | — |
| Jul 2018 | DemiumLED | Adtuo | Seed | $117.1K |
| Sep 2016 | AdaraLED | Seedtag | Series A | $1.7M |
| Sep 2015 | Mobile DreamsLED | mediasmart | Series A | $2.8M |
AdTech investors in other cities
Other markets in Madrid