Best Loyalty Software Companies in London, United Kingdom
The 97 best Loyalty Software companies in London, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Yoyo Wallet.
Ranked: Best Loyalty Software companies in London
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Yoyo Wallet Rewards-based coalition loyalty platform | $63M | 73 mo ago | 65 | 2013 | Michael Rolph Co-Founder | — | — | — |
| 2 | Reachdesk Provider of direct mail marketing platform | $49M | 56 mo ago | 28 | 2018 | — | WebflowSalesforceSalesloft+28 | — | — |
| 3 | Mention Me SaaS-based referral marketing solution for online businesses | $32M | 53 mo ago | 123 123 → 89 (-28%) | 2013 | Andy Cockburn Co-Founder | HubSpot CMS HubApple iCloud MailGoogle Workspace+18 | 2 patents Customer referral prediction and name‑based referral management systems | 1 launch · 1 partnership |
| 4 | Aventus Provider of blockchain-as-a-service solutions for supply chain, loyalty, and brands | $19M | 105 mo ago | 17 17 → 18 (+6%) | 2017 | — | WordPressMySQLPHP+30 | — | 1 launch |
| 5 | Buyapowa 🦄 Cloud based reward and referral marketing platform | $17M | 52 mo ago | 23 23 → 57 (+148%) | 2011 | Gideon Lask Founder & CEO | WordPressMySQLPHP+34 | — | — |
| 6 | Loyaltylion Provider of loyalty solutions for e-commerce businesses | $13M | 63 mo ago | 47 47 → 61 (+30%) | 2012 | — | WordPress Block EditorWordPressApple iCloud Mail+40 | — | 2 awards |
| 7 | Coniq Loyalty and customer engagement for businesses | $12M | 84 mo ago | 67 | 2007 | David Seddon Co-Founder | WordPressMySQLPHP+38 | — | 1 award |
| 8 | Flux Provider of card payment linked loyalty schemes and marketing solutions | $11M | 76 mo ago | 32 | 2016 | — | — | — | — |
| 9 | Kaddra Platform offering app design and marketing solutions for retailers | $10M | 48 mo ago | 37 | 2020 | — | — | — | — |
| 10 | Antavo Loyalty and contest software for e-commerce and retail brands | $10M | 43 mo ago | 5 | 2011 | Gábor Csarnai CTO | WordPressApple iCloud MailGoogle Workspace+25 | — | — |
| 11 | Glue Cloud-based loyalty management software provider | $8M | 66 mo ago | 16 | 2014 | — | WordPressMySQLPHP+23 | — | — |
| 12 | Qmee App-based online platform offering rewards | $4M | 130 mo ago | 21 | 2012 | Nick Sutton Co-Founder and COO | Node.jsBootstrapReact+13 | — | — |
| 13 | CheckoutSmart Mobile app rewarding customers against snap of their grocery bill | $2M | 139 mo ago | 22 22 → 18 (-18%) | 2012 | Paul Lees Co-Founder & Managing Director | Cart FunctionalityApple iCloud MailGoogle Workspace+21 | — | — |
| 14 | Birdback Provider of card linked loyalty program | $2M | 148 mo ago | 4 | 2012 | Asger Pedersen Co-Founder & CTO | — | — | — |
| 15 | Cartful Mobile commerce, loyalty, and marketing platform for businesses | $2M | 60 mo ago | — | 2016 | Mike Duffy Co-Founder | — | — | — |
| 16 | MePlease Provider of social loyalty platform | $2M | 192 mo ago | — | 2009 | Steve Jarrett Founder & CEO | — | — | — |
| 17 | Embargo Platform offering loyalty software for bars and restaurants 42Talent top 28%Customers top 31%Growth top 35%News top 43% All 10 signals ▾Talenttop 28% Customerstop 31% Growthtop 35% Newstop 43% Techtop 44% Producttop 47% Moattop 48% Fundingbottom 46% Globalbottom 32% Marketbottom 25% Talent: Analyst team rating 5/5 · 2 named leaders on record Customers: Play-Store rating 4.23★ across 6,258 ratings (2 apps) · Review volume +23% in 6 mo rank vs industry peers · Fliar Intelligence Index 42/100 | $2M | 10 mo ago | 8 | 2017 | Tsewang Wangkang Co-Founder | UbuntuYouTubeQuasar+20 | — | 1 partnership |
| 18 | Swapi Provider of mobile loyalty wallet to businesses | $2M | 59 mo ago | 3 | 2020 | — | — | — | — |
