Radar · Auto E-Commerce & Content in London
Best Auto E-Commerce & Content Companies in London, United Kingdom
The 130 best Auto E-Commerce & Content companies in London, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Cazoo.
By Riya SenguptaFinancials
130companies tracked
$3.5Bdisclosed funding
4unicorns
42have raised
Ranked: Best Auto E-Commerce & Content companies in London
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Cazoo 🦄 Online dealer of second-hand cars 87Growth top 2%Moat top 26%Market top 27%Funding top 27% All 11 signals ▾Growthtop 2% Moattop 26% Markettop 27% Fundingtop 27% Producttop 28% Customerstop 30% Techtop 39% Fin. healthtop 40% Newstop 47% Talentbottom 49% Globalbottom 48% Growth: App-install growth +200% YoY Moat: Editorial + unicorn rating 9/10 · Unicorn rank vs industry peers · Fliar Intelligence Index 87/100 | $1.2B | 52 mo ago | 3,226 | Alexander Chesterman Founder | SanitySentryApple iCloud Mail+21 | Top 500k | — |
| 2 | Octopus Provider of electric vehicle leasing, home charging, and public charging 80Tech top 24%Funding top 26%Growth top 30%Fin. health top 32% All 8 signals ▾Techtop 24% Fundingtop 26% Growthtop 30% Fin. healthtop 32% Talenttop 32% Newstop 35% Markettop 40% Globalbottom 37% Tech: 35 technologies across 6/8 capability areas · Cloud: Amazon Web Services, Cloudflare Funding: Raised $891M across 2 rounds · 2 rounds over 4 yrs (0.5/yr) rank vs industry peers · Fliar Intelligence Index 80/100 | $891M | 7 mo ago | 89 | Stuart Jackson Co-Founder & Chief Financial Officer | SanitySentryApple iCloud Mail+28 | Top 500k | 1 award |
| 3 | Zego 🦄 Provider of flexible insurance policies for drivers and delivery workers 62Funding top 25%Moat top 26%Talent top 28%Tech top 30% All 10 signals ▾Fundingtop 25% Moattop 26% Talenttop 28% Techtop 30% Markettop 35% Producttop 35% Customerstop 36% Growthbottom 43% Globalbottom 39% Fin. healthbottom 36% Funding: Raised $282M across 6 rounds · 6 rounds over 10 yrs (0.6/yr) Moat: Editorial + unicorn rating 9/10 · Unicorn rank vs industry peers · Fliar Intelligence Index 62/100 | $282M | 2 mo ago | 417 | Sten Saar Co-Founder & CEO | SanityApple iCloud MailGoogle Workspace+25 | Top 500k | 1 partnership · 1 award |
| 4 | Motorway 🦄 Online platform providing vehicle valuation and sales services to individuals 74Growth top 16%Tech top 19%Funding top 26%Moat top 26% All 11 signals ▾Growthtop 16% Techtop 19% Fundingtop 26% Moattop 26% Producttop 29% Innovationtop 33% Talenttop 38% Marketbottom 48% Fin. healthbottom 38% Globalbottom 37% Newsbottom 34% Growth: Headcount 43 → 164 (+281%) across vintages · Revenue +107% YoY Tech: 53 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 74/100 | $276M | 5 mo ago | 164 | Tom Leathes Co-Founder & CEO | SentryStripeAmazon Web Services+18 | Top 100k | 1 launch |
| 5 | Carmoola App-based marketplace for used car loans 55Funding top 18%Talent top 28%Tech top 29%Customers top 29% All 11 signals ▾Fundingtop 18% Talenttop 28% Techtop 29% Customerstop 29% Moattop 39% Producttop 46% Growthtop 48% Globalbottom 37% Partnersbottom 35% Marketbottom 30% Newsbottom 21% Funding: Raised $186M across 6 rounds · 6 rounds over 4 yrs (1.5/yr) Talent: 4 named leaders on record · 4 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 55/100 | $186M | 11 mo ago | 8 | Roman Sumnikov Co-Founder | HubSpot CMS HubApple iCloud MailGoogle Workspace+26 | Top 1M | 1 job opening |
