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Radar · MarketingTech in Maryland

Best MarketingTech Companies in Maryland, United States

The 90 best MarketingTech companies in Maryland, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SparkPost.

90companies tracked
$462.3Mdisclosed funding
0unicorns
23have raised

Ranked: Best MarketingTech companies in Maryland

#CompanyDisclosed fundingLast roundStageEmployeesFoundedFounderPatents & IP focusRecent signals
1SparkPost
Cloud based transactional email delivery platform
$190M64 mo agoAcquired1512011———
2Rain King Software
IT Profiling Database
$68M128 mo agoAcquired2002007———
3Lotame
Provider of data management platform
$64M135 mo agoAcquired98
98 → 125 (+28%)
2006Andy Monfried
Founder & CEO
7 patents
User‑profile based content delivery and data transmission optimization for digital advertising platforms
—
4Tracx
Experience marketing toolkit empowering local businesses with data-driven insights
$38M113 mo agoSeries C112009Luc Gibson
Co-Founder
——
5PreciseTarget
API-based solution for retailers to provide personalized offers
$24M74 mo agoSeries B252012Robert McGovern
CEO and Founder
——
6Incremental
AI-based predictive analytics solutions for e-commerce brands
$19M65 mo agoSeries A23
23 → 43 (+87%)
2019Haley Ulloa
Co-Founder | Board Director
——
7Spotcast Communications
Provider of a mobile content delivery solutions
$16M314 mo agoAcqui-Hired—1998———
8SocialToaster
Employee advocacy platform amplifying brand reach through employee engagement and social sharing
$11M122 mo agoSeries B72009—2 patents
Secure cross-social-network data distribution and tracking system.
1 partnership
9DoublePositive
Performance-based Online Marketing
$9M202 mo agoAcquired282004———
10WhatCounts
Email Service Provider
$6M111 mo agoAcquired512000———
11Acuity Mobile
Provider of mobile marketing solutions and mobile laboratory services for enterprises
$4M220 mo agoAcquired182006———
12CrowdTangle
Social media campaign management and analytics platform
$3M145 mo agoAcquired22012———
13Proof
Conversion rate optimization solutions for websites
$2M99 mo agoSeed62017John Philip Morgan
Co-Founder & CTO
4 patents
Patents concentrated in health & consumer products
—
14GUDEA
AI tool to map and predict information spread on social media
$2M23 mo agoSeries A—2023Jonathan Sperber
Co-Founder
31 patents
AI-powered information monitoring systems for data analysis and security
—
15LeadCloud
Data integration platform for lead buying industry
$1M142 mo agoSeries A22012Brian Ocheltree
Founder & CEO
——
16Informous
Marketing lead generation for plastics and packaging industry
$1M180 mo agoSeed—2010Len Ostroff
Founder & CEO
——
17Arbit
Envato: Creative assets, templates, and tools for creative professionals
$852K103 mo agoSeed62015Alex Bullington
Co-Founder & CEO
——
18Discourse Analytics
AI-powered personalized learning solutions for improved educational and corporate outcomes
$840K147 mo agoSeed262010———
19Opiatalk
Platform offering customer conversion solutions for the eCommerce industry
$750K131 mo agoDeadpooled62013Tom Popomaronis
Founder & CEO
——
20Tapstream
App marketing cloud powering user acquisition and engagement for top apps
$677K152 mo agoSeed22012Benjamin Fox
Co-founder & CTO
——
21Symphony42
Cloud and AI based platform offering lead generation solutions
$625K39 mo agoSeed22022Sean Fenlon
Founder & CEO
——
22Artemis Vision
NFT-based social platform for photo and video sharing
$265K52 mo agoFunding Raised—2021Dean Kim
Founder
——
23Matchbox
Customer data integration and segmentation platform
$200K71 mo agoAcqui-Hired92015———
24BizBrag
Enterprise-to-Local Social Platform
$200K152 mo agoDeadpooled—2011Brian Smith
Co-Founder & CEO
2 patents
Networked merchant reward platforms enabling offer dissemination and incentive management
—

