Radar › Companies › Loyalty Software · Netherlands
Radar · Loyalty Software in Netherlands

Best Loyalty Software Companies in Netherlands

The 47 best Loyalty Software companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: LoyaltyLab.

47companies tracked
$7.9Mdisclosed funding
0unicorns
3have raised

Ranked: Best Loyalty Software companies in Netherlands

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1LoyaltyLab
Loyalty management solution for businesses
$7M229 mo agoAcquiredKristen Koh Goldstein
Co-Founder & ex-CFO
2002——
2UpViral
Cloud based referral marketing platform
$600K129 mo agoPublic—2015TeachableWebflowAmazon Web Services+25—
3Buzzoek
NFC based customer Loyalty Platform
$319K154 mo agoSeedJohn Staunton
CoFounder & CEO
2013——
4Stampwallet
Digital coupons using iBeacons
$18K102 mo agoSeedWouter Meeuwisse
Founder
2014——
5RCPTS
AI-based white-label application for customer loyalty management
—98 mo agoSeedPieter Meer
Founder
2016——
62local
Coalition loyalty platform provider
——Funding RaisedRutger-Jan In Den Bosch
Co-Founder & CTO at 2local
2018——
7AppVantages
Digital wallet for loyalty cards
——Funding RaisedMaurits Falkenreck
Founder & Director
2011——
8BetaalSociaal
Customer advocacy solution through social media channels
——DeadpooledWijnand Weij
Co-Founder
2011——

Top 5 Loyalty Software companies in Netherlands

#1
Seed · Amsterdam, North Holland · founded 2014
$18.5Kraised
▾

Digital coupons using iBeacons

Founders & team
Wouter MeeuwisseFounder
Investors
Startupbootcamp
Tech stack
NginxSiteground
#2
Public · Utrecht, Utrecht · founded 2015 · 15 employees
$600Kraised
▾

UpViral referral marketing platform which enables to run effective viral marketing campaigns. The visitors can bring more visitors by inviting their friends and getting rewarded,contests can be conducted to promote the product through social media channels. Also campaings can be created which will help to bring qualified leads. It integrates with existing funnels & tools through a line of code and it is cloud based. Features include marketing dashboard, customizable email automation, A/B split testing, customizable referral link system, customizable reward system, social sharing features, analytics tools etc. Costs $47 per month and $297 a year.

Funding rounds
  • Oct 2015Seed$600K
Tech stack
ActivecampaignAhrefsAmazon SesAmazon Web ServicesApache Http ServerBootstrap
#3
Acquired · Amsterdam, North Holland · founded 2002
$7Mraised
▾

Loyalty management solution for businesses

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 4.4% of this cohort's audience · 17 engagements/post (2.0× cohort median)
Hiring: 3 hiring posts in 12 mo (public) · momentum -2 · hiring: SQL Specialist Droom, MS SQL Server
Founders & team
Kristen Koh GoldsteinCo-Founder & ex-CFOSong KimCo-Founder
Investors
OpenView, Canaan, Outlook Ventures, Mobius Venture Capital
Tech stack
WordpressMysqlPhpAnimate.CssWpbakeryContact Form 7
#4
Seed · Amsterdam, North Holland · founded 2013
$319Kraised
▾

Buzzoek (now CashOrCard POS) allows customers to register and receive personalized rewards for each visit, while providing merchants with real-time information (at the moment of sale). The gathered information is also used to provide merchants with regular reports on their business operations and to empower them to micro-target, sell to, acquire & retain customers. It provides the hardware which includes NFC-reader and tablet. Pricing ranges from 29 Euro per month to 39 Euro per month. Buzzoek targets their solution at smaller and local stores.

Funding rounds
  • Oct 2013Seed$319K
Founders & team
John StauntonCoFounder & CEO
Investors
Startupbootcamp, Otterloo Ventures
Tech stack
YoutubeBootstrapAmazon Web ServicesCloudflareJquery CdnJquery
#5
Seed · Amsterdam, North Holland · founded 2016
—raised
▾

RCPTS offers an AI-based white-label application for customer loyalty management. Its technology solution captures customer receipts through its smart camera. The receipt is then automatically sent to the RCPTS AI engine which analyses the customers purchasing behaviour and demographics. It determines the validity of the receipts and rewards customers for real purchases and prevents frauds. Its analytics dashboard module enables retailers to track their business KPIs.

Funding rounds
  • May 2018Seed—
Founders & team
Pieter MeerFounder
Investors
Startupbootcamp

Funding & investor landscape

$7.9Mtotal disclosed funding
4companies funded
2disclosed rounds
0rounds last 90 days
Most active investors
Startupbootcamp3 rounds
Canaan1 rounds
Collider1 rounds
Digital Magics1 rounds
Goldfingr1 rounds
HYPE1 rounds
Mentha Capital1 rounds
Mobius Venture Capital1 rounds
O2 Capital Partners1 rounds
OpenView1 rounds

Notable founders

Wouter Meeuwisse
Founder · Stampwallet
Kristen Koh Goldstein
Co-Founder & ex-CFO · LoyaltyLab
Song Kim
Co-Founder · LoyaltyLab
John Staunton
CoFounder & CEO · Buzzoek
Pieter Meer
Founder · RCPTS
Prism market signals · Netherlands · country-scoped Prism corpus, 132,932 docs

Market landscape — 10 sub-themes by coverage

Share of Loyalty Software coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Loyalty Software companies are there in Netherlands?
Radar tracks 47 indexable Loyalty Software companies headquartered in Netherlands that meet our profile-completeness bar.
What is the total funding raised by Loyalty Software companies in Netherlands?
The Loyalty Software companies in Netherlands on this list have raised a combined $7.9M in disclosed equity funding across 4 funded companies.
Which is the highest-funded Loyalty Software company in Netherlands?
LoyaltyLab is the highest-funded Loyalty Software company in Netherlands, with $7M in disclosed equity funding.
How many Loyalty Software companies in Netherlands are funded?
4 of the 47 Loyalty Software companies in Netherlands on this list have disclosed at least one equity funding round.
How many Loyalty Software unicorns are there in Netherlands?
None of the Loyalty Software companies in Netherlands on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Netherlands Loyalty Software companies?
The most active investors in Netherlands Loyalty Software companies on this list include Startupbootcamp, Canaan, Collider, Digital Magics, Goldfingr.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

Coming soon