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Radar · Sales Force Automation in Amsterdam

Best Sales Force Automation Companies in Amsterdam, Netherlands

The 43 best Sales Force Automation companies in Amsterdam, Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Bird.

43companies tracked
$1Bdisclosed funding
1unicorns
11have raised

Ranked: Best Sales Force Automation companies in Amsterdam

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Bird 🦄
Cloud based CRM software for businesses
$1.0B64 mo agoSeries CRene Feiner
Co-Founder
2011Framer SitesApple iCloud MailGoogle Workspace+20—
2Convious
Platform offering software for personalized marketing
$25M34 mo agoSeries ACamiel Kraan
Founder/CEO
2017HubSpot CMS HubSentryApple iCloud Mail+28—
3Dashmote
AI powered lead scoring and big data solutions for enterprises
$3M10 mo agoSeries ADennis Tan
CEO & Co-Founder
2014Framer SitesReactAmazon Web Services+15—
4I AM POP
Messaging platform for musicians to promote their music
$2M89 mo agoSeries A—2016——
5Voyc AI
AI-based call center quality assurance & agent performance monitoring software
64Global top 25%AI top 26%Talent top 38%Market bottom 47%
All 5 signals ▾
Globaltop 25%
AItop 26%
Talenttop 38%
Marketbottom 47%
Fundingbottom 47%
Global: Serving 60+ countries worldwide · Investors from 1 country beyond Netherlands
AI: Classified as an AI company · Product described with: ai-based, machine learning
rank vs industry peers · Fliar Intelligence Index 64/100
$2M15 mo agoSeedMatthew Westaway
Co-Founder & CEO
2018—1 launch
6LeadBoxer
Platform offering lead generation solutions
$544K128 mo agoSeedCralan Deutsch
Co-Founder
2014Framer SitesReactAmazon Web Services+151 launch
7Online Succes
SaaS based lead generation for B2B sales team
$317K113 mo agoSeed—2014WordPressMySQLPHP+27—
8Entelligo
App for sales representatives of renewable energy solutions
$94K134 mo agoDeadpooledStefano Peruzzi
Founder & CEO
2015——

Top 11 Sales Force Automation companies in Amsterdam

#1
Series A · Amsterdam, North Holland · founded 2014 · 51 employees
$3.3Mraised
▾

AI powered lead scoring and big data solutions for enterprises. It enables users to source, convert, and analyze publicly available data. It offers location based leads to the sales teams. The platform provides a lead scoring system that provides personalized lead lists to optimize the sales. It provides insights into data, sales performance, brands, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 2.6% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Account Executive
Funding rounds
  • Oct 2025Series A$6M
  • Jul 2019Series A$2.8M
  • Sep 2015Seed$16.8K
  • Mar 2015Seed$492.6K
Founders & team
Dennis TanCEO & Co-FounderStefan TanCo-Founder & CFO
Investors
SP Investment Fund, Startupbootcamp, Blossom Street Ventures, Rabobank, Fusion Partners, AMSTERDAM²
Tech stack
WordpressMysqlPhpUbuntuIvory SearchAkismet
#2
Seed · Amsterdam, North Holland · founded 2018 · 20 employees
$2Mraised
▾

Voyc offers an AI-based call center quality assurance & agent performance monitoring software. Offerings include a transcription of call recordings, market research & UX interviews, connected codes & tags for training & evaluation purposes, machine learning models to categorize conversations, context-sensitive sentiment analysis, reporting, and more. Some of its partners include SAP, Google Developers Launchpad, NVIDIA, and more.

Fliar Intelligence Index™ 64how this company ranks against its industry peers
Global
top 25%
AI
top 26%
Talent
top 38%
Market
bottom 47%
Funding
bottom 47%
Global: Serving 60+ countries worldwide · Investors from 1 country beyond Netherlands · Tagged global-market in registry data
AI: Classified as an AI company · Product described with: ai-based, machine learning
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 11k LinkedIn followers — 4.6% of this cohort's audience
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
  • May 2025Seed$2M
  • Mar 2019Seed—
  • Sep 2018Seed—
Founders & team
Matthew WestawayCo-Founder & CEOLethabo MotsoalediCo-Founder & CTO
Investors
Google Developers, SAP.iO, DutchBasecamp, Techstars
#3
Bird 🦄
Series C · Amsterdam, North Holland · founded 2011
$1Braised
▾