| 6 | Carwow Online marketplace to buy new cars 74Tech top 22%Funding top 27%Product top 29%Moat top 31% All 11 signals ▾Techtop 22% Fundingtop 27% Producttop 29% Moattop 31% Markettop 32% Innovationtop 33% Fin. healthtop 39% Talenttop 45% Globaltop 48% Growthbottom 43% Newsbottom 24% Tech: 53 technologies across 6/8 capability areas · Cloud: Cloudflare, Netlify Funding: Raised $178M across 10 rounds · 10 rounds over 12 yrs (0.8/yr) rank vs industry peers · Fliar Intelligence Index 74/100 | $178M | 23 mo ago | 207 | Alexandra Margolis Co-Founder | PrismicApple iCloud MailGoogle Workspace+27 | Top 50k | 1 award |
| 7 | Marshmallow 🦄 Provider of motor vehicle insurance policies for car and van 93Fin. health top 10%Tech top 13%Customers top 19%Funding top 23% All 11 signals ▾Fin. healthtop 10% Techtop 13% Customerstop 19% Fundingtop 23% Growthtop 23% Moattop 26% Talenttop 28% Markettop 35% Producttop 40% Globaltop 48% Newsbottom 21% Fin. health: Revenue ~$370M · Revenue +57% YoY Tech: 57 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 rank vs industry peers · Fliar Intelligence Index 93/100 | $116M | 14 mo ago | 50 | David Goate Co-Founder | Turbopackstyled-componentsSentry+33 | Top 500k | 1 partnership · 1 award |
| 8 | Bumper Online car repair financing platform 53Funding top 26%Growth top 29%Moat top 29%Tech top 30% All 8 signals ▾Fundingtop 26% Growthtop 29% Moattop 29% Techtop 30% Talenttop 38% Fin. healthbottom 41% Globalbottom 39% Marketbottom 31% Funding: Raised $96.1M across 12 rounds · 12 rounds over 9 yrs (1.3/yr) Growth: Headcount 23 → 38 (+65%) across vintages · 1 acquisition/expansion move in 24 mo rank vs industry peers · Fliar Intelligence Index 53/100 | $96M | 6 mo ago | 38 | James Jackson Co-Founder & CEO | StoryblokApple iCloud MailMicrosoft 365+26 | Top 500k | 1 partnership |
| 9 | Drover Online-platform offering car-subscription services | $60M | 68 mo ago | 4,127 | — | — | — | — |
| 10 | Autoquake.com Online used car listing platform 64Growth top 30%Market top 36%Funding top 43%Talent bottom 49% All 5 signals ▾Growthtop 30% Markettop 36% Fundingtop 43% Talentbottom 49% Globalbottom 37% Growth: Headcount 551 → 674 (+22%) across vintages Market: 674 employees (top 21% of Auto) rank vs industry peers · Fliar Intelligence Index 64/100 | $34M | 195 mo ago | 674 | Jeanette Moskovits Co-Founder & CEO | — | — | — |
| 11 | Cuvva Online usage-based car insurance solutions 72Fin. health top 28%Growth top 32%Innovation top 33%Customers top 34% All 12 signals ▾Fin. healthtop 28% Growthtop 32% Innovationtop 33% Customerstop 34% Fundingtop 36% Techtop 36% Moattop 39% Producttop 40% Markettop 49% Talentbottom 49% Globalbottom 39% Newsbottom 21% Fin. health: Revenue ~$35.0M · Revenue +47% YoY Growth: Headcount 90 → 150 (+67%) across vintages · Revenue +47% YoY rank vs industry peers · Fliar Intelligence Index 72/100 | $22M | 42 mo ago | 150 150 → 98 (-35%) · sector median -16% | Freddy Macnamara Co-Founder & CEO | TurbopackSentryAtlassian Statuspage+14 | Top 1M | 2 job openings |
| 12 | Fixter Online marketplace for car maintenance services | $17M | 82 mo ago | 29 29 → 59 (+103%) · sector median -16% | — | SentryApple iCloud MailGoogle Workspace+22 | Top 500k | — |
| 13 | Humn.ai Online platform offering AI-powered solutions for insurance and fleet management | $15M | 53 mo ago | 30 | — | — | — | — |
| 14 | WeVee Online platform offering electric car-leasing services 27Growth top 18%Talent top 38%Funding bottom 48%Tech bottom 42% All 7 signals ▾Growthtop 18% Talenttop 38% Fundingbottom 48% Techbottom 42% Globalbottom 32% Marketbottom 26% Fin. healthbottom 10% Growth: Headcount 22 → 41 (+86%) across vintages Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 27/100 | $14M | 59 mo ago | 41 | Paul Fagan Co-Founder & CEO | SitecoreApple iCloud MailMicrosoft 365+15 | Top 5M | — |
