Bellroy

Internet first brand offering wallets

placeFitzroy, Victoria, Australia calendar_todayFounded 2010 groups124 employees language bellroy.com

Reputation

Customer rating 4.6 / 5 across 2,001 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States37.3%
Australia14.3%
United Kingdom7.6%
Japan7.5%
Taiwan6.4%

Social engagement

Social engagement: 18.3K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

3 investors on record; lead investors include Silas Capital.

Investor typeCountShare
Venture capital133%
Private equity267%

Share of voice

Share of voice in Australia: 100% of web traffic across its competitive set; worldwide: 83.2%.

Hiring activity

Hires occasionally

1 role tracked across 1 of the last 12 months

13 Feb 2026 · Store Manager · Melbourne

Based on job postings tracked across public sources.

Recent activity

1 Jun 2026
Expansion
Palazza Gurney, Penang
20 May 2026
Milestone
anniversary
3 Feb 2026
Product launch
Attachedables
Coming soon