Cloud based CRM software for businesses. It provides CRM solutions for marketing, sales, and payment businesses. It offers customer support with ticket management and analytics solutions. The platform integrates email, sms, whatsapp, and social channels into the workflows to engage with the audience. It allows users to design, automate, and optimize the email marketing campaigns. Features include communications API, email analytics, customer journey management, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 71k LinkedIn followers — 28.6% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Apr 2021Conventional Debt$300M
  • Apr 2021Series C$700M
  • Oct 2020Series C$200M
  • Feb 2019Series B$40M
Founders & team
Rene FeinerCo-FounderRobert VisCo-Founder & CEOAdriaan MolCo-Founder
Investors
Eurazeo, Tiger Global Management, BlackRock, Owl Rock, Spark Capital, Glynn Capital
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailCloudflareCore-Js
#4
Series A · Amsterdam, North Holland · founded 2017 · 80 employees
$25.2Mraised
▾

Platform offering software for personalized marketing. The platform enables members to attract and engage the potential visitors by using the right communication tools. It allows businesses to connect and communicate with the customers through different channels such as email, mobile, social media, etc. The company algorithms leverage AI to automate customer pricing based on external factors to improve conversion rates, increase margins and eliminate the need for third party sellers, enabling businesses to maintain control of their brand and gain greater customer insight. Also provides email marketing features for personalized email campaigns. Its major clients are Snowworld, Plopsa, Tours and tickets, and Klimbos.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 2.9% of this cohort's audience
Activity: 1 partnerships (incl. Brindle Distillery) announced in 12 mo
Funding rounds
  • Oct 2023Series A$9M
  • Dec 2021Series A$12M
  • Jul 2018Series A$4.2M
Founders & team
Camiel KraanFounder/CEO
Investors
Begin Capital, Market One Capital, MillionMonkeys, FJ Labs, Capital Mills, Wille Finance
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAosApple Icloud MailCloudflare
#5
Series A · Amsterdam, North Holland · founded 2016 · 26 employees
$2.2Mraised
▾

I AM POP is a messaging platform for musicians to promote their music. It allows users to create a user profile and connect their profile with Facebook Messenger to share the URLs and links of their music to their fans, friends, and followers through social media platforms.

Funding rounds
  • Mar 2019Series A$2.2M
#6
Seed · Amsterdam, North Holland · founded 2014 · 7 employees
$544Kraised
▾

Platform offering lead generation solutions for sales teams. It provides sales enablement solutions that allow users to identify leads and customers to increase sales. Its features include lead identification, qualification, and management, website visitor management, lead scoring, email marketing campaigns management, account based marketing, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 338 LinkedIn followers
Activity: 1 product launches · 1 awards announced in 12 mo
Funding rounds
  • Dec 2015Seed$544K
Founders & team
Cralan DeutschCo-FounderWart FransenCo-Founder
Investors
The Hatch Firm, Rockstart
Tech stack
Amazon Web ServicesFramer SitesGoogle AnalyticsGoogle Font ApiGoogle Tag ManagerGoogle Workspace
#7
Seed · Amsterdam, North Holland · founded 2014 · 4 employees
$316.7Kraised
▾

SaaS based lead generation for B2B sales team. The platform offers a website visitor-tracking-based lead generation solution for sales teams. The platform tracks website visitors to identify companies and people that visit websites and uses its partnership with business information solutions.

Funding rounds
  • Mar 2017Angel$316.7K
Tech stack
Apache Http ServerBootstrapCore-JsFacebook PixelFont AwesomeGoogle Analytics
#8
Deadpooled · Amsterdam, North Holland · founded 2015
$94.2Kraised
▾

Entelligo is a B2B SaaS product for the sales representatives in renewable energy industry. Their customers are manufacturers, installer companies and sellers of renewable energy solutions like photovoltaics, energy storage, LEDs, solar thermal, heat pumps and boilers. It offers a mobile app and an integrated cloud solution that asks few questions to customer, the energy and the heating bill, the habits and how many people in the house to increase the conversion rate. Entelligo reduces the sale cycle, increasing conversions and efficiency. It has been selected as finalist for the IIR Smart Energy Innovation Awards 2015 in the category Best Start-up.

