Best MarketingTech Companies in Sweden
The 239 best MarketingTech companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Funnel.
Sweden's MarketingTech sector has 239 companies tracked, $295M in total disclosed funding, and zero unicorns — which tells you something real about where this market sits right now. Funnel leads the pack at $131M raised, a figure that dwarfs the next tier (Stravito at $24M, Phyron at $11M) and signals where institutional conviction is concentrated. The global market behind all this sits at roughly $329B today and is forecast to hit $1.7T by 2032, a 20.7% CAGR according to Allied Market Research — so the runway is long even if Swedish valuations haven't gone stratospheric yet.
What's moving the needle this quarter? Influencer relationship management and affiliate campaign tooling are the themes I keep seeing surface across the portfolio. Data privacy compliance adds friction, but it's also separating the serious platforms from the noise. Investors like Industrifonden and Almi Invest are staying active, and B2B lead generation momentum on LinkedIn is feeding demand for the kind of structured marketing data infrastructure that Swedish founders have quietly built well. So if you're mapping this space, the funding gap between Funnel and everyone else isn't a warning sign — it's the open field.
Ranked: Best MarketingTech companies in Sweden
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Funnel Cloud based marketing and predictive analytics software | $131M | 4 mo ago | 379 | 2014 | Fredrik Skantze Co-Founder & CEO | Top 1M | 1 launch · 1 award |
| 2 | Cint Market research platform | $26M | 164 mo ago | 66 | 1998 | — | Top 500k | 1 launch |
| 3 | Stravito Cloud based knowledge management and predictive analytics solutions | $24M | 57 mo ago | 82 | 2017 | Thor Olof Philogene Co-Founder & CEO | Top 5M | — |
| 4 | Phyron Platform offering AI powered ad campaign management software for auto dealers | $11M | 23 mo ago | 28 | 2018 | Per Laredius Sales Director | Top 5M | 1 launch |
| 5 | Kive AI powered digital asset management platform for creators | $9M | 44 mo ago | 10 | 2018 | Olof Lindh Founder & CEO | Top 1M | — |
| 6 | Flowbox Provider of AI based user generated content platform | $8M | 39 mo ago | 70 | 2014 | Marcus Carloni Co-Founder | Top 5M | 2 partnerships |
| 7 | Occtoo Provider of a product orchestration engine for managing product data | $7M | 42 mo ago | 35 | 2019 | Jimmy Ekback Co-Founder | — | 2 launchs |
| 8 | Epiminds Developer of an AI agent network for marketing task automation | $7M | 8 mo ago | — | 2025 | Mo Elkhidir Co-Founder | Top 10M | — |
| 9 | All Ears Media monitoring solution for brands | $7M | 55 mo ago | 62 | 2016 | Hakan Waara Co-Founder & CTO | Top 10M | 3 launchs · 2 partnerships |
| 10 | Now Interact AI-based product personalization and customer engagement tools for e-tailers | $6M | 115 mo ago | 13 | 2010 | — | — | — |
| 11 | Formulate Provider of AI-based analysis of promotion performance for offline businesses | $5M | 76 mo ago | 26 | 2015 | Andreas Willgert Co-Founder & CEO | — | — |
| 12 | Tailify Marketplace for influencers on social media | $5M | 62 mo ago | 18 | 2013 | Joakim Barje Co-Founder | — | — |
| 13 | Foap Mobile stock photo marketplace | $5M | 138 mo ago | 49 | 2011 | — | Top 500k | 1 partnership |
| 14 | Innometrics Customer data management and audience segmentation platform | $5M | 145 mo ago | 19 | 2010 | Gordon Savage Co-Founder & COO | — | — |
| 15 | Albacross Account-based ad targeting and lead generation platform | $5M | 85 mo ago | 43 | 2014 | Viktor Carlsson Co-Founder | Top 5M | — |
| 16 | Besedo Automated and Manual Content Moderation | $3M | 90 mo ago | 400 | 2002 | — | Top 5M | — |
| 17 | My Telescope Cloud based marketing intelligence solutions provider | $3M | 50 mo ago | 12 | 2018 | Rodrigo Graviz Founder & CEO | Top 10M | 1 award |
| 18 | PinMeto Platform for business listing on social platforms | $3M | 90 mo ago | 85 | 2013 | Daniel Melkersson Co-Founder & Board member | Top 1M | 1 partnership |