| 15 | Cazana Online platform providing vehicle data & valuations | $13M | 81 mo ago | 52 | — | WordPress Block EditorWordPressMySQL+19 | Top 10M | 1 award |
| 16 | Drivetribe Provider of automotive video production and digital marketing content services | $12M | 117 mo ago | 35 35 → 24 (-31%) · sector median -16% | — | WordPressMySQLPHP+18 | Top 5M | — |
| 17 | Zebra Fuel Provider of an on-demand fuel delivery service | $9M | 91 mo ago | 41 | — | — | — | — |
| 18 | Zeti Developer of an online lending platform connecting electric vehicle fleet operators with institutional lenders 8Funding top 45%Global bottom 37%Market bottom 21%News bottom 18% All 4 signals ▾Fundingtop 45% Globalbottom 37% Marketbottom 21% Newsbottom 18% Funding: Raised $8.8M across 2 rounds · 2 rounds over 4 yrs (0.5/yr) Global: Investors from 1 country beyond United Kingdom rank vs industry peers · Fliar Intelligence Index 8/100 | $9M | 23 mo ago | 6 | — | — | — | 1 partnership |
| 19 | Tootle A used car consignment provider | $6M | 101 mo ago | 15 | — | — | — | — |
| 20 | Wagonex Online marketplace providing access to vehicle subscription and leasing options | $5M | 44 mo ago | 11 11 → 8 (-27%) · sector median -16% | — | HubSpot CMS HubAlgoliaSwiper+21 | Top 10M | — |
| 21 | Caura App-based auto insurance platform for individuals | $4M | 40 mo ago | 10 | — | WebflowBootstrapAmazon Web Services+14 | Top 5M | — |
| 22 | ThingCo Provider of an AI & cloud-driven telematics solution 16Talent top 38%Moat top 39%Funding top 48%Global bottom 39% All 7 signals ▾Talenttop 38% Moattop 39% Fundingtop 48% Globalbottom 39% Techbottom 34% Marketbottom 25% Newsbottom 22% Talent: 2 named leaders on record · 2 C-suite/founder profiles curated Moat: Editorial + unicorn rating 7/10 · 10 curated direct competitors tracked rank vs industry peers · Fliar Intelligence Index 16/100 | $4M | 10 mo ago | 24 24 → 23 (-4%) · sector median -16% | Jonathon Valentine Co-Founder & CIO | styled-componentsReactGatsby+7 | Top 50M | — |
| 23 | fettle Provider of online platform for bike repair services | $3M | 54 mo ago | 24 24 → 36 (+50%) · sector median -16% | — | Microsoft ASP.NETBootstrapCloudflare+11 | Top 5M | — |
| 24 | Custodian Online vehicle document management service provider | $3M | 27 mo ago | 4 | — | SentryTypeScriptGraphQL+25 | Top 10M | — |
| 25 | InsureVision Provider of computer vision-based solutions for car insurance 37AI top 30%Talent bottom 49%Funding bottom 48%Product bottom 40% All 6 signals ▾AItop 30% Talentbottom 49% Fundingbottom 48% Productbottom 40% Marketbottom 37% Globalbottom 36% AI: Classified as an AI company · Product described with: computer vision Talent: 1 named leader on record · 1 C-suite/founder profile curated rank vs industry peers · Fliar Intelligence Index 37/100 | $3M | 15 mo ago | — | Mark Miller Founder | — | — | 1 partnership |
| 26 | Car Throttle Provider of automotive news, car reviews, features, videos, and gaming | $3M | 85 mo ago | 18 | James Tye | Cart FunctionalityDrupalPHP+20 | Top 500k | — |
| 27 | ClickMechanic Online garage aggregator for vehicle repair & maintenance services | $3M | 77 mo ago | 25 25 → 35 (+40%) · sector median -16% | — | RubyTrixRuby on Rails+23 | Top 500k | 1 job opening |
