Best MarketingTech Companies in Melbourne, Australia
The 152 best MarketingTech companies in Melbourne, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: IntelligenceBank.
Ranked: Best MarketingTech companies in Melbourne
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | IntelligenceBank Provider of digital asset management and compliance software | $39M | 58 mo ago | Series A | Tessa Herd Court Founder & CEO | 2009 | WordPressSentryApple iCloud Mail+33 | 1 launch |
| 2 | Lexer Platform offering customer insights for brand and retailers | $34M | 63 mo ago | Series B | David Chinn CEO & Co-Founder | 2008 | — | — |
| 3 | Zitcha Provider of unified retail media platform enabling omnichannel planning and reporting | $15M | 20 mo ago | Series A | Troy Townsend Chief Executive Officer and Co-founder | 2022 | HubSpot CMS HubAmazon Web ServicesSplide+14 | 1 partnership |
| 4 | Verrency Provides payment solutions for banks | $14M | 84 mo ago | Series A | — | 2016 | — | — |
| 5 | MessageMedia Mobile messaging service provider | $8M | 303 mo ago | Acquired | — | 2000 | SentryAtlassian StatuspageZendesk+25 | — |
| 6 | Localz Platform offering location tracking and customer communication solutions | $7M | 72 mo ago | Acquired | — | 2013 | SentryAtlassian StatuspageApple iCloud Mail+13 | — |
| 7 | Preezie Provider of AI shopping assistant and quiz platform for e-commerce | $6M | 54 mo ago | Series A | Quoc Nguyen Co-Founder | 2017 | HubSpot CMS HubTailwind CSSAmazon ALB+20 | — |
| 8 | Firmable Lead generation platform for businesses | $6M | 3 mo ago | Series A | Karthik Venkatasubramanian Co-Founder & Chief Product and Technology Officer | 2023 | WordPress Block EditorWordPressMySQL+32 | 1 job opening · 1 expansion |
| 9 | RateIt Provide of feedback solution to offline businesses | $5M | 82 mo ago | Series A | Michael Momsen Co-Founder & CEO | 2016 | WordPressMySQLPHP+24 | — |
| 10 | ECAL Calendar marketing platform for brands | $2M | 142 mo ago | Series A | — | 2010 | WordPressMySQLPHP+31 | — |
| 11 | Trendii Provider of platform enabling shoppable experiences from image and video content | $2M | 44 mo ago | Seed | Aaron Woolf Co-Founder & CEO | 2019 | Squarespace CommerceSquarespaceTypeScript+18 | — |
| 12 | Flowing Bee AI based customer and behavioral insights platform for businesses | $2M | 15 mo ago | Seed | Michael Sankey Co-Founder & CEO | 2023 | — | — |
| 13 | Spondo Video content sharing platform | $1M | 157 mo ago | Seed | David Stavropoulos CEO | 2012 | — | — |
| 14 | Rental Heroes Provider of a cloud-driven maintenance management software for properties | $1M | 61 mo ago | Seed | Dominik Chmielewski Co-Founder & CCO | 2018 | — | — |
| 15 | Global Reviews Marketing intelligence provider | $600K | 167 mo ago | Seed | Adir Shiffman Co-Founder | 2000 | — | 3 job openings · 1 launch |
| 16 | xLabs Eye-gaze tracking technology solutions | $370K | 127 mo ago | Funding Raised | Joe Hanna Co-Founder & CEO | 2012 | — | — |
| 17 | WorkRex Customer engagement platform for businesses | $220K | 25 mo ago | Seed | Lance Qian Co-Founder | 2023 | — | — |
Top 12 MarketingTech companies in Melbourne
#1
Series A · Melbourne, Victoria · founded 2023$5.7Mraised▾
Lead generation platform for businesses. It helps businesses make informed decisions about leads, customers, and candidates. The platform allows users access to a database of companies with a number of attributes, including location, industry, and employees.
- Mar 2026Series A$14M
- Oct 2023Seed$5.7M
#2
Series A · Melbourne, Victoria · founded 2022 · 26 employees$15.1Mraised▾
Provider of unified retail media platform enabling omnichannel planning and reporting. The platform allows retailers to plan, deliver, and report across their entire network. It offers tools for collaboration, campaign planning, design, delivery, and performance optimisation. The platform unifies retail media across channels and systems, offering automation.
- Sep 2024Series A$10.4M
- Nov 2022Seed$4.7M
#3
Seed · Melbourne, Victoria · founded 2023$1.6Mraised▾
AI based customer and behavioral insights platform for businesses. It helps businesses drive consumer behavior change through consumer insights and optimized marketing communications. It conducts primary research via online behavioral surveys, providing psychological insights into consumer behavior. It generates engaging, conversion-focused content for various channels including emails, social media posts, website copy, and more.
