Best MarketingTech Companies in Maryland, United States
The 90 best MarketingTech companies in Maryland, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SparkPost.
Ranked: Best MarketingTech companies in Maryland
| # | Company | Disclosed funding | Last round | Stage | Employees | Founded | Founder | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SparkPost Cloud based transactional email delivery platform | $190M | 64 mo ago | Acquired | 151 | 2011 | — | — | — |
| 2 | Rain King Software IT Profiling Database | $68M | 128 mo ago | Acquired | 200 | 2007 | — | — | — |
| 3 | Lotame Provider of data management platform | $64M | 135 mo ago | Acquired | 98 98 → 125 (+28%) | 2006 | Andy Monfried Founder & CEO | 7 patents User‑profile based content delivery and data transmission optimization for digital advertising platforms | — |
| 4 | Tracx Experience marketing toolkit empowering local businesses with data-driven insights | $38M | 113 mo ago | Series C | 11 | 2009 | Luc Gibson Co-Founder | — | — |
| 5 | PreciseTarget API-based solution for retailers to provide personalized offers | $24M | 74 mo ago | Series B | 25 | 2012 | Robert McGovern CEO and Founder | — | — |
| 6 | Incremental AI-based predictive analytics solutions for e-commerce brands | $19M | 65 mo ago | Series A | 23 23 → 43 (+87%) | 2019 | Haley Ulloa Co-Founder | Board Director | — | — |
| 7 | Spotcast Communications Provider of a mobile content delivery solutions | $16M | 314 mo ago | Acqui-Hired | — | 1998 | — | — | — |
| 8 | SocialToaster Employee advocacy platform amplifying brand reach through employee engagement and social sharing | $11M | 122 mo ago | Series B | 7 | 2009 | — | 2 patents Secure cross-social-network data distribution and tracking system. | 1 partnership |
| 9 | DoublePositive Performance-based Online Marketing | $9M | 202 mo ago | Acquired | 28 | 2004 | — | — | — |
| 10 | WhatCounts Email Service Provider | $6M | 111 mo ago | Acquired | 51 | 2000 | — | — | — |
| 11 | Acuity Mobile Provider of mobile marketing solutions and mobile laboratory services for enterprises | $4M | 220 mo ago | Acquired | 18 | 2006 | — | — | — |
| 12 | CrowdTangle Social media campaign management and analytics platform | $3M | 145 mo ago | Acquired | 2 | 2012 | — | — | — |
| 13 | Proof Conversion rate optimization solutions for websites | $2M | 99 mo ago | Seed | 6 | 2017 | John Philip Morgan Co-Founder & CTO | 4 patents Patents concentrated in health & consumer products | — |
| 14 | GUDEA AI tool to map and predict information spread on social media | $2M | 23 mo ago | Series A | — | 2023 | Jonathan Sperber Co-Founder | 31 patents AI-powered information monitoring systems for data analysis and security | — |
| 15 | LeadCloud Data integration platform for lead buying industry | $1M | 142 mo ago | Series A | 2 | 2012 | Brian Ocheltree Founder & CEO | — | — |
| 16 | Informous Marketing lead generation for plastics and packaging industry | $1M | 180 mo ago | Seed | — | 2010 | Len Ostroff Founder & CEO | — | — |
| 17 | Arbit Envato: Creative assets, templates, and tools for creative professionals | $852K | 103 mo ago | Seed | 6 | 2015 | Alex Bullington Co-Founder & CEO | — | — |
| 18 | Discourse Analytics AI-powered personalized learning solutions for improved educational and corporate outcomes | $840K | 147 mo ago | Seed | 26 | 2010 | — | — | — |
| 19 | Opiatalk Platform offering customer conversion solutions for the eCommerce industry | $750K | 131 mo ago | Deadpooled | 6 | 2013 | Tom Popomaronis Founder & CEO | — | — |
| 20 | Tapstream App marketing cloud powering user acquisition and engagement for top apps | $677K | 152 mo ago | Seed | 2 | 2012 | Benjamin Fox Co-founder & CTO | — | — |
| 21 | Symphony42 Cloud and AI based platform offering lead generation solutions | $625K | 39 mo ago | Seed | 2 | 2022 | Sean Fenlon Founder & CEO | — | — |
| 22 | Artemis Vision NFT-based social platform for photo and video sharing | $265K | 52 mo ago | Funding Raised | — | 2021 | Dean Kim Founder | — | — |
| 23 | Matchbox Customer data integration and segmentation platform | $200K | 71 mo ago | Acqui-Hired | 9 | 2015 | — | — | — |
| 24 | BizBrag Enterprise-to-Local Social Platform | $200K | 152 mo ago | Deadpooled | — | 2011 | Brian Smith Co-Founder & CEO | 2 patents Networked merchant reward platforms enabling offer dissemination and incentive management | — |
Top 12 MarketingTech companies in Maryland
#1
Series A · Columbia, Maryland · founded 2023$2.1Mraised▾
AI tool to map and predict information spread on social media. It monitors how information flows into networks and online social structures to assist businesses in gaining control of the public narrative.
