Registered entities
carwow GmbH
Reg. No. HRB224595Germany
CARWOW LTD
Reg. No. 7103079Germany
Reputation
Customer rating 4.4 / 5 across 82,301 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 85.1% |
| United States | 3.5% |
| Ireland | 1.1% |
| India | 0.9% |
| Germany | 0.8% |
Social engagement
Social engagement: 101.5K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
36 investors on record; lead investors include ITV, Accel, Mercedes-Benz, Vitruvian Partners.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 10 | 28% |
| Private equity | 2 | 6% |
| Angel & family office | 1 | 3% |
| Bank & private debt | 1 | 3% |
| Other / undisclosed | 22 | 61% |
Share of voice
Share of voice in United Kingdom: 65.9% of web traffic across its competitive set; worldwide: 44.5%.
Recent activity
2 Jul 2026
Recognition
16 Jun 2026
Milestone
regulatory
1 Jun 2026
Event
Word Used Car Dealer Forum of 2026