| 28 | Car Credible Online platform that provides appraisal of current car finance deal 7Talent bottom 45%Funding bottom 41%Global bottom 36%Market bottom 12% All 4 signals ▾Talentbottom 45% Fundingbottom 41% Globalbottom 36% Marketbottom 12% Talent: 1 named leader on record Funding: Raised $1.8M across 3 rounds · 3 rounds over 6 yrs (0.5/yr) rank vs industry peers · Fliar Intelligence Index 7/100 | $2M | 22 mo ago | 5 | Arnav Kumar Founder | — | — | — |
| 29 | CTRLio Mobile usage data exchange | $1M | 126 mo ago | 7 | — | — | — | — |
| 30 | Dropless On-demand car wash service | $1M | 43 mo ago | 105 | Mike Grindy Chief Executive Officer & Founder | WordPressMySQLPHP+29 | Top 50M | 1 job opening · 1 partnership · 1 expansion |
| 31 | Beep! App based vehicle management platform | $1M | 50 mo ago | — | Alexander Lorenz Co-Founder | — | — | — |
| 32 | Oseven Provider of usage-based insurance platform for auto insurance companies | $947K | 43 mo ago | 5 | Leda Liakopoulou Co Founder / Head of Design & Communication | — | — | — |
| 33 | zeVie Online platform offering electric car leasing services | $734K | 45 mo ago | 3 | Vincent Heilbron CEO | — | — | — |
| 34 | Kudo App-based insurance platform for auto insurance | $531K | 45 mo ago | 6 | — | — | — | — |
| 35 | Guevara Mutual insurance for cars | $400K | 153 mo ago | 13 | Kim Miller Founder & CEO | — | — | — |
| 36 | Breez Insurance App-based car insurance platform for individuals | $261K | 50 mo ago | 6 | Dino Bertolis Founder & CEO | — | — | — |
| 37 | AutoeBid Online auction-based platform for new cars | $231K | 190 mo ago | 4 | Amin Saleem CEO | — | — | — |
Top 12 Auto E-Commerce & Content companies in London
#1
Zego 🦄Series C · London, England · founded 2016 · 417 employees$281.7Mraised▾
Zego 🦄
Series C · London, England · founded 2016 · 417 employees
Provider of flexible insurance policies for drivers and delivery workers. Coverage options include telematics-based car insurance, private hire taxi insurance, and policies for van operators. The offerings extend to delivery insurance for individuals using cars, scooters, or motorbikes for food and parcel transport. Policies are available for learner drivers and business owners requiring protection for their vehicles and goods. The insurance structure allows for usage-based adjustments to accommodate different work and personal driving requirements.
Fliar Intelligence Index™ 62how this company ranks against its industry peers
Funding
top 25%Moat
top 26%Talent
top 28%Tech
top 30%Market
top 35%Product
top 35%Funding: Raised $282M across 6 rounds · 6 rounds over 10 yrs (0.6/yr) · Last round Series C (Apr 2026)
Moat: Editorial + unicorn rating 9/10 · Unicorn · 9 curated direct competitors tracked
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Audience (LinkedIn): 75k LinkedIn followers — 16.1% of this cohort's audience
Activity (LinkedIn): 1 partnerships · 2 awards (incl. Balderton and the wider European tech community) announced in 12 mo
Funding rounds
- Apr 2026Series C$28M
- Mar 2021Series C$150M
- Jun 2019Series B$42M
- Jan 2019Venture Debt—
Founders & team
Investors
Target Global, Balderton Capital, DST Global, General Catalyst, Latitude, Socii Capital
Tech stack
AmplitudeApple Icloud MailBootstrapCloudflareCloudflare Bot ManagementDatadog
#2
Funding Raised · London, England · founded 2016 · 89 employees$890.5Mraised▾
Funding Raised · London, England · founded 2016 · 89 employees
Provider of electric vehicle leasing, home charging, and public charging. It offers options for personal and business needs, including salary sacrifice schemes. The company facilitates access to public charging networks. It also provides resources and information related to electric vehicle ownership.