- Jul 2024Series A$2M
- 2023Seed$20K
#2
Acquired · Columbia, Maryland · founded 2011 · 151 employees$190Mraised▾
SparkPost is a cloud-based transactional email delivery platform. It analyzes message disposition data and updates sending rules to get fewer bounces, blocks, and delays with real-time analytics over different metrics. The features include data security and privacy, real-time performance monitoring, etc. The clients include Zillow, INTERCOM, Adobe, etc.
- Jan 2021Series D$180M
- Mar 2017Conventional Debt$10.5M
- Dec 2016Series A$10M
- Nov 2016Series A$1.2M
#3
Series B · Bethesda, Maryland · founded 2012 · 25 employees$24.2Mraised▾
PreciseTarget, also called Cobrain, delivers targeted product offers to consumers. The company has a partnership with more than 300 retailers, credit card banks, and coupon sites to deliver offers when consumers are shopping. It uses proprietary algorithms to predict the likes of the consumers. It offers this solution to retail sites, shopping portals, and credit card offers programs. The company has a consumer-facing app that allows users to search for their favorite brands and provides them with a personalised shopping experience.
- Mar 2020Series B$5M
- Jan 2019Series B$8.3M
- Apr 2017Series A$6.7M
- Sep 2015Grant (prize money)$100K
#4
Acquired · Columbia, Maryland · founded 2006 · 98 employees$63.7Mraised▾
Provider of data management platform. The platform collects audience data based on specific behaviors, interests, or demographic information. These data points can be used by users to better understand an audience, create effective RFP responses, enrich an audience using third party data and extend an audience reach to address campaign commitments. It also performs audience measurement to analyze and enrich audiences across multiple browsers and platforms. It received multiple awards.
- Mar 2015Series D$10.7M
- Mar 2014Series D$2M
- Mar 2014Series D$15M
- Mar 2013Venture Debt$5.5M
#5
Series A · Baltimore, Maryland · founded 2019 · 23 employees$18.8Mraised▾
AI-based predictive analytics solutions for e-commerce brands. Its solutions include retail media measurement, analytics, portfolio management, and more. It helps brands measure the impact of retail media investments, optimize marketing spend, and achieve growth.
- Jan 2021Series A$15.5M
- Nov 2020Seed$3.3M
#6
Acquired · Bethesda, Maryland · founded 2007 · 200 employees$67.5Mraised▾
RainKing provides sales intelligence information on technology, marketing and finance professionals in North America and Europe. The company offers RainKing IT that delivers customer-contact intelligence reports to the user; and RainKing Marketing that delivers sales and marketing intelligence reports. It also provides RainKing DealStorm that delivers leads to the users. In addition, the company offers IT and marketing sales support services. Customers access RainKing through a simple SaaS application, and can easily integrate data and intelligence seamlessly with Salesforce, Microsoft Dynamics, Marketo, Eloqua and other platforms. Cients include Siemens Enterprise communications, TrackMaven, CAST Software, and Global Knowledge.
