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Radar · Fashion Tech in Australia

Best Fashion Tech Companies in Australia

The 458 best Fashion Tech companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: THE ICONIC.

458companies tracked
$233.1Mdisclosed funding
0unicorns
38have raised

Australia's Fashion Tech sector has 458 companies tracked here, ranked by disclosed equity funding and recent momentum — and the $233M total capital raised tells you this space is further along than most people assume. The ICONIC leads the field by a distance at $92M, with Security Matters ($16M) and Xefco ($10M) the next names worth watching. No unicorns yet, but the funding distribution is sharpening. Median app install growth is running at roughly +17% year-on-year across 266 fashion and retail apparel apps, which is the kind of quiet momentum that precedes a breakout cycle. Against a global Fashion Tech market that was already pegged at $24.7B in 2021, the Australian slice looks undersized relative to its sophistication.

What's actually moving the needle? Gen Z appetite is the demand engine, and as 2024 research shows, digital-first expectations are restructuring how brands build and fund their tech stacks. I'd also point you to what's happening offshore: a Newme Series A worth $18M, closed in April 2026, signals that investor appetite for fashion-native tech plays is genuinely live right now. Domestically, business.gov.au and Investible are the most active backers, which means regulatory access and early-stage capital are both in the mix. So the conditions for the next funding step-change in Australian Fashion Tech are arguably already in place.

FLIAR INTELLIGENCE · FASHION TECH × AUSTRALIA

Our analysis of 219 Fashion Tech companies

$16.5b in tracked funding; 94% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2022.

219companies analysed
94%cloud-native stacks
2022funding peak (by rounds)
15unicorns
2016median founding year
195kcombined LinkedIn audience
80%of audience held by top 3
5companies hiring publicly (12 mo)