Fliar Intelligence Index™ 80how this company ranks against its industry peers
Tech
top 24%Funding
top 26%Growth
top 30%Fin. health
top 32%Talent
top 32%News
top 35%Tech: 35 technologies across 6/8 capability areas · Cloud: Amazon Web Services, Cloudflare · Observability: Datadog, Sentry
Funding: Raised $891M across 2 rounds · 2 rounds over 4 yrs (0.5/yr) · Last round Conventional Debt (Nov 2025)
Growth: Revenue +28% YoY · Fresh capital in last 24 mo
Audience (LinkedIn): 77k LinkedIn followers — 16.4% of this cohort's audience · 113 engagements/post (1.9× cohort median)
Activity (LinkedIn): 1 awards announced in 12 mo
Funding rounds
- Nov 2025Conventional Debt—
- Dec 2023Conventional Debt$699M
- Jun 2023Conventional Debt$191.5M
- May 2022Conventional Debt—
Founders & team
Investors
Lloyds Bank, HSBC, Pollen Street, Morgan Stanley, Credit Agricole CIB
Tech stack
Amazon Web ServicesApolloApple Icloud MailBootstrapCalendlyCloudflare
#3
Motorway 🦄Series C · London, England · founded 2017 · 164 employees$276.2Mraised▾
Motorway 🦄
Series C · London, England · founded 2017 · 164 employees
Online platform providing vehicle valuation and sales services to individuals. It offers a way for individuals to value and sell their vehicles. The platform facilitates connections between sellers and a network of dealers. It arranges for vehicle collection and payment processing upon sale completion.
Fliar Intelligence Index™ 74how this company ranks against its industry peers
Growth
top 16%Tech
top 19%Funding
top 26%Moat
top 26%Product
top 29%Innovation
top 33%Growth: Headcount 43 → 164 (+281%) across vintages · Revenue +107% YoY · Fresh capital in last 24 mo
Tech: 53 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon Web Services · Devops: Envoy
Funding: Raised $276M across 6 rounds · 6 rounds over 9 yrs (0.7/yr) · Last round Conventional Debt (Dec 2025)
Audience (LinkedIn): 21k LinkedIn followers — 4.4% of this cohort's audience
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
- Dec 2025Conventional Debt$33.6M
- Nov 2021Series C$190M
- Jun 2021Series B$67.7M
- Jun 2019Series A$13.8M
Founders & team
Investors
Index Ventures, BMW i Ventures, Latitude, Unbound, Iconiq Capital, Marchmont Ventures Group
Tech stack
AdalyserAmazon CloudfrontAmazon Web ServicesAngularAws Certificate ManagerCloudflare
#4
Series B · London, England · founded 2013 · 38 employees$96.1Mraised▾
Series B · London, England · founded 2013 · 38 employees
Online car repair financing platform. It is a payment platform that allows users to split the cost of car repairs and servicing into monthly installments. It provides users with information and data on vehicles for buying, selling, or maintaining purposes.
Fliar Intelligence Index™ 53how this company ranks against its industry peers
Funding
top 26%Growth
top 29%Moat
top 29%Tech
top 30%Talent
top 38%Fin. health
bottom 41%Funding: Raised $96.1M across 12 rounds · 12 rounds over 9 yrs (1.3/yr) · Last round Conventional Debt (Dec 2025)
Growth: Headcount 23 → 38 (+65%) across vintages · 1 acquisition/expansion move in 24 mo · Fresh capital in last 24 mo
Moat: Editorial + unicorn rating 7/10 · 1 curated direct competitors tracked
Audience (LinkedIn): 13k LinkedIn followers — 2.9% of this cohort's audience
Activity (LinkedIn): 1 partnerships (incl. Runford Motor Group) announced in 12 mo
Funding rounds
- Dec 2025Conventional Debt$80.2M
- Aug 2025Series B$11M
- Dec 2024Series B$2.6M
- Apr 2024Series B$2.5M
Founders & team
Investors
Suzuki Global Ventures, Marubeni Ventures, Naviter Capital, Autotech Ventures, Shell, InMotion Ventures
Tech stack
Amazon Web ServicesAnimate.CssApple Icloud MailBootstrapCloudflareCloudflare Bot Management
#5
Series B · London, England · founded 2021 · 8 employees$185.9Mraised▾
Series B · London, England · founded 2021 · 8 employees
App-based marketplace for used car loans. It provides users with a platform that directs users to a car dealership or digital car marketplaces to buy a new car with finance and provides a suitable finance payment plan. The application is available for iOS devices.