| 19 | Loyalty Bay Software for converting more sales and signups | $1M | 130 mo ago | 4 | 2013 | — | — | — | — |
| 20 | Drinks4-You Mobile loyalty cards for facebook 'likes' | $650K | 152 mo ago | — | 2012 | David Murray-Hundley Co-Founder & CEO | — | — | — |
| 21 | TRIFFT Provider of cloud-native platform enabling real-time loyalty program execution | $550K | 11 mo ago | — | 2024 | Matus Nickel Co-Founder & CTO | WebflowThree.jsReact+20 | — | — |
| 22 | Loyalize Payment card linked loyalty solutions provider | $344K | 62 mo ago | 2 | 2019 | — | — | — | — |
| 23 | Letyano Rewards platform incetivising customer feedback | $300K | 149 mo ago | 1 | 2013 | Guy Winterflood Ceo & Founder | — | — | — |
| 24 | Viral Loops Viral and referral marketing platform | $284K | 122 mo ago | 11 | 2016 | — | ShopifyTypeScriptNode.js+44 | — | — |
| 25 | Toucan Wallet App based loyalty and rewards management solution | $280K | 69 mo ago | 2 | 2019 | — | — | — | — |
| 26 | MyGravity Loyalty solution for local businesses and users | $221K | 120 mo ago | 1 | 2014 | John Goldader Founder & CEO | — | — | — |
| 27 | Scrummy Club Digital punch card app for iOS and Android | $126K | 110 mo ago | 2 | 2014 | James Vanderzee Co-Founder | — | — | — |
| 28 | i-movo Digital vouchers for brick and mortar based retailers | $107K | 112 mo ago | 7 | 2003 | David Tymm Co-Founder & CEO | Squarespace CommerceSquarespaceStimulus+13 | 21 patents Electronic voucher issuance, redemption, and authentication integrated with payment card POS systems | — |
| 29 | Yoyo Provider of customer loyalty and rewards software for offline businesses | $4K | 112 mo ago | 35 | 2007 | Eric Ho Co-Founder | WordPressMySQLPHP+26 | — | 1 launch |
Top 12 Loyalty Software companies in London
#1
Series A · London, England · founded 2017 · 8 employees$2Mraised▾
Platform offering loyalty software for bars and restaurants. The platform allows users to collect rewards for check in or purchases from partner merchants. It allows the owners to list venue and loyalty schemes to relevant customers. It also offers in depth data analytics of the businesses to monitor performance.
- Aug 2025Series A$3.5M
- Jan 2024Seed$870K
- Sep 2021Seed$1.1M
#2
Seed · London, England · founded 2024$550Kraised▾
Provider of cloud-native platform enabling real-time loyalty program execution. The platform supports modern loyalty mechanics, integration hubs, and customer touch points. It offers pre-built integrations, REST APIs, and a webhook engine to simplify data exchange and content management. Expert support services range from design to project management.
- Jul 2025Seed$550K
#3
Series B · London, England · founded 2013 · 65 employees$63.4Mraised▾
Rewards-based coalition loyalty platform. The platform combines payments, personalized coupons and offers, and automatic loyalty points collection system in one app. Users can pay at a merchant store by a scan of the one-time QR code. By making transactions through the app, users receive rewards from the retailers, and depending upon the transaction history the retailers can send the users tailor-made marketing campaigns.
- May 2020Series B$1M
- Oct 2018Series B$30M
- Jun 2017Series B$16.2M
- Apr 2015Series A$10M
#4
Series B · London, England · founded 2018 · 28 employees$49Mraised▾
Reachdesk is a direct mail marketing platform. It integrates with CRM, marketing, and sales engagement platforms allowing sales and marketing teams to send and measure direct mail marketing campaigns. Allows businesses to send gift cards, handwritten notes, and personalized gifts.
