Best Beauty & Personal Care Products Companies in Australia
The 289 best Beauty & Personal Care Products companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Ultra Violette.
If you're sizing up the Beauty & Personal Care Products scene in Australia by actual capital raised, you've landed in the right place. This directory tracks 289 companies, ranked by disclosed equity funding and recent funding momentum, so you get a clear picture of who's building and who's backed.
Total disclosed funding sits at $40M across the cohort, and the concentration is striking. Ultra Violette alone accounts for $15M of that, which is more than a third of the entire pool. Straand follows at $5M, STUFF at $4M, and then the numbers drop sharply. So the question worth asking is: what's keeping the mid-tier thin? Part of the answer is structural. According to market data, the global beauty and personal care market was valued at roughly $104.3B in 2022 and is forecast to reach $106.6B by 2027, a CAGR of about 5.31%, driven by rising disposable incomes and growing fashion consciousness. Australia tracks that global wave, but local capital is still clustering at the top. I'd also flag the regulatory environment: a market breakdown spotlighting Unilever and its peers notes that loose global regulation cuts both ways, lowering barriers for indie founders but leaving you exposed on claims and compliance. Investors like Unilever Ventures and Point King Capital are active here, which tells you the strategic money is watching closely.
- IMARC Group
Ranked: Best Beauty & Personal Care Products companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Ultra Violette Internet first brand offering multi-category skincare products | $15M | 28 mo ago | Series B | Rebecca Jefferd Co-Founder | 2018 | Cart FunctionalityShopifyVimeo+35 | — |
| 2 | Makeup Cartel Australian-based online platform offering a wide range of skincare and makeup products for salon and retail… | $10M | 73 mo ago | Acquired | Evette McEwan Founder & CEO | 2013 | Cart FunctionalityShopifyAmazon Web Services+19 | — |
| 3 | InnovaDerma Manufacturer and supplier of anti-ageing, hair loss and beauty products | $6M | 105 mo ago | Public | Haris Chaudhry Founder | 2013 | — | — |
| 4 | Straand Internet first brand of skin care products | $5M | 30 mo ago | Seed | — | 2020 | Cart FunctionalityShopifySentry+33 | 1 expansion |
| 5 | STUFF Internet first brand offering men's grooming products | $4M | 35 mo ago | Series A | Hunter Johnson Founder | 2019 | — | — |
| 6 | baresop Internet first brand offering body care products | $315K | 35 mo ago | Seed | Prisca Daehn Founder | 2018 | — | — |
| 7 | Thirsty Turtl Internet first brand offering skincare products | $147K | 28 mo ago | Funding Raised | Jasmin Jenkins Co-Founder & Chief Operating Officer | 2020 | Cart FunctionalityShopifyTailwind CSS+26 | — |
| 8 | Penny Black Organic Brand of organic haircare products | $98K | 28 mo ago | Funding Raised | Nanette Barter Founder | 2015 | — | — |
Top 12 Beauty & Personal Care Products companies in Australia
#1
Series B · Melbourne, Victoria · founded 2018$15Mraised▾
Internet first brand offering multi-category skincare products. The product catalog includes face serums, sunscreens, skinscreens, lip balms, and more. The company claims to offers products for various skin types including normal, acne, oily, and dry skins.
- Jan 2024Series B$15M
#2
Seed · Melbourne, Victoria · founded 2020 · 10 employees$4.6Mraised▾
Internet first brand of skin care products
- Dec 2023Seed$2.6M
- 2022Seed$2M
#3
Series A · Melbourne, Victoria · founded 2019$3.5Mraised▾
Internet first brand offering men's grooming products. The product catalog includes facial care, body care, hair care, and more. The company claims that the products are vegan-friendly and cruelty-free.
- Jul 2023Series A$3.5M
#4
Funding Raised · Sydney, New South Wales · founded 2020$147Kraised▾
Internet first brand offering skincare products. The product catalog includes skin hydrating gel-cream, cleanser, and more. The company claims that the products are vegan and cruelty-free, and contains tomato, green tea, and pear.
- Feb 2024Grant (prize money)$147K
#5
Seed · Melbourne, Victoria · founded 2018 · 4 employees$315.4Kraised▾
Internet first brand offering body care products. It offers a plant-based hand and body powder concentrate sachets. The company claims its product is made from plant-derived ingredients which are vegan, and cruelty-free. It also offers refillable bottles so as to reduce plastic waste.
- Jun 2023Seed$240.4K
- Oct 2021Seed$75K
- Jun 2021Grant (prize money)$153.9K
#6
Funding Raised · Sunshine Coast, Queensland · founded 2015$97.6Kraised▾
Brand of organic haircare products. Its products are vegan, plant-based, GMO-free, and free from harmful toxins and formulated with premium, natural organic ingredients that are COSMOS certified.
- Feb 2024Grant (prize money)$97.6K
#7
Acquired · Gold Coast, Queensland · founded 2013 · 14 employees$10Mraised▾
Makeup Cartel is an Australian brand that specializes in skincare and makeup products for salon and retail use. They offer purposefully created Australian brands that cater to the needs of their customers.
- May 2020Series A$10M
#8
Funding Raised · Hobart, Tasmania · founded 1993$15.1Kraised▾
Online beauty brand offering multi-category natural products for women and men. The products include soaps, moisturizers, lip care, shampoos, conditioners, beard care products for men, beauty accessories, and more. The company claims that all its products are handcrafted and made of eco-friendly materials.
- May 2024Grant (prize money)$15.1K
#9
Public · Sydney, New South Wales · founded 2013 · 34 employees$5.9Mraised▾
InnovaDerma is a manufacturer and supplier of anti-ageing, hair loss and beauty products. Product catalogue includes hand creams, face washes, moisturisers, cosmetics and others. The company sells its products online and through the network of retailers. It has brands such as Charles + Lee, Leimo, Prolong and others.
- Sep 2017Post IPO$5.9M
#10
Acquired · Melbourne, Victoria · founded 1987 · 1908 employees$37.7Kraised▾
Manufacturer of skin care, oral care, hair care, fragrances, and other products
- Dec 2018Grant (prize money)$37.7K
#11
Seed · Sydney, New South Wales · founded 2023—raised▾
Developer of AI-powered aromatherapy diffusion system with personalized scent experiences. It offers a system that combines a smart diffuser with a mobile app to deliver tailored aromatherapy experiences. The system uses real-time biometric data, time of day, and mood to personalize scent diffusion. The diffuser comes preloaded with essential oils, and the app allows users to reorder oils and manage their scent preferences. The company focuses on integrating aromatherapy with technology to enhance emotional well-being.
- Jul 2024Seed—
#12
Seed · Sydney, New South Wales · founded 2007—raised▾
It is a reputable skincare brand in Australia, offering a range of professional skincare products. They provide skincare solutions and expertise to meet various skin care needs.
- Oct 2023Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Beauty & Personal Care Products coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.