Fliar Intelligence Index™ 55how this company ranks against its industry peers
Funding
top 18%Talent
top 28%Tech
top 29%Customers
top 29%Moat
top 39%Product
top 46%Funding: Raised $186M across 6 rounds · 6 rounds over 4 yrs (1.5/yr) · Last round Conventional Debt (Jun 2025)
Talent: 4 named leaders on record · 4 C-suite/founder profiles curated
Tech: 39 technologies across 6/8 capability areas · Cloud: Amazon Web Services, Cloudflare · Devops: Nginx
Audience (LinkedIn): 10k LinkedIn followers — 2.1% of this cohort's audience
Hiring (LinkedIn): 1 hiring post in 12 mo (public) · hiring: Head of Growth Marketing
Activity (LinkedIn): 1 awards announced in 12 mo
Funding rounds
- Jun 2025Conventional Debt$407.9M
- Sep 2024Conventional Debt$133.7M
- Jan 2024Series B$19.7M
- Feb 2023Conventional Debt$114.7M
Founders & team
Investors
NatWest, Blenheim Chalcot, InMotion Ventures, Venture Friends, Clocktower Ventures, Jaguar Land Rover
Tech stack
Amazon Web ServicesApple Icloud MailBootstrapBranchCdnjsCloudflare
#6
Series C · London, England · founded 2017 · 50 employees$116.3Mraised▾
Series C · London, England · founded 2017 · 50 employees
Provider of motor vehicle insurance policies for car and van. These insurance products offer financial protection against damage to vehicles and liability for injury or property damage caused to others. The policies include coverage for fire, theft, and vandalism. Customers manage their insurance documentation and policy details through a digital interface. The business provides support for claims and accident reporting.
Fliar Intelligence Index™ 93how this company ranks against its industry peers
Fin. health
top 10%Tech
top 13%Customers
top 19%Funding
top 23%Growth
top 23%Moat
top 26%Fin. health: Revenue ~$370M · Revenue +57% YoY · Revenue 3.2x total funding
Tech: 57 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 · Devops: Envoy, Nginx
Customers: App rating 4.2★ (4,989 reviews) · Review volume +35% in 6 mo · Marquee-customer mentions: top 17% of tracked companies
Audience (LinkedIn): 36k LinkedIn followers — 7.7% of this cohort's audience
Activity (LinkedIn): 1 partnerships · 1 awards (incl. EnquiryLabs) announced in 12 mo
Funding rounds
- Apr 2025Series C$45M
- Apr 2025Conventional Debt$45M
- May 2023Conventional Debt$18.5M
- Sep 2021Series B$85M
Founders & team
Investors
Passion Capital, Investec, SCOR, Monzo, Outrun Ventures, Portage
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApolloApple Icloud MailBootstrap
#7
Series E · London, England · founded 2010 · 207 employees$178.4Mraised▾
Series E · London, England · founded 2010 · 207 employees
Online marketplace that allows buyers to compare new car offers & buy directly from trusted dealers that are registered with the platform. Buyers can explore cars by specifying make/model, features & more, and then receive offers directly from the dealers. They can then quickly compare offers by price & location of the dealer, reviews of the dealer & what’s actually in stock.