- Sep 2021Series B$43M
- Aug 2020Series A$6M
#5
Series B · London, England · founded 2013 · 123 employees$32Mraised▾
Mention Me is a cloud-based referral marketing solution for eCommerce companies. The company helps its clients to acquire customers by using word-of-mouth marketing. It integrates with the existing store of the retailer and allows its customers to refer their friends using email and social media. It also offers AB testing to optimize offers and discounts provided to different customers. Customers include FarFetch, Glasses Direct, and more. It charges a commission on the sales made by the converted customers.
- Jan 2022Series B$25M
- Jul 2018Series A$7M
#6
Buyapowa 🦄Series B · London, England · founded 2011 · 23 employees$17.3Mraised▾
Cloud based reward and referral marketing platform. It helps brands manage and track campaigns and incentive marketing programs for customers, employees, brand partners, and influencers. It provides templates and a drag and drop editor to create a referral program. It enables brands to invite customers to join the referral program via email, social media, or a referral link.
- Feb 2022Series B$2.4M
- Sep 2021Conventional Debt$690.5K
- Mar 2019Series A$974K
- Apr 2018Series A$2.2M
#7
Series A · London, England · founded 2011 · 5 employees$10Mraised▾
Loyalty and contest software for e-commerce and retail brands. It is a Software-as-a-Service solution to create a point-based loyalty program. Provides API and SDK integrations. Also provides analytics features with the loyalty program. It is a no-code platform to manage loyalty programs.
- Nov 2022Series A$10M
- Feb 2020Grant (prize money)$55K
- Nov 2019Grant (prize money)$55.1K
- Jul 2015Seed—
#8
Series A · London, England · founded 2020 · 37 employees$10.5Mraised▾
Platform offering app design and marketing solutions for retailers. It offers a mobile storefront that enables businesses to reach out to customers on multiple devices. It also offers a marketing engine that leverages device tracking and behavioral data technology to automatically retarget audiences with relevant campaigns improving engagement, sales, and customer experience.
- Jun 2022Series A$5M
- Jan 2022Seed$2.5M
#9
Series A · London, England · founded 2012 · 47 employees$12.9Mraised▾
Provider of loyalty solutions for e-commerce businesses. Its features include loyalty mails, loyalty tiers, in-cart rewards, referrals, loyalty analytics, and more.
- Mar 2021Series A$12.5M
- Oct 2017Series A—
- Apr 2014Seed$370K
- Seed—
#10
Series B · London, England · founded 2007 · 67 employees$11.7Mraised▾
Coniq provides loyalty and customer engagement for businesses. Its proprietary data-driven marketing and loyalty platform provide multi-tenant redemption. Customer clicks on a marketing offer or registers their loyalty card, enters their details into a branded sign up form and receives a unique code on their device or loyalty card. The unique code can be shown to the staff at the point of sales in order to redeem the offer. It also provides multi-channel marketing, sales data analysis and reporting across online and offline campaigns. Some of its clients include Meyer Bergman, Cadogan, ZSAR, and more.
- Jun 2019Series B$8.7M
- Jan 2018Series A$3M
- May 2016Series A$4.7M
- Jan 2015Series A$693.3K
#11
Deadpooled · London, England · founded 2016 · 32 employees$10.8Mraised▾
Flux provides card payment-linked loyalty schemes and marketing solutions to banks. The solution is offered via mobile banking apps; the user when paying via their bank cards receives a digital receipt and reward or loyalty points. It also provides app engagement by linking transaction details with item-level receipt information. It allows retailers to create a single customer view and understand customers' shopping habits.
- Jan 2020Series A—
- Dec 2018Series A$9.1M
- Jun 2017Seed$1.7M
- Jan 2017Seed$24.6K
#12
Funding Raised · London, England · founded 2017 · 17 employees$18.8Mraised▾
Provider of blockchain-as-a-service solutions for supply chain, loyalty, and brands. The company delivers blockchain applications with enterprise-grade security and scalability. It offers solutions for building transparent and efficient supply chains. The company also provides tools to create customer loyalty programs. Additionally, it enables brands to engage with customers through digital extensions.
- Sep 2017ICO$18.8M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Loyalty Software coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
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