Ranked: Best Fashion Tech companies in Australia

#CompanyDisclosed fundingLast roundStageEmployeesFounderTech stackRecent signals
1THE ICONIC
Online retailer of apparels and accessories for men, women and kids
$92M160 mo agoSeries A939Jere Calmes
Chief Executive Officer
Cart FunctionalityPrismicApple iCloud Mail+401 partnership
2Shoes of Prey
Online customization platform for shoes
$24M126 mo agoDeadpooled200———
3GlamCorner
Online rental platform offering luxury fashion products
$18M67 mo agoSeries B61—Webflow EcommerceMagentoWebflow+28—
4Security Matters
Offers blockchain-enabled supply chain track and trace solutions
$16M10 mo agoPublic—Haggai Alon
Founder & CEO
TypeScriptWindows ServerMicrosoft ASP.NET+16—
5Styletread
Online retailer offering multi-category footwear for men, women, and kids
$13M170 mo agoAcquired70———
6Xefco
Developer of advanced materials for water-free dyeing and radiant barrier textiles
22News top 36%Talent top 38%Funding top 39%Tech bottom 43%
All 6 signals ▾
Newstop 36%
Talenttop 38%
Fundingtop 39%
Techbottom 43%
Globalbottom 36%
Marketbottom 24%
News: 3 BI events in 12 mo (of 5 tracked, 2 types) · Top themes: Announcements, Funding
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
rank vs industry peers · Fliar Intelligence Index 22/100
$10M1 mo agoSeed17Tom Hussey
Chief Executive Officer / Co-Founder
WebflowGSAPLenis+111 job opening · 1 launch
7Bellroy
Internet first brand offering wallets
$8M83 mo agoSeries A124Matthew Fallshaw
Co-Founder & CIO
SentryApple iCloud MailGoogle Workspace+211 expansion
8Fame and Partners
Internet first brand of apparel for women
$8M121 mo agoDeadpooled27———
9Style Arcade
Provider of a fashion software suite
$5M42 mo agoSeries A23Tristan Hoy
Co-Founder | Chief Technology Officer
WebflowSentryVimeo+231 expansion
10July
Internet-first brand of travel products
$5M80 mo agoSeries A106Athan Didaskalou
Founder & Chief Strategy Officer
ShopifyTurbopackEmotion+30—
11Bodd
Manufacturer of 3D body scanners for diversified applications
40Talent top 28%Growth top 35%Funding top 45%Tech bottom 46%
All 6 signals ▾
Talenttop 28%
Growthtop 35%
Fundingtop 45%
Techbottom 46%
Globalbottom 36%
Marketbottom 26%
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Growth: Fresh capital in last 24 mo
rank vs industry peers · Fliar Intelligence Index 40/100
$5M6 mo agoSeries A16David McLaughlin
Co-Founder
HubSpot CMS HubApple iCloud MailGoogle Workspace+15—
12Nanollose
Provider of fiber based on nanocellulose technology
40Patents top 28%Moat top 32%Growth top 35%Innovation top 40%
All 9 signals ▾
Patentstop 28%
Moattop 32%
Growthtop 35%
Innovationtop 40%
Fundingtop 46%
Talentbottom 49%
Techbottom 45%
Globalbottom 37%
Marketbottom 25%
Patents: 29 patents matched (strict assignee match) · 16 filings since 2022 vs 13 in 2017-21
Moat: Editorial + unicorn rating 5/10 · IP moat: 29 patents
rank vs industry peers · Fliar Intelligence Index 40/100
$5M16 mo agoPublic—Alfie Germano
CEO
WordPressMySQLPHP+221 expansion
13The Volte
Online rental marketplace for women's designer apparel
$5M37 mo agoSeries A16—TurbopackEmotionTypeScript+251 award
14InStitchu
Internet first brand of custom-made menswear
$4M99 mo agoSeed74—ContentfulSentryNode.js+31—
15Mon Purse
Custom designed handbag tailor made in Europe
$4M119 mo agoDeadpooled29Andrew Shub
Co Founder
Cart FunctionalityShopifyTailwind CSS+36—
16Ida Sports
Internet-first brand offering footwear for women
$2M20 mo agoSeries A13Laura Youngson
Co-Founder & CEO
Cart FunctionalityShopifyDoofinder+371 partnership
17Azura Fashion Group
Online retail platform offering multi-category fashion products for men and women
$2M43 mo agoSeed10Samuel Wood
CEO and Co-Founder
WixSentryBootstrap+12—
18Outland Denim
Internet first brand of casual apparel for men and women
$1M72 mo agoSeed22James Bartle
Founder & CEO
——
19AirRobe
Online marketplace offering multi-category fashion products
$1M52 mo agoSeed22Hannon Comazzetto
Founder & CEO
Cart FunctionalityRubyMUI+23—
20ZORALI
Internet first brand offering multi-category eco-friendly fashion products for men and women
$1M49 mo agoSeed—Cam Greenwood
Co-Founder / Managing Director
Cart FunctionalityShopifyGlobal-e+37—
21Mys Tyler
Mobile app based fashion community platform for looks
$1M60 mo agoSeed22Sarah Neill
Founder & CEO
Cart FunctionalityWix eCommerceWix+25—
22Local Threads
Online marketplace offering multi-category eco-friendly fashion products for men, women, and kids
$500K46 mo agoSeed5James Adcock
Co-Founder
ShopifyShop PayPayPal+14—
232threads
Fashion-focused social platform
$300K216 mo agoDeadpooled—Riley Batchelor
Co-Founder & Director
——
24Persollo
Cloud based platform offering software for influencer marketing
$271K52 mo agoFunding Raised14Olga Oleinikova
Co-Founder & CEO
Cart FunctionalityNode.jsChart.js+17—
25HerFashionBox
Monthly subscription box for fashion and beauty products
$250K159 mo agoDeadpooled11———
26StyleRocks
Customized jewelry online
$180K162 mo agoSeed3Pascale Helyar-Moray
Founder & CEO
——
27Splashup
AI-powered product discovery browser extension
$150K58 mo agoSeed4Nathalie Rafeh
Founder & CEO
——
28Luxe.It.Fwd
Online consignment for pre-owned luxury handbags
$140K52 mo agoFunding Raised—Miranda Gillespie
Founder
Cart FunctionalityMagentoMySQL+341 expansion

Top 12 Fashion Tech companies in Australia

#1
Seed · Sydney, New South Wales · founded 2018 · 17 employees
$10.5Mraised
▾

Developer of advanced materials for water-free dyeing and radiant barrier textiles. It offers a sustainable, water-free manufacturing solution for textile finishing and dyeing processes. The company also manufactures radiant barrier textiles designed to increase the thermal efficiency of insulated clothing.