- Mar 2025Seed$1.6M
#4
Series A · Melbourne, Victoria · founded 2009 · 98 employees$39Mraised▾
Provider of digital asset management, compliance software, and knowledge management platforms. GRC Solution includes risk register, survey functionalities, compliance management, repository, and reporting. The company serves SMEs blue-chip companies and government agencies through its reseller partners in the United States, Australia, Asia, and Europe. IntelligenceBank Pty Ltd. was founded in 2009 and is based in Southbank, Australia.
- Jul 2021Series A$37M
- Nov 2013Seed$2M
#5
Series B · Melbourne, Victoria · founded 2008 · 91 employees$34.1Mraised▾
Lexer is a platform offering customer insights for brands and retailers. It offers social media analytics software and a customer data platform for businesses to analyze and segment customers. It provides a customer data platform to manage customer profiling and segmentation. It helps organizations to capture data from omnichannel and to analyze and understand customer lifetime value, reduce churn rate and predict the next purchase of customers. It helps customer teams with tools to identify, engage and listen to their customers and send personalized campaigns. It also provides reporting solutions and notification features for real time updates. Its customers include AFL, Seek, Spyder, ING, and others.
- Feb 2021Series B$25.5M
- Series A—
#6
Series A · Melbourne, Victoria · founded 2016 · 25 employees$13.9Mraised▾
Provides payment solutions for banks. The solutions allow the banks to offer points redemption programs without merchant integration, virtual cards, account aggregation, merchant funded rewards, and more. Customers can set roundups for their purchases and add them to charities or savings. Also offers APIs for service providers to integrate their payment system with banks.
- Jun 2019Series A$7M
- Oct 2018Series A—
- Oct 2017Series A$4M
#7
Series A · Melbourne, Victoria · founded 2017 · 39 employees$6.1Mraised▾
Provider of AI shopping assistant and quiz platform for e-commerce. The company offers AI-powered shopping experiences with natural language search and product recommendations. It also provides a quiz platform that guides shoppers to personalized product selections. The platform integrates with e-commerce systems to enhance customer engagement.
- Nov 2021Series A$5.5M
- May 2020Seed$575K
#8
Acquired · Melbourne, Victoria · founded 2013 · 50 employees$7.4Mraised▾
Platform offering location tracking and customer communication solutions. The platform enables businesses to easily link locations to applications. The platform features include improving the customer experience and reducing missed appointments, asset tracking, and more. It enables users to real time track the service technician, ETAs, and two way communication.
- Jun 2020Series A$2.7M
- Sep 2017Series A$4.8M
- Sep 2014Grant (prize money)$160K
#9
Seed · Melbourne, Victoria · founded 2019$1.9Mraised▾
Provider of platform enabling shoppable experiences from image and video content. The platform allows brands to share product feeds for intelligent matching to relevant content. It transforms image and video content into online shopping experiences for audiences. The platform offers contextual discovery and commerce media for brands. It is privacy friendly, cookie free, and automated for brands.
- Sep 2022Seed$1.9M
#10
Acquired · Melbourne, Victoria · founded 2000 · 303 employees$8Mraised▾
Offers Business SMS and texting services. It provides a comprehensive range of mobile messaging solutions and consulting for businesses across industries, including: alerts and notifications; appointment reminders; billing and payments; marketing; staff and rostering. Features include short codes, long codes, 2 way SMS, dedicated numbers, International SMS. Claims to be having 15,000+ customers including the likes of Rackspace, Honda, HP.
- Feb 2001Series A$8M
- Dec 2000Conventional Debt$3M
#11
Seed · Melbourne, Victoria · founded 2023$220Kraised▾
Customer engagement platform for businesses. It enhances customer engagement through data-driven strategies. It allows businesses to segment customers using real data, design and launch targeted engagement campaigns, and analyze responses to calculate return on investment. It creates a shortlist of ideas and calculates the total revenue opportunity.
- Apr 2024Seed$220K
#12
Series A · Melbourne, Victoria · founded 2016 · 8 employees$5Mraised▾
RateIt is a provider of feedback solution to offline businesses. The company offers omnichannel feedback solutions like in-store kiosks, web-based, SMS based, and email-based solutions. It offers features like NPS surveys, text analytics, integrations, bio-metric validation, and customizable reports. The company also offers analytics based on customer feedback.
- Aug 2019Series A$5M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.