| 19 | Detail Online Providing solution to identify failures in the stores | $3M | 90 mo ago | 70 | 2015 | — | — | — |
| 20 | Spotin Provider of content management solutions for creators | $3M | 60 mo ago | 17 | 2015 | Kristoffer Karlsson Founder & CEO | — | — |
| 21 | Shoutly Provider of financing solutions for e-commerce business | $3M | 169 mo ago | 4 | 2008 | Henrik Wastlund Founder | — | — |
| 22 | Hypertype Cloud-based platform for robotic process automation | $2M | 23 mo ago | 10 | 2021 | — | — | — |
| 23 | Infobaleen Provider of marketing campaigns for e-commerce businesses | $2M | 42 mo ago | — | 2015 | Martin Rosvall Co-Founder | Top 50M | — |
| 24 | re:nable Provider of social media marketing solutions through automated ads | $2M | 48 mo ago | 10 | 2018 | Leif Sundstrom Co-Founder | Top 50M | — |
| 25 | Influeri Automated influencer marketing platform that automates campaign activities | $1M | 37 mo ago | — | 2021 | Robin Naderi Co-Founder | Top 50M | — |
| 26 | Wehype Influencer marketing platform for gaming industry | $1M | 82 mo ago | — | 2016 | Robin Robin Astrom Co-Founder & CEO | Top 5M | — |
| 27 | Northfork AI-powered shopping list builder for grocery retailers | $1M | 69 mo ago | 25 | 2017 | — | — | — |
| 28 | Voxo SaaS based CRM software and solutions for BFSI | $1M | 59 mo ago | 20 | 2015 | Omid Ekhlasi Co-Founder | — | 1 launch · 1 award |
| 29 | Referanza B2C referral automation platform | $764K | 107 mo ago | 3 | 2014 | — | — | — |
| 30 | Smart Video Plugin for creating interactive shoppable videos | $676K | 112 mo ago | 9 | 2016 | Johanna Bjorklund CEO | — | — |
| 31 | Indicio Provides forecasting platform | $592K | 74 mo ago | 12 | 2013 | Daniel Schiess Founder | Top 10M | — |
| 32 | Rekonnect Customer relationship management systems | $443K | 39 mo ago | — | 2021 | Will Gray Co-Founder | CEO | Top 50M | — |
| 33 | Hoodin Geographically relevant social media curation paltform | $415K | 114 mo ago | 12 | 2012 | — | Top 5M | — |
| 34 | Life Inside Interactive video testimonial platform | $377K | 28 mo ago | — | 2022 | Niklas Kekonius Co-Founder | Top 50M | — |
| 35 | Tolve Provider of cloud based lead scoring platform for sales teams | $364K | 104 mo ago | 6 | 2016 | — | — | — |
| 36 | ShopJoy Proximity marketing platform | $348K | 124 mo ago | — | 2013 | Pär Bäck Co-Founder | — | — |
| 37 | Comordo AI-based platform offering solutions to predict consumer behavior | $341K | 110 mo ago | 4 | 2014 | — | — | — |
| 38 | Musqot Marketing performance management application | $338K | 117 mo ago | 11 | 2014 | — | — | — |
| 39 | Panion Geo-based social platform to find new people & events | $310K | 79 mo ago | 4 | 2018 | Melanie Aronson Founder & CEO | — | — |
| 40 | Blue Cromos Brand protection platform for business | $127K | 29 mo ago | — | 2012 | Fredrik Malm Co-Founder | — | 1 job opening · 1 award |
| 41 | Goava Lead contact database solutions | $111K | 59 mo ago | 48 | 2016 | Jonas Ehne Founder & CEO | Top 10M | 1 job opening |
Top 12 MarketingTech companies in Sweden
#1
Series C · Stockholm, Stockholm County · founded 2014 · 379 employees$131Mraised▾
Cloud based marketing and predictive analytics software. It is a provider of a data aggregation platform that enables marketers to integrate and analyze data from multiple sources, providing a unified view of their marketing performance.
- Jan 2026Conventional Debt$80M
- Oct 2021Series C$66M
- Jan 2020Series B$47M
- Feb 2019Series A$8M
#2
Series A · Stockholm, Stockholm County · founded 2025$6.6Mraised▾
Developer of an AI agent network for marketing task automation. The network connects autonomous agents across data, creative, and strategy disciplines. These agents collaborate to analyze data, execute tasks, and delegate workflows. The system integrates with marketing channels, CRMs, and data warehouses. It adapts to established agency methods and preferences.