Fliar Intelligence Index™ 22how this company ranks against its industry peers
News
top 36%
Talent
top 38%
Funding
top 39%
Tech
bottom 43%
Global
bottom 36%
Market
bottom 24%
News: 3 BI events in 12 mo (of 5 tracked, 2 types) · Top themes: Announcements, Funding
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Funding: Raised $10.5M across 2 rounds · 2 rounds over 3 yrs (0.7/yr) · Last round Grant (prize money) (Apr 2026)
Audience (LinkedIn): 3k LinkedIn followers
Hiring (LinkedIn): 1 hiring post in 12 mo (public) · hiring: Digital Ink Production Engineer
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
  • Apr 2026Grant (prize money)$3.6M
  • Apr 2024Seed$10.5M
  • Jun 2023Seed—
Founders & team
Tom HusseyChief Executive Officer / Co-FounderBrian ConollyCo-founder
Investors
Investible, Main Sequence, Virescent Ventures, Voyagers, Breakthrough Victoria, business.gov.au
Tech stack
CloudflareCloudflare TurnstileGoogle AnalyticsGsapHstsHttp/3
#2
Public · Australia · founded 2018
$16.5Mraised
▾

Offers blockchain-enabled supply chain track and trace solutions. The company offers solutions for users to manage supply chain track and trace solutions. It offers technology and intelligence solutions.

Funding rounds
  • Aug 2025Post IPO$11M
  • May 2025Post IPO$5.5M
Founders & team
Haggai AlonFounder & CEO
Investors
Double18, Jade Ventures
Tech stack
AngularCdnjsCloudflareCloudflare Bot ManagementCore-JsFont Awesome
#3
Series A · Prahran, Victoria · founded 2013 · 16 employees
$5Mraised
▾

Manufacturer of 3D body scanners for diversified applications. It develops self-service body scanner systems that scan and capture 3D body models, customer body measurements across multiple points and contours on the body, and biometric data. It also provides eye and hair colour, garment and shoe size, height, body fat percentage, and BMI information. It caters to retail, health and fitness, military, and sports sectors.

Fliar Intelligence Index™ 40how this company ranks against its industry peers
Talent
top 28%
Growth
top 35%
Funding
top 45%
Tech
bottom 46%
Global
bottom 36%
Market
bottom 26%
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Growth: Fresh capital in last 24 mo
Funding: Raised $5.0M across 2 rounds · 2 rounds over 4 yrs (0.5/yr) · Last round Series A (Dec 2025)
Audience (LinkedIn): 2k LinkedIn followers
Funding rounds
  • Dec 2025Series A$9.9M
  • Dec 2022Angel$5M
Founders & team
David McLaughlinCo-FounderRob FisherCo-FounderDave McLaughlinCo-Founder & CTO
Investors
Blue Sky Capital Strategies, Ellerston Capital
Tech stack
Apple Icloud MailCloudflareCloudflare Bot ManagementCore-JsGoogle Font ApiGoogle Workspace
#4
Public · Nedlands, Western Australia · founded 2014
$4.8Mraised
▾

Nanollose provides fiber based on nanocellulose technology. Its product Rayon Fiber is a fiber made of plant-free microbial cellulose that is derived from biomass waste products from beer, wine, and liquid food. It uses its proprietary technology for the production, processing, and application of microbial nanocellulose. Its products have application in cotton and linen textiles, cellophane, paper industry, horticulture, and clothing industry.

Fliar Intelligence Index™ 40how this company ranks against its industry peers
Patents
top 28%
Moat
top 32%
Growth
top 35%
Innovation
top 40%
Funding
top 46%
Talent
bottom 49%
Patents: 29 patents matched (strict assignee match) · 16 filings since 2022 vs 13 in 2017-21 · Latest publication 2026
Moat: Editorial + unicorn rating 5/10 · IP moat: 29 patents
Growth: Fresh capital in last 24 mo
Audience (LinkedIn): 4k LinkedIn followers
Hiring (LinkedIn): 1 hiring post in 12 mo (public) · hiring: Laboratory Scientist
Activity (LinkedIn): 1 product launches · 1 expansions announced in 12 mo
Funding rounds
  • Feb 2025Post IPO$1.9M
  • Apr 2021Post IPO$2.9M
Founders & team
Alfie GermanoCEO
Tech stack
AkismetApache Http ServerAzureBootstrapCloudflareCloudflare Bot Management
#5
Series A · Melbourne, Victoria · founded 2017 · 13 employees
$2Mraised
▾

Internet-first brand offering footwear for women. It offers soccer footwear for both firm ground and 3G artificial grass surfaces.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Activity: 1 partnerships (incl. Planet Fitness and Ohana Growth Partners) announced in 12 mo
Funding rounds
  • Sep 2024Series A$4.1M
Founders & team
Laura YoungsonCo-Founder & CEOBen SandhuCo-Founder / Director
Investors
Kynisca, Elysian Park, Tipt Ventures, R/GA Ventures, Stadia Ventures, Trailblazer Venture Studio
Tech stack
AhrefsAmerican ExpressApple PayCart FunctionalityCloudflareCore-Js
#6
Series A · Sydney, New South Wales · founded 2011 · 939 employees
$92Mraised
▾