Top 12 MarketingTech companies in Maryland

#1
Series A · Columbia, Maryland · founded 2023
$2.1Mraised
▾

AI tool to map and predict information spread on social media. It monitors how information flows into networks and online social structures to assist businesses in gaining control of the public narrative.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 523 LinkedIn followers
Activity: 4 awards announced in 12 mo
Funding rounds
  • Jul 2024Series A$2M
  • 2023Seed$20K
Founders & team
Jonathan SperberCo-FounderKeith PresleyCo-Founder & CEO
Investors
Techstars
#2
Acquired · Columbia, Maryland · founded 2011 · 151 employees
$190Mraised
▾

SparkPost is a cloud-based transactional email delivery platform. It analyzes message disposition data and updates sending rules to get fewer bounces, blocks, and delays with real-time analytics over different metrics. The features include data security and privacy, real-time performance monitoring, etc. The clients include Zillow, INTERCOM, Adobe, etc.

Funding rounds
  • Jan 2021Series D$180M
  • Mar 2017Conventional Debt$10.5M
  • Dec 2016Series A$10M
  • Nov 2016Series A$1.2M
Investors
Square 1 Bank, LLR Partners, Wellington Financial, NewSpring, PNC, Hercules Capital
Tech stack
Amazon CloudfrontAmazon Web ServicesApple Icloud MailAtlassian StatuspageAws Certificate ManagerFramer Sites
#3
Series B · Bethesda, Maryland · founded 2012 · 25 employees
$24.2Mraised
▾

PreciseTarget, also called Cobrain, delivers targeted product offers to consumers. The company has a partnership with more than 300 retailers, credit card banks, and coupon sites to deliver offers when consumers are shopping. It uses proprietary algorithms to predict the likes of the consumers. It offers this solution to retail sites, shopping portals, and credit card offers programs. The company has a consumer-facing app that allows users to search for their favorite brands and provides them with a personalised shopping experience.

Funding rounds
  • Mar 2020Series B$5M
  • Jan 2019Series B$8.3M
  • Apr 2017Series A$6.7M
  • Sep 2015Grant (prize money)$100K
Founders & team
Robert McGovernCEO and Founder
Investors
Moonshots Capital
Tech stack
Cart FunctionalitySquarespace CommerceSquarespaceStimulusLinkedin Insight TagLinkedin Ads
#4
Acquired · Columbia, Maryland · founded 2006 · 98 employees
$63.7Mraised
▾

Provider of data management platform. The platform collects audience data based on specific behaviors, interests, or demographic information. These data points can be used by users to better understand an audience, create effective RFP responses, enrich an audience using third party data and extend an audience reach to address campaign commitments. It also performs audience measurement to analyze and enrich audiences across multiple browsers and platforms. It received multiple awards.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 18k LinkedIn followers — 49.9% of this cohort's audience
Funding rounds
  • Mar 2015Series D$10.7M
  • Mar 2014Series D$2M
  • Mar 2014Series D$15M
  • Mar 2013Venture Debt$5.5M
Founders & team
Andy MonfriedFounder & CEO
Investors
TrueBridge, Battery Ventures, Emergence Capital, R.J. Finlay & Co, Sozo Ventures, Horizon
Tech stack
Amazon SesAmazon Web ServicesAngularjsAnimate.CssApple Icloud MailAtlassian Statuspage
#5
Series A · Baltimore, Maryland · founded 2019 · 23 employees
$18.8Mraised
▾

AI-based predictive analytics solutions for e-commerce brands. Its solutions include retail media measurement, analytics, portfolio management, and more. It helps brands measure the impact of retail media investments, optimize marketing spend, and achieve growth.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 13.9% of this cohort's audience
Funding rounds
  • Jan 2021Series A$15.5M
  • Nov 2020Seed$3.3M
Founders & team
Haley UlloaCo-Founder | Board DirectorDavid PolletChief Executive Officer
Investors
SignalFire, Construct Capital, Allen & Company, Emerson Group, Verissimo Ventures, Grit Capital Partners
#6
Acquired · Bethesda, Maryland · founded 2007 · 200 employees
$67.5Mraised
▾

RainKing provides sales intelligence information on technology, marketing and finance professionals in North America and Europe. The company offers RainKing IT that delivers customer-contact intelligence reports to the user; and RainKing Marketing that delivers sales and marketing intelligence reports. It also provides RainKing DealStorm that delivers leads to the users. In addition, the company offers IT and marketing sales support services. Customers access RainKing through a simple SaaS application, and can easily integrate data and intelligence seamlessly with Salesforce, Microsoft Dynamics, Marketo, Eloqua and other platforms. Cients include Siemens Enterprise communications, TrackMaven, CAST Software, and Global Knowledge.

