The Iconic

Online retailer of apparels and accessories for men, women and kids

placeSydney, New South Wales, Australia calendar_todayFounded 2011 groups939 employees language theiconic.com.au

Reputation

Customer rating 1.7 / 5 across 481 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Australia93.6%
United States2.7%
New Zealand1%
Thailand0.3%
Germany0.2%

Social engagement

Social engagement: 130.9K social following, 8 posts in the last 12 months — below the industry typical range.

Investor mix

8 investors on record; lead investors include J P Morgan, Verlinvest.

Investor typeCountShare
Venture capital450%
Private equity338%
Bank & private debt113%

Share of voice

Share of voice in Australia: 27.5% of web traffic across its competitive set; worldwide: 11.7%.

Recent activity

22 Jun 2026
Event
2026 AI Hackathon
28 May 2026
Partnership
Tyler Knights NRLW team
Coming soon