The Iconic is an online retailer of apparel and accessories for men, women, and kids. The product catalog includes shirts, trousers, dresses, footwear, innerwear, accessories, and more. The mobile app is available for Android and iOS users. The company also offers beauty products for makeup, body, hair, food, supplements, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 131k LinkedIn followers — 67.2% of this cohort's audience
Activity: 1 partnerships (incl. Tyler Knights NRLW team) announced in 12 mo
Funding rounds
  • Jan 2013Series A$26M
  • Sep 2012Series A$20M
  • 2012Series A$46M
Founders & team
Jere CalmesChief Executive Officer
Investors
J P Morgan, Summit Partners, Kinnevik, Verlinvest, TEV Ventures, Nova Founders Capital
Tech stack
AdalyserAdjustAmazon S3Amazon Web ServicesAngularjsApple Icloud Mail
#7
Series A · Perth, Western Australia · founded 2016 · 16 employees
$4.7Mraised
▾

Online rental marketplace for women's designer apparel. It connects borrowers with a network of individuals, corporate rental boutiques, and designers. Users can select and rent designer dresses, maternity wear, handbags, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
  • May 2023Series A$4M
  • Apr 2019Seed$700K
Investors
eBay, BetterLabs, Springboard Enterprises, Dorado Capital, Purpose Ventures
Tech stack
ApolloCloudflareCloudflare Browser InsightsCore-JsEmotionFacebook Pixel
#8
Series B · Sydney, New South Wales · founded 2012 · 61 employees
$17.5Mraised
▾

Online rental platform offering luxury fashion products. The product catalog includes gowns, playsuits, jumpsuits, maternity wear, and other fashion accessories. It allows customers to browse through the collection of dresses and book the dress online.

Funding rounds
  • Oct 2020Series B$12M
  • Jul 2017Series A$4.2M
  • Mar 2016Seed$800K
  • Apr 2015Seed$500K
Investors
AirTree, Marshall Investments, Partners For Growth, Giant Leap, Treis
Tech stack
Amazon AlbAmazon CloudfrontAmazon SesAmazon Web ServicesAppnexusAws Certificate Manager
#9
Deadpooled · Sydney, New South Wales · founded 2009 · 200 employees
$24.1Mraised
▾

Shoes of Prey is an online customization platform and an internet-first brand of shoes for women. Customers can choose the heel, toe, fabric, leather, color, and embellishments and give final details to place an order online. The company then hand-makes the shoes and ships them. The company had 5M unique visitors in 2013. It broke even in two months and hit multi-million dollar revenue in under two years.

Funding rounds
  • Dec 2015Series B$15.5M
  • Dec 2014Series A$5.5M
  • Jun 2012Series A$3M
  • Apr 2009Seed$50K
Investors
Tuesday Capital, Khosla Ventures, Southern Cross Venture Partners, Blackbird Ventures, Blue Sky Alternative Investments, Greycroft
Tech stack
CloudflareHttp/3
#10
Series A · Sydney, New South Wales · founded 2018 · 23 employees
$5.4Mraised
▾

Provider of a fashion software suite. It offers digital range planning and fashion analytics to provide merchandising recommendations for retailers to achieve growth in profit. They also have a blog section where they share insights on the latest trends in retail analytics.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 3.8% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Nov 2022Series A$5.4M
Founders & team
Tristan HoyCo-Founder | Chief Technology OfficerMichaela WesselsCEO | Co-Founder
Investors
Acadian Software
Tech stack
CloudflareCloudflare Bot ManagementCore-JsFacebook PixelGoogle AnalyticsGoogle Font Api
#11
Acquired · Thornbury, Victoria · founded 2010 · 70 employees
$12.6Mraised
▾

Online retailer offering multi-category footwear for men, women, and kids. The product catalog includes ankle boots, boots, flats, heels, sneakers, loafers, sandals, slippers, wedges, school shoes, etc. The company also offers backpacks, clutches, tote bags, wallets, etc.