Fliar Intelligence Index™ 74how this company ranks against its industry peers
Tech
top 22%Funding
top 27%Product
top 29%Moat
top 31%Market
top 32%Innovation
top 33%Tech: 53 technologies across 6/8 capability areas · Cloud: Cloudflare, Netlify · Devops: Nginx, Varnish
Funding: Raised $178M across 10 rounds · 10 rounds over 12 yrs (0.8/yr) · Last round Series E (Jul 2024)
Product: 6 distinct product lines · 1 published app (462k installs) · Company stage: Series E
Audience (LinkedIn): 101k LinkedIn followers — 21.7% of this cohort's audience
Activity (LinkedIn): 1 awards announced in 12 mo
Funding rounds
- Jul 2024Series E$53.2M
- Nov 2023Series C$3.3M
- Apr 2022Series C—
- Mar 2022Series C$22.6M
Founders & team
Investors
ITV, Balderton Capital, Accel, Hercules Capital, Mercedes-Benz, Vitruvian Partners
Tech stack
Alpine.JsAmplitudeApple Icloud MailAuraBootstrapBugsnag
#8
Series A · London, England · founded 2018 · 24 employees$4.1Mraised▾
Series A · London, England · founded 2018 · 24 employees
ThingCo provides an AI & cloud-driven telematics solution. It provides B2B & B2C products & services to address the weaknesses in the current market using a deep understanding of insurance & telematics, real-time risk mitigation & more.
Fliar Intelligence Index™ 16how this company ranks against its industry peers
Talent
top 38%Moat
top 39%Funding
top 48%Global
bottom 39%Tech
bottom 34%Market
bottom 25%Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Moat: Editorial + unicorn rating 7/10 · 10 curated direct competitors tracked
Funding: Raised $4.1M across 2 rounds · 2 rounds over 5 yrs (0.4/yr) · Last round Series A (Jul 2025)
Audience (LinkedIn): 3k LinkedIn followers
Funding rounds
- Jul 2025Series A$2.7M
- Jan 2021Series A$4.1M
Founders & team
Investors
BGL Group, Insurtech Hub, InsurTech NY, Bhl Uk Holdings Ltd, Aioi Nissay Dowa Insurance, Prospero Capital Limited
Tech stack
Amazon Web ServicesReactStyled-ComponentsGatsbyAmazon S3Amazon Cloudfront
#9
Cazoo 🦄Public · London, England · founded 2018 · 3226 employees$1.2Braised▾
Cazoo 🦄
Public · London, England · founded 2018 · 3226 employees
Online dealer of second-hand cars. Their platform enables buyers to search for cars and view their specifications, photos, service history, price, and more. Buyers can purchase the car via the platform, as well as, have the cars delivered to their location. Their platform also provides car financing and servicing.
Fliar Intelligence Index™ 87how this company ranks against its industry peers
Growth
top 2%Moat
top 26%Market
top 27%Funding
top 27%Product
top 28%Customers
top 30%Growth: App-install growth +200% YoY
Moat: Editorial + unicorn rating 9/10 · Unicorn · 9 curated direct competitors tracked
Market: 3,226 employees (top 3% of Auto Tech) · Revenue ~$25.1M · Top-500,000 web property
Audience (LinkedIn): 39k LinkedIn followers — 8.4% of this cohort's audience
Funding rounds
- Feb 2022Post IPO$630M
- Oct 2020Series D$311M
- Jun 2020Series D$31M
- Mar 2020Series D$116.4M
Founders & team
Investors
General Catalyst, BlackRock, Fidelity Investments, Mubadala, DMG Ventures, Spruce House Investment Management
#10
Seed · London, England · founded 2022$2.7Mraised▾
Seed · London, England · founded 2022
Provider of computer vision-based solutions for car insurance. Its app uses AI to understand the road and monitor driver safety for vehicle fleets. It leverages data analytics and AI to support the insurance experience.
Fliar Intelligence Index™ 37how this company ranks against its industry peers
AI
top 30%Talent
bottom 49%Funding
bottom 48%Product
bottom 40%Market
bottom 37%Global
bottom 36%AI: Classified as an AI company · Product described with: computer vision
Talent: 1 named leader on record · 1 C-suite/founder profile curated
Funding: Raised $2.7M across 1 rounds · 1 rounds over 1 yrs (1.0/yr) · Last round Seed (Mar 2025)
Audience (LinkedIn): 626 LinkedIn followers
Activity (LinkedIn): 1 partnerships (incl. Waylens) announced in 12 mo
Funding rounds
- Mar 2025Seed$2.7M
Founders & team
Investors
Rethink Ventures, Twin Path Ventures, State Farm
#11
Series A · London, England · founded 2020 · 6 employees$8.8Mraised▾
Series A · London, England · founded 2020 · 6 employees
Developer of an online lending platform connecting electric vehicle fleet operators with institutional lenders. It provides pay-per-mile vehicle finance. It also provides real-time investment performance reporting, usage-based billing, real-time vehicle behavior, and diagnostic data.
