Best Loyalty Software Companies in Australia
The 58 best Loyalty Software companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Verrency.
Tracking the best Loyalty Software companies in Australia by disclosed equity funding, this directory covers 58 players with a combined $21M raised — a figure that's modest in global terms but tells you something real about where the sector sits locally.
Verrency leads by a wide margin at $14M, with Thanks pulling $3M and a cluster of earlier-stage names — Litt, OpenSparkz, Norbit, Referron — filling out the mid-to-lower tier. No unicorns yet, and I'd say that's the honest story here: this is a market still finding its ceiling. Backers like Mastercard Start Path and Peak XV Partners are in the mix though, which signals the space has caught attention beyond domestic capital. So what's actually moving? Predictive analytics is the theme I keep seeing surface across the cohort, pushing loyalty platforms past simple points-and-rewards mechanics toward behavioural modelling that can actually shift purchase patterns. If you're evaluating vendors right now, the funding gap between Verrency and the rest of the field is wide enough to matter when assessing runway and product depth.
Ranked: Best Loyalty Software companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Verrency Provides payment solutions for banks | $14M | 85 mo ago | Series A | — | 2016 | — | — |
| 2 | Thanks Coupon based loyalty platform for customers | $3M | 16 mo ago | Seed | Cayley Ostrin Co-Founder | 2023 | WebflowAmazon Web ServicesGSAP+19 | 1 expansion |
| 3 | OpenSparkz Card based loyalty solutions provider for offline retailers | $2M | 88 mo ago | Seed | Debra Taylor Co-Founder & COO | 2017 | — | — |
| 4 | Litt Developer of a social networking and digital payment platform designed to connect like-minded people… | $2M | 64 mo ago | Seed | — | 2019 | — | 2 partnerships |
| 5 | Norbit App based customer loyalty platform for retailers | $400K | 107 mo ago | Seed | — | 2015 | — | — |
| 6 | Referron Mobile Reward based Referral automation platform | $360K | 156 mo ago | Seed | Douglas Chrystall Founder | 2012 | — | — |
| 7 | Loyalty Republic Platform offering rewards to customers for the purchase at partner business | — | 49 mo ago | Seed | Katrina Gravelle Co-Founder & Managing Director | 2018 | — | — |
| 8 | Loyalty app Coalition-based rewards program | — | 87 mo ago | Seed | — | 2014 | — | — |
Top 9 Loyalty Software companies in Australia
#1
Seed · Sydney, New South Wales · founded 2023$2.6Mraised▾
Coupon based loyalty platform for customers. It rewards users via coupon for the transactions. The platform provides rewards from different brands to optimize customer engagement through discounts and offers. The rewards are personalized based on customer behaviour and preferences.
- Mar 2025Seed$2.6M
#2
Series A · Melbourne, Victoria · founded 2016 · 25 employees$13.9Mraised▾
Provides payment solutions for banks. The solutions allow the banks to offer points redemption programs without merchant integration, virtual cards, account aggregation, merchant funded rewards, and more. Customers can set roundups for their purchases and add them to charities or savings. Also offers APIs for service providers to integrate their payment system with banks.
- Jun 2019Series A$7M
- Oct 2018Series A—
- Oct 2017Series A$4M
#3
Seed · Australia · founded 2019 · 11 employees$1.5Mraised▾
Developer of a social networking and digital payment platform designed to connect like-minded people, businesses, and other key stakeholders in local communities. The company's platform lets users earn just for watching and engaging with ads that are put out by local businesses and use these rewards to make in-store payments and to buy gift vouchers and coupons from its partner stores, enabling people to learn, earn, share and support businesses in the community.
#4
Seed · Sydney, New South Wales · founded 2017 · 12 employees$1.8Mraised▾
Card based loyalty solutions provider for offline retailers. The company technology solution collects real-time customer payment data when they link their existing credit or debit cards with the platform. It calculates the reward and notifies the customer via their mobile device. The company technology solution can be integrated with multiple payment schemes. It provides personalized offers based on customers buying behavior. The company offers solutions to merchants and brands, loyalty program operators, and more.
- Feb 2019Angel$1.1M
- 2017Angel$712K
#5
Seed · Brisbane, Queensland · founded 2015 · 10 employees$400Kraised▾
Norbit offers an app based customer loyalty platform to retailers. Allows businesses to roll out a loyalty program, reward customers for walking in stores and providing feedback, send push notifications to nearby customers, distribute deals and coupons, and track customer behavior and store performance. Clients include Redbank Plaza, Brookside, and Capalaba Park, among others.
- Aug 2017Angel$400K
#6
Seed · Sydney, New South Wales · founded 2012 · 2 employees$360Kraised▾
Referron is a platform that makes it easier for the customers of a brand to send referrals. Offers a mobile application that allows customers to refer friends and claim rewards. Businesses can email unique URLs which will allow the customers to connect to them via the app and also add comments while referring friends. Also offers a dashboard for analytics.
- Jun 2013Angel$300K
- Oct 2012Seed$60K
#7
Seed · Hawthorn East, Victoria · founded 2018 · 5 employees—raised▾
Platform offering rewards to customers for the purchase at partner business. The goal of a loyalty programme is to provide real customer value at the heart of incentives and redemption, giving users more freedom and options. The program's features include API integration, a lower entry hurdle in a market dominated by large firms, a loyalty engine that can ingest data from any source, and more.
- May 2022Seed—
#8
Seed · Perth, Western Australia · founded 2014—raised▾
Loyalty app offers a customer-facing application to iOS and Android users enabling them to earn points for their purchases and redeem the same for discounts at any of the partnered stores. It provides a platform to businesses for connecting with their customers digitally. Customized offers can be communicated through push notifications in an effort to improve customer retention.
- Mar 2019Seed—
#9
Public · The Rocks, New South Wales · founded 2014 · 50 employees—raised▾
IncentiaPay Ltd is Entertainment, Lifestyle and Rewards Platform Operator for individuals and enterprises in Australia and New Zealand. Incentiapay operates through 4 business verticals namely Entertainment Membership (Digital Membership Program providing access to offers), Frequent Values (Fully managed loyalty and rewards programs for enterprises to offer to employees and customers), Seamless Rewards (Card Linked Offer compatible Merchant content services) and eCommerce Platforms (Loyalty centered eCommerce Platform for Entertainment Audience).
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Loyalty Software coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.