Funding rounds
  • Mar 2012Series C$12.6M
Investors
AdInvest, Lakestar, Starfish Ventures, Nine for Brands, Seed VC
Tech stack
MagentoCart FunctionalityMysqlPhpRequirejsPlatform.Sh
#12
Seed · Sydney, New South Wales · founded 2018 · 10 employees
$2Mraised
▾

Online retail platform offering multi-category fashion products for men and women. Its product catalog includes tops, pants, loungewear, skirts, dresses, handbags, clutches, jewelry, bracelet, rings, watches, footwear, perfumes, and more. It also offers second-hand bags.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 product launches · 4 awards announced in 12 mo
Funding rounds
  • Nov 2022Seed$2M
Founders & team
Samuel WoodCEO and Co-Founder
Investors
Archangel, Jefferson Capital Partners, Halkin Ventures

Funding & investor landscape

$233.1Mtotal disclosed funding
34companies funded
52disclosed rounds
1rounds last 90 days
Most active investors
business.gov.au4 rounds
Investible3 rounds
RMIT3 rounds
Artesian2 rounds
Atto2 rounds
BetterLabs2 rounds
Blackbird Ventures2 rounds
Dominet2 rounds
Partners For Growth2 rounds
Seed VC2 rounds

Notable founders

Tom Hussey
Chief Executive Officer / Co-Founder · Xefco
Brian Conolly
Co-founder · Xefco
Haggai Alon
Founder & CEO · Security Matters
David McLaughlin
Co-Founder · Bodd
Rob Fisher
Co-Founder · Bodd
Alfie Germano
CEO · Nanollose
Laura Youngson
Co-Founder & CEO · Ida Sports
Ben Sandhu
Co-Founder / Director · Ida Sports
Jere Calmes
Chief Executive Officer · THE ICONIC
Tristan Hoy
Co-Founder | Chief Technology Officer · Style Arcade
Michaela Wessels
CEO | Co-Founder · Style Arcade
Samuel Wood
CEO and Co-Founder · Azura Fashion Group
Prism market signals · Australia · country-scoped Prism corpus, 3,345,582 docs

Market landscape — 10 sub-themes by coverage

Share of Fashion Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH SIGNALS · Australia

How research on Textiles & Wearable Materials is moving in Australia

A read on the academic research around Textiles & Wearable Materials — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 40 Australia-affiliated papers.

top research entities
  • RMIT University13
  • University College London6
  • Deakin University4
  • University of Wollongong3
  • UNSW Sydney3
leading researchers
Nauman Ali Choudhry · Andri Ioannou · Anowar, Md. Anowar Hossain · Phuoc Thien Phan · Mai Thanh Thai · James Davies · Rouhollah Jalili · Seyed Hamed Aboutalebi
▲ Breakthroughs10 · 25%
▲ 0%→22% share
18 median citations70% since 2021mostly methods-led
Wearable-computer and human–computer interaction spinning research is surging — field-share jumped from 0% to 22%.
rising sub-themes (early→recent)
  • Spinning3
  • Wearable computer3
  • Human–computer interaction3
  • Soft robotics2
  • Graphene2
Landmark Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towar · 424 cites
◆ Advancements13 · 32%
0%→0% share
12 median citations62% since 2021mostly empirical
Composite and smart-material electronics papers are rising, with composite material leading at 4 studies.
rising sub-themes (early→recent)
  • Composite material4
  • Electronics2
  • Smart material2
  • Wearable technology2
  • Thread (computing)2
Landmark Actuator Materials: Review on Recent Advances and Future Outlook for Smart Textiles · 90 cites
▼ Concerns8 · 20%
▲ 0%→22% share
4 median citations75% since 2021mostly position pieces
Phase-change material and architectural engineering research is intensifying — field-share climbed from 0% to 22%.
rising sub-themes (early→recent)
  • Architectural engineering2
  • Phase change2
  • Phase-change material2
  • Clothing2
  • Electronics1
Landmark Fibre electronics: towards scaled-up manufacturing of integrated e-textile systems · 66 cites
RESEARCH HOTSPOTS · Australia

Where textiles tech is researched across Australia

Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.

Melbourne17 · +0.30
Opportunity · Clothing
Sydney7 · +0.56
Opportunity · Soft robotics

Common questions

How many Fashion Tech companies are there in Australia?
Radar tracks 458 indexable Fashion Tech companies headquartered in Australia that meet our profile-completeness bar.
What is the total funding raised by Fashion Tech companies in Australia?
The Fashion Tech companies in Australia on this list have raised a combined $233.1M in disclosed equity funding across 34 funded companies.
Which is the highest-funded Fashion Tech company in Australia?
THE ICONIC is the highest-funded Fashion Tech company in Australia, with $92M in disclosed equity funding.
How many Fashion Tech companies in Australia are funded?
34 of the 458 Fashion Tech companies in Australia on this list have disclosed at least one equity funding round.
How many Fashion Tech unicorns are there in Australia?
None of the Fashion Tech companies in Australia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Australia Fashion Tech companies?
The most active investors in Australia Fashion Tech companies on this list include business.gov.au, Investible, RMIT, Artesian, Atto.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

Coming soon