Fliar Intelligence Index™ 8how this company ranks against its industry peers
Funding
top 45%Global
bottom 37%Market
bottom 21%News
bottom 18%Funding: Raised $8.8M across 2 rounds · 2 rounds over 4 yrs (0.5/yr) · Last round Series A (Jun 2024)
Global: Investors from 1 country beyond United Kingdom
Market: 6 employees
Audience (LinkedIn): 2k LinkedIn followers
Activity (LinkedIn): 1 partnerships (incl. Doubleide and Chestnut Run Capital Partners) announced in 12 mo
Funding rounds
- Jun 2024Series A$6.3M
- Nov 2022Seed—
- Jul 2022Seed$2.5M
Investors
Toyota Ventures, HYCAP, Powerhouse, Urban Future Lab
#12
Seed · London, England · founded 2019 · 5 employees$1.8Mraised▾
Seed · London, England · founded 2019 · 5 employees
Developer of financial technology software, intended to serve the automotive retail industry. The company specializes in helping customers to monitor their car finance with a clear overview of the numbers that matter which includes depreciating car values to the early settlement figure, enabling them to take back control of their car finance.
Fliar Intelligence Index™ 7how this company ranks against its industry peers
Talent
bottom 45%Funding
bottom 41%Global
bottom 36%Market
bottom 12%Talent: 1 named leader on record
Funding: Raised $1.8M across 3 rounds · 3 rounds over 6 yrs (0.5/yr) · Last round Seed (Jul 2024)
Global: Investors from 1 country beyond United Kingdom
Funding rounds
- Jul 2024Seed$206.3K
- Mar 2023Seed$620.3K
- Sep 2020Seed$1.8M
- Feb 2020Seed—
Founders & team
Investors
Orka Capital
Funding & investor landscape
$3.5Btotal disclosed funding
40companies funded
141disclosed rounds
1rounds last 90 days
Most active investors
Notable founders
Sten Saar
Co-Founder & CEO · Zego
Harry Franks
Co-Founder · Zego
Stuart Jackson
Co-Founder & Chief Financial Officer · Octopus
Greg Jackson
Co-Founder & CEO · Octopus
Tom Leathes
Co-Founder & CEO · Motorway
Alex Buttle
Co-Founder & VP Growth · Motorway
James Jackson
Co-Founder & CEO · Bumper
Jack Allman
Co-Founder · Bumper
Roman Sumnikov
Co-Founder · Carmoola
Igor Gordiichuk
Co-Founder and Chief Technology Officer · Carmoola
David Goate
Co-Founder · Marshmallow
Alexander Kent-Braham
Co-Founder & Co-CEO · Marshmallow
Prism market signals · United Kingdom · country-scoped Prism corpus, 3,006,059 docs
Market landscape — 10 sub-themes by coverage
Share of Auto E-Commerce & Content coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Auto E-Commerce & Content companies are there in London, United Kingdom?
Radar tracks 130 indexable Auto E-Commerce & Content companies headquartered in London, United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Auto E-Commerce & Content companies in London, United Kingdom?
The Auto E-Commerce & Content companies in London, United Kingdom on this list have raised a combined $3.5B in disclosed equity funding across 40 funded companies.
Which is the highest-funded Auto E-Commerce & Content company in London, United Kingdom?
Cazoo is the highest-funded Auto E-Commerce & Content company in London, United Kingdom, with $1.2B in disclosed equity funding.
How many Auto E-Commerce & Content companies in London, United Kingdom are funded?
40 of the 130 Auto E-Commerce & Content companies in London, United Kingdom on this list have disclosed at least one equity funding round.
How many Auto E-Commerce & Content unicorns are there in London, United Kingdom?
4 Auto E-Commerce & Content companies in London, United Kingdom on this list are valued at $1B or more.
Who are the top investors in London, United Kingdom Auto E-Commerce & Content companies?
The most active investors in London, United Kingdom Auto E-Commerce & Content companies on this list include InsurTech Directory, LocalGlobe, Autotech Ventures, Balderton Capital, Forward Partners.
Riya SenguptaFinancials
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.