- Oct 2025Series A$6.6M
#3
Series B · Stockholm, Stockholm County · founded 2018 · 28 employees$10.8Mraised▾
Platform offering AI powered ad campaign management software for auto dealers. The platform converts data into images and videos for website, online marketplace, and social media. It enables dealers to promote added services such as leasing offers and soft selling points. It offers real-time video updates, video sharing, customer engagement, lead generation, and more. It automates the generation of videos and images for car listings.
- Jul 2024Series B$10.8M
- Jul 2023Series A—
- Aug 2020Seed—
- Mar 2020Grant (prize money)$55.3K
#4
Seed · Stockholm, Stockholm County · founded 2021 · 10 employees$1.9Mraised▾
Developer of a sales communication software designed to send emails at hyper speed and quality. The company's software scientifically validates past performing emails in the industry and topics that provide a shortlist of recommended emails in real-time, it provides pre-filled conversations from past learnings and continuous automatic content improvement via machine learning and automatically checks tones and sentiments, providing clients with fresh content and sentiment check to close more deals.
#5
Series A · Stockholm, Stockholm County · founded 2017 · 82 employees$23.8Mraised▾
Cloud based knowledge management and predictive analytics solutions. It allows users to collaborate and share information, search for information from all market knowledge, and capture insights using multi-lingual search and easy search solutions. It enables users to upload files and documents and provides insights from the documents.
- Sep 2021Series A$14.7M
- Apr 2019Series A$6.3M
- Apr 2018Seed$2.3M
#6
Series A · Stockholm, Stockholm County · founded 2014 · 70 employees$8.3Mraised▾
Provider of AI based user generated content platform. The platform enables users to collect user generated content from multiple social networks, create a customized feed, publish content, and monitor. It offers tools to collect images and videos produced by the customers into the marketing and create an improved shopping experience.
- Mar 2023Series A—
- Feb 2020Series A$8.3M
#7
Seed · Stockholm, Stockholm County · founded 2018 · 10 employees$8.8Mraised▾
AI-powered digital asset management platform for creators. It allows users to store and share references, assets, and ideas for creative work. It enables brands to build a company archive and a shared team library to share the contents. It also allows users to import files from Pinterest, Vimeo, and Youtube. It enables users to search for faces, emotions, locations, actions, light types, and more.
- Oct 2022Seed$7M
- Dec 2020Seed$1.8M
#8
Seed · Malmo, Skane County · founded 2019 · 35 employees$7.2Mraised▾
Provider of a product orchestration engine for managing product data. The engine unifies and activates product information across various channels. It enables users to model datasets, define product templates, and connect data with customer contexts. The engine facilitates real-time data activation for omnichannel experiences.
- Nov 2022Seed$4.7M
- Dec 2020Seed$2.4M
#9
Acquired · Stockholm, Stockholm County · founded 1998 · 66 employees$26.4Mraised▾
Cint provides a SaaS-based product named OpinonHub which is an exchange platform linking buyers, suppliers and resellers of online samples. Provides buy side and sell side APIs to users to connect to the platform. Enterprises can build panels to discover and analyze sample audience preferences to gain insight into the target audience of the brand. Solutions include Access which lets marketing researchers to reach varied demographics and access multiple target groups, run feasibility and get an overview of costs and Engage which is a panel management solution for researchers that allows users to create, build, analyze and monetize audiences. Acquired by Nordic Capital on January 11, 2016.
- Oct 2012Series B$9M
- Sep 2010Series B$13M
- Nov 2007Series A$4.4M
#10
Series A · Stockholm, Stockholm County · founded 2016 · 62 employees$6.5Mraised▾
Media monitoring solution for brands. It helps brands find value among the audience. It uses speech-to-text technology to monitor and analyze the media by covering podcasts, YouTube, radio, and TV channels and delivering insights. The AI analyzes sentiment, topics, and context shares the analysis directly, and exports the data to other tools.
- Nov 2021Series A$6M
- Jun 2019Seed$531.6K
#11
Seed · Stockholm, Stockholm County · founded 2021$1.4Mraised▾
Automated influencer marketing platform that automates campaign activities. It leverages AI that automates the marketing system and optimizes influencer marketing campaigns. The platform assists users in creating influencer campaigns, managing marketing activities, and supporting influencers in collaborations.
- May 2023Seed$244.8K
- Oct 2022Seed$1.1M
#12
Seed · Stockholm, Stockholm County · founded 2018 · 12 employees$3.4Mraised▾
Cloud based marketing intelligence solutions provider. The platform helps businesses in tracking brands or generating insights into market trends, competitors, and others which enable them to optimize the campaign.
- Mar 2022Seed$2.8M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.