Funding rounds
  • 2015Seed$94.2K
Founders & team
Stefano PeruzziFounder & CEO
Investors
Rockstart
#9
Seed · Amsterdam, North Holland · founded 2023
—raised
▾

AI-powered automation software for personalized engagement. It is software for personalized B2B outreach via LinkedIn and email. It leverages intelligent algorithms to deliver personalized experiences, predict customer behavior, and drive higher conversions. It is used to schedule, track, and send emails or LinkedIn messages.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 789 LinkedIn followers
Funding rounds
  • Jun 2023Seed—
Founders & team
Jimi BuserCo-FounderYoup OvertoomCo-Founder
Investors
asif
#10
Seed · Amsterdam, North Holland · founded 2004 · 1400 employees
—raised
▾

Platform offering customer relationship management solutions. The platform provides catalog management, CPQ management, order management, billing management, contact management, workforce management, and sales forecasting and analytics solutions to its users. Its AI based solutions provide automation and operational efficiencies, brand reputation monitoring, customer feedback evaluation, influencer analysis, and campaign tracking features.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 134k LinkedIn followers — 54.3% of this cohort's audience · 134 engagements/post (11.5× cohort median)
Activity: 1 awards announced in 12 mo
Funding rounds
  • Oct 2021Seed—
Founders & team
Aslan DoganCEO
Investors
Quebecor
Tech stack
Amazon SesAmazon Web ServicesApple Icloud MailBootstrapCart FunctionalityCloudflare
#11
Funding Raised · Amsterdam, North Holland · founded 2017 · 16 employees
—raised
▾

Scitodate is a predictive lead generation solution. The AI-based solution helps to generate lead and provides tool for mapping out application areas for research equipment, tracking the research work of scientists, and to gain marketing insights.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 1 partnerships (incl. TESCAN) announced in 12 mo
Funding rounds
  • Dec 2018Grant (prize money)—
Founders & team
Jon EzeizaCo-Founder & CTOMehdi FarzanehpourCo-Founder & CEO
Investors
NWO, Rockstart, Glass Frog Ventures
Tech stack
WebflowTypeformLinkedin Insight TagLinkedin AdsJqueryGoogle Tag Manager

Funding & investor landscape

$1Btotal disclosed funding
8companies funded
18disclosed rounds
0rounds last 90 days
Most active investors
Rockstart3 rounds
Startupbootcamp2 rounds
AMSTERDAM²1 rounds
API-First Index1 rounds
Accel1 rounds
Atomico1 rounds
Begin Capital1 rounds
BlackRock1 rounds
Blossom Street Ventures1 rounds
Bonnier Capital1 rounds

Notable founders

Dennis Tan
CEO & Co-Founder · Dashmote
Stefan Tan
Co-Founder & CFO · Dashmote
Matthew Westaway
Co-Founder & CEO · Voyc AI
Lethabo Motsoaledi
Co-Founder & CTO · Voyc AI
Rene Feiner
Co-Founder · Bird
Robert Vis
Co-Founder & CEO · Bird
Camiel Kraan
Founder/CEO · Convious
Cralan Deutsch
Co-Founder · LeadBoxer
Wart Fransen
Co-Founder · LeadBoxer
Stefano Peruzzi
Founder & CEO · Entelligo
Jimi Buser
Co-Founder · Re:Shark
Youp Overtoom
Co-Founder · Re:Shark
Prism market signals · Netherlands · country-scoped Prism corpus, 134,518 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth flat

Common questions

How many Sales Force Automation companies are there in Amsterdam, Netherlands?
Radar tracks 43 indexable Sales Force Automation companies headquartered in Amsterdam, Netherlands that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Amsterdam, Netherlands?
The Sales Force Automation companies in Amsterdam, Netherlands on this list have raised a combined $1B in disclosed equity funding across 8 funded companies.
Which is the highest-funded Sales Force Automation company in Amsterdam, Netherlands?
Bird is the highest-funded Sales Force Automation company in Amsterdam, Netherlands, with $1B in disclosed equity funding.
How many Sales Force Automation companies in Amsterdam, Netherlands are funded?
8 of the 43 Sales Force Automation companies in Amsterdam, Netherlands on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Amsterdam, Netherlands?
1 Sales Force Automation company in Amsterdam, Netherlands on this list is valued at $1B or more.
Who are the top investors in Amsterdam, Netherlands Sales Force Automation companies?
The most active investors in Amsterdam, Netherlands Sales Force Automation companies on this list include Rockstart, Startupbootcamp, AMSTERDAM², API-First Index, Accel.
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