Funding rounds
  • Oct 2015PE$67M
  • Aug 2009Seed$500K
Investors
Spectrum Equity
#7
Series C · Bethesda, Maryland · founded 2009 · 11 employees
$38.4Mraised
▾

Experience marketing toolkit empowering local businesses with data-driven insights. It provides tools for local businesses to thrive by collecting feedback, creating forms, surveys, quizzes, and landing pages. The platform focuses on customer experience, employee experience, and marketing solutions. It offers features like form templates, QR codes, short URLs, reviews, and testimonials. The platform emphasizes accessible and affordable marketing tools, enabling businesses to gather data, transform it into insights, and improve customer engagement. It supports data collection with conversational forms and aims to increase completion rates. The platform offers solutions for lead generation and provides insights through analytics. It is GDPR & CCPA-ready, ensuring data privacy and security. It is a SaaS platform that offers subscription based pricing.

Funding rounds
  • Jan 2017Series C$12.5M
  • Feb 2015Series C$18M
  • Mar 2013Series B$3.5M
  • Feb 2012Series B$4.4M
Founders & team
Luc GibsonCo-FounderTom SuttonCo-Founder & CTO
Investors
Flybridge Capital Partners, Revel Partners, Dr John Rutledge, Edison Partners, Klingenstein Fields Advisors, Camden Partners
Tech stack
Alpine.JsAosAstroAxiosCloudflareCloudflare Bot Management
#8
Seed · Baltimore, Maryland · founded 2022 · 2 employees
$625Kraised
▾

Cloud and AI based platform offering lead generation solutions. It provides solutions to businesses for cultivating potential customers for its products or services. AI platforms generate leads from various platforms like email channels, social ads, text messaging, and more.

Funding rounds
  • Mar 2023Seed$625K
Founders & team
Sean FenlonFounder & CEO
#9
Series B · Baltimore, Maryland · founded 2009 · 7 employees
$10.5Mraised
▾

Employee advocacy platform amplifying brand reach through employee engagement and social sharing. It empowers organizations to leverage their workforce as brand advocates, driving word-of-mouth referrals and increased traffic. The platform simplifies content distribution, enabling employees to easily share branded content across social media channels. Analytics provide insights into content performance and employee engagement. Gamification features reward participation, fostering a culture of advocacy. Integrations streamline communication with existing employee tools. It offers solutions for various industries, including finance, nonprofits, higher education, and consumer brands. The platform focuses on raising brand awareness, improving recruitment efforts, and driving sales through employee activation. It provides features like login, pricing, subscription, and contact options. It is a SaaS platform that helps in social selling, community engagement, sweepstakes, and contests.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 3.3% of this cohort's audience
Activity: 1 partnerships (incl. Etteplan) announced in 12 mo
Funding rounds
  • Mar 2016Series B$4.9M
  • Jul 2015Series A—
  • Apr 2015Series A$1.9M
  • Aug 2013Series A$200K
Investors
TEDCO, Blu Venture Investors, Wasabi Ventures, Piedmont Investment Advisors, Baltimore Angels, Moonshots Capital
Tech stack
Apache Http ServerCloudflareCloudflare Bot ManagementContact Form 7CookieyesCore-Js
#10
Acquired · Baltimore, Maryland · founded 2004 · 28 employees
$8.9Mraised
▾

DoublePositive is a performance-based online marketing company serving lead buyers, lead sellers, and direct response advertisers. Helps marketers in targeted mobile and online marketing, qualified lead generation and live hot transfers. Features include cross device mobile advertising, programmatic display ads, RTB and lead contacting and qualification. Integrates with Neustar, Adchemy, Rubicon, Ring Revenue, Google display network, Velocify, Ampush Media and TimeWarner.