- Oct 2015PE$67M
- Aug 2009Seed$500K
#7
Series C · Bethesda, Maryland · founded 2009 · 11 employees$38.4Mraised▾
Experience marketing toolkit empowering local businesses with data-driven insights. It provides tools for local businesses to thrive by collecting feedback, creating forms, surveys, quizzes, and landing pages. The platform focuses on customer experience, employee experience, and marketing solutions. It offers features like form templates, QR codes, short URLs, reviews, and testimonials. The platform emphasizes accessible and affordable marketing tools, enabling businesses to gather data, transform it into insights, and improve customer engagement. It supports data collection with conversational forms and aims to increase completion rates. The platform offers solutions for lead generation and provides insights through analytics. It is GDPR & CCPA-ready, ensuring data privacy and security. It is a SaaS platform that offers subscription based pricing.
- Jan 2017Series C$12.5M
- Feb 2015Series C$18M
- Mar 2013Series B$3.5M
- Feb 2012Series B$4.4M
#8
Seed · Baltimore, Maryland · founded 2022 · 2 employees$625Kraised▾
Cloud and AI based platform offering lead generation solutions. It provides solutions to businesses for cultivating potential customers for its products or services. AI platforms generate leads from various platforms like email channels, social ads, text messaging, and more.
- Mar 2023Seed$625K
#9
Series B · Baltimore, Maryland · founded 2009 · 7 employees$10.5Mraised▾
Employee advocacy platform amplifying brand reach through employee engagement and social sharing. It empowers organizations to leverage their workforce as brand advocates, driving word-of-mouth referrals and increased traffic. The platform simplifies content distribution, enabling employees to easily share branded content across social media channels. Analytics provide insights into content performance and employee engagement. Gamification features reward participation, fostering a culture of advocacy. Integrations streamline communication with existing employee tools. It offers solutions for various industries, including finance, nonprofits, higher education, and consumer brands. The platform focuses on raising brand awareness, improving recruitment efforts, and driving sales through employee activation. It provides features like login, pricing, subscription, and contact options. It is a SaaS platform that helps in social selling, community engagement, sweepstakes, and contests.
- Mar 2016Series B$4.9M
- Jul 2015Series A—
- Apr 2015Series A$1.9M
- Aug 2013Series A$200K
#10
Acquired · Baltimore, Maryland · founded 2004 · 28 employees$8.9Mraised▾
DoublePositive is a performance-based online marketing company serving lead buyers, lead sellers, and direct response advertisers. Helps marketers in targeted mobile and online marketing, qualified lead generation and live hot transfers. Features include cross device mobile advertising, programmatic display ads, RTB and lead contacting and qualification. Integrates with Neustar, Adchemy, Rubicon, Ring Revenue, Google display network, Velocify, Ampush Media and TimeWarner.
- Jul 2009Series B$500K
- Apr 2008Series B$4.3M
- Apr 2007Series B$34.8K
- Sep 2006Series B$2.7M
#11
Acqui-Hired · Silver Spring, Maryland · founded 1998$16Mraised▾
Developer of an advertising-sponsored mobile phone software designed to provide personalized advertising and one-to-one marketing. The company's advertising-sponsored mobile phone software provides intelligent technology that helps mobile operators to build a greater understanding of each customer to drive m-commerce, grow new revenue streams, increase customer loyalty and increase usage, enabling mobile phone users to enjoy the benefits of highly personalized services on their mobile phone.
#12
Acquired · Baltimore, Maryland · founded 2000 · 51 employees$6.4Mraised▾
Whatcounts provides an email personalization platform, Features include Lifecycle Workflow Builder, Behavioral Personalization, Campaign Automation, Advanced Segmentation, Dynamic Content, Relational Database, Responsive Templates, Campaign Analytics, Multi-variant AB Testing, Social Sharing, Posting and Reporting, Progressive Opt-In and Opt-Out Forms. Originally known as the Mansell Group, the company changed its name after the acquisition of WhatCounts. In 2011, WhatCounts also acquired Baltimore-based Blue Sky Factory. Provides both SaaS-based and On-premise solutions.
- Mar 2017Seed$1.2M
- Aug 2014Seed$5.2M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising