Best MarketingTech Companies in Madrid, Spain
The 98 best MarketingTech companies in Madrid, Spain in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Smart Protection.
Ranked: Best MarketingTech companies in Madrid
| # | Company | Disclosed funding | Last round | Stage | Founder | Employees | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Afiliapub Affiliate marketing platform | — | — | Unfunded | Aminata Diallo Co-Founder & CEO | — | WordPressMySQLPHP+32 | — |
| 2 | Aivora Cloud based conversational AI platform | — | — | Unfunded | Federico Casas Co-Founder & CEO | — | WordPressMySQLPHP+26 | — |
| 3 | altiria Altiria offers SMS platform, Bulk SMS, SMS API and SMS marketing solutions for its customers in Spain and… | — | — | Acquired | — | 6 | WordPressPleskMySQL+11 | — |
| 4 | Analytika SaaS-based Analytics platform for Retail, CPG and Finance | — | — | Deadpooled | Patrick Katyoka Founder & CEO | — | — | — |
| 5 | Balandra Software Platform offering software to understand consumer behavior | — | — | Funding Raised | Sylvia Montenegro CEO | — | — | — |
| 6 | Buzzmonitor Social media monitoring solutions provider | — | — | Unfunded | Alessandro Lima CEO | 5 | — | — |
| 7 | Call Tracking Cloud-based conversational analytics platform | — | — | Unfunded | Antonio Fuentes Founder & CEO | — | — | — |
| 8 | Catalyst Tools Provider of AI-powered marketing research tools | — | — | Unfunded | Angel Gutiérrez Pizarro CEO & CPO | — | — | — |
Top 12 MarketingTech companies in Madrid
#1
Series A · Madrid, Community of Madrid · founded 2019$4.7Mraised▾
AI enabled consumer analytics solutions for retailers and brands. Its solutions offered are consumer segmentation insights, pricing insights, customer switching analysis, pricing alerts, audience segmentation analysis, trigger surveys, customer ad hoc solutions, and more.
- Dec 2025Series A$4.2M
- Jul 2023Seed$3.6M
#2
Seed · Madrid, Community of Madrid · founded 2024$4.1Mraised▾
Provider of AI engine optimization platform for brand presence monitoring. The platform allows users to monitor brand citations across various AI engines. It enables users to identify popular topics and understand brand performance against competitors. The platform also helps users learn the sources AI engines use for information.
- Oct 2025Seed$4.1M
#3
Series A · Madrid, Community of Madrid · founded 2015 · 47 employees$4.9Mraised▾
Provider of a platform for social media management and analytics. The platform offers tools for planning content, analyzing performance, managing social media messages, and creating custom links. It provides features such as an AI assistant, reporting, and integrations with other platforms. The platform also offers unified ads campaign management.
- Sep 2024Series A—
- Oct 2022Series A$4.9M
#4
Series A · Madrid, Community of Madrid · founded 2014 · 43 employees$6.4Mraised▾
Cloud-based customer journey platform for businesses. It enhances engagement, sales, and customer loyalty through advanced marketing automation. It enables businesses to coordinate and automate communication across various channels, facilitating an omnichannel strategy. It supports businesses in capturing and communicating with website visitors and app users, enhancing overall customer interaction and retention strategies.
- Apr 2024Series A$6.4M
#5
Seed · Madrid, Community of Madrid · founded 2015 · 22 employees$7Mraised▾
Cloud based analytics platform for businesses. The company offers solutions for market and customer analytics, people analytics, business insights and more. Its software tools scrapes data from Google, Twitter, Instagram, Facebook, and more. It transforms the data and analyses by using machine learning algorithms. Clients include McDonald's, Roche, Omnicom and more.
- Jun 2023Seed$4.6M
- Oct 2021Grant (prize money)$57.8K
- Nov 2019Grant (prize money)$2M
- Nov 2018Grant (prize money)$56.9K
#6
Series B · Madrid, Community of Madrid · founded 2015 · 112 employees$23.7Mraised▾
Provider of software identifying and removing digital brand protection threats. This technology monitors online channels to detect counterfeit products, unauthorized sellers, and fraudulent advertisements. It identifies domain-based risks, including impersonation and spoofing, to secure intellectual property. The platform automates the detection and mitigation of pirated content and unauthorized distribution across marketplaces and social media networks. It provides visibility into online retail presence to manage brand reputation and distribution compliance.
#7
Seed · Madrid, Community of Madrid · founded 2014$6.8Mraised▾
Provider of personalized video creation and distribution technology for businesses. It helps businesses create customized videos for marketing and communication purposes. The company offers tools for generating videos with personalized elements. It aims to enable both large and small businesses to leverage video technology.
- Feb 2022Seed$6.8M
#8
Seed · Madrid, Community of Madrid · founded 2020$939Kraised▾
Provider of mobile connecting users with freelance video editors. It is a mobile first that connects users with freelance video editors, allowing to turn the mobile content into memorable videos. The platform offers a range of services, including product videos, and allows users to apply to become video editors or to find and hire professionals for the video projects.
- Sep 2023Seed$939K
#9
Series A · Madrid, Community of Madrid · founded 2010 · 132 employees$4.5Mraised▾
Provider of location-based advertising and marketing solutions using area-based intelligence. The company offers tools for omnichannel campaign activation using online and offline data sets. Solutions include identifying origin areas for store visitors and competitor analysis. It also provides context-based advertising and area-based planning for connected TV campaigns.
- Nov 2021PE—
- Apr 2012Series A$4.5M
#10
Deadpooled · Madrid, Community of Madrid · founded 2010 · 23 employees$3.3Mraised▾
Platform offering campaign management solution. It offers keyword management and research tool. The platform enables clients to detect buying intent keywords and add to the fitting ad group thus aiding in the attainment of search term scalability. Additionally, it helps clients in identifying and placing bids on search trends.
- Dec 2019Series A$3.3M
- Seed—
#11
Seed · Madrid, Community of Madrid · founded 2020 · 9 employees$376.2Kraised▾
Cloud and AI based platform offering content planning solutions for enterprises. It provides a content marketing tool that automates the process of research, creation, and measurement of content strategy. It enables users from media, e commerce industries, and freelancers to generate content for a keyword.
- Mar 2023Seed$376.2K
#12
Seed · Madrid, Community of Madrid · founded 2021 · 16 employees$850.4Kraised▾
Platform offering WhatsApp link shortener. The platform enables members to create the link, manage the WhatsApp link, view statistics and review the performance. Members need to enter the mobile number in the platform, add a business name to customize the link and create the link to share with the customers.
- Jan 2022Seed$850.4K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.