Funding rounds
  • Jul 2009Series B$500K
  • Apr 2008Series B$4.3M
  • Apr 2007Series B$34.8K
  • Sep 2006Series B$2.7M
Investors
Southern Capitol Ventures, Slate Capital Group, The Grosvenor Funds, Outcome Capital, Bull City Venture Partners
Tech stack
UbuntuAnimate.CssRequirejsApache Http ServerCloudflareJquery
#11
Acqui-Hired · Silver Spring, Maryland · founded 1998
$16Mraised
▾

Developer of an advertising-sponsored mobile phone software designed to provide personalized advertising and one-to-one marketing. The company's advertising-sponsored mobile phone software provides intelligent technology that helps mobile operators to build a greater understanding of each customer to drive m-commerce, grow new revenue streams, increase customer loyalty and increase usage, enabling mobile phone users to enjoy the benefits of highly personalized services on their mobile phone.

Investors
KKR, TPG
#12
Acquired · Baltimore, Maryland · founded 2000 · 51 employees
$6.4Mraised
▾

Whatcounts provides an email personalization platform, Features include Lifecycle Workflow Builder, Behavioral Personalization, Campaign Automation, Advanced Segmentation, Dynamic Content, Relational Database, Responsive Templates, Campaign Analytics, Multi-variant AB Testing, Social Sharing, Posting and Reporting, Progressive Opt-In and Opt-Out Forms. Originally known as the Mansell Group, the company changed its name after the acquisition of WhatCounts. In 2011, WhatCounts also acquired Baltimore-based Blue Sky Factory. Provides both SaaS-based and On-premise solutions.

Funding rounds
  • Mar 2017Seed$1.2M
  • Aug 2014Seed$5.2M
Tech stack
Amazon AlbAmazon S3Amazon Web ServicesBootstrapCloudflareElementor

Funding & investor landscape

$462.3Mtotal disclosed funding
25companies funded
66disclosed rounds
0rounds last 90 days
Most active investors
TEDCO4 rounds
AccelerateBaltimore2 rounds
Betaworks2 rounds
Blu Venture Investors2 rounds
Moonshots Capital2 rounds
TCP Venture Capital2 rounds
The Grosvenor Funds2 rounds
500 Global1 rounds
Abell Foundation1 rounds
Advancit Capital1 rounds

Notable founders

Jonathan Sperber
Co-Founder · GUDEA
Keith Presley
Co-Founder & CEO · GUDEA
Robert McGovern
CEO and Founder · PreciseTarget
Andy Monfried
Founder & CEO · Lotame
Haley Ulloa
Co-Founder | Board Director · Incremental
David Pollet
Chief Executive Officer · Incremental
Luc Gibson
Co-Founder · Tracx
Tom Sutton
Co-Founder & CTO · Tracx
Sean Fenlon
Founder & CEO · Symphony42
Dean Kim
Founder · Artemis Vision
Danny Nunez
CEO & Founder · Artemis Vision
John Philip Morgan
Co-Founder & CTO · Proof
Prism market signals · United States · country-scoped Prism corpus, 11,418,279 docs

Market landscape — 10 sub-themes by coverage

Share of MarketingTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many MarketingTech companies are there in Maryland, United States?
Radar tracks 90 indexable MarketingTech companies headquartered in Maryland, United States that meet our profile-completeness bar.
What is the total funding raised by MarketingTech companies in Maryland, United States?
The MarketingTech companies in Maryland, United States on this list have raised a combined $462.3M in disclosed equity funding across 25 funded companies.
Which is the highest-funded MarketingTech company in Maryland, United States?
SparkPost is the highest-funded MarketingTech company in Maryland, United States, with $190M in disclosed equity funding.
How many MarketingTech companies in Maryland, United States are funded?
25 of the 90 MarketingTech companies in Maryland, United States on this list have disclosed at least one equity funding round.
How many MarketingTech unicorns are there in Maryland, United States?
None of the MarketingTech companies in Maryland, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Maryland, United States MarketingTech companies?
The most active investors in Maryland, United States MarketingTech companies on this list include TEDCO, AccelerateBaltimore, Betaworks, Blu Venture Investors, Moonshots Capital.
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