Best Sales Force Automation Companies in Finland
The 53 best Sales Force Automation companies in Finland in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Leadoo.
Finland's Sales Force Automation scene is smaller than the hype would suggest, but the 53 companies we're tracking here, ranked by disclosed equity funding and recent funding momentum, tell a story worth paying attention to. Total disclosed funding sits at $44M across the cohort, with Mash leading at $6M, followed by Serviceform and Zero at $3M each. No unicorns yet, but the capital is concentrating fast in a handful of bets.
The global SFA market was valued at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, according to ResearchAndMarkets.com, so Finnish founders are building into a real tailwind. The Forrester SFA Wave this spring flagged a new era in the technology, and you can feel that pressure in how Finnish startups are positioning. And if you want the operational case for why teams are moving, the productivity math on SFA adoption is hard to argue with. Superhero Capital and Lifeline Ventures are among the most active backers here, which signals the local investor community sees the category as more than noise.
- Persistence Market Research
Ranked: Best Sales Force Automation companies in Finland
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Leadoo Provider of a chatbot-based lead generation platform | $9M | 65 mo ago | Acquired | Mikael Costa Co-Founder | 2018 | WordPress Block EditorElementorWordPress+43 | 1 partnership |
| 2 | LeadDesk Platform offering outbound calling software solution | $6M | 136 mo ago | Public | Olli Nokso-Koivisto CEO | 2010 | WordPressMySQLPHP+35 | — |
| 3 | Mash Online purchase financing platform | $6M | 49 mo ago | Seed | — | 2021 | WebflowGSAPHubSpot+18 | — |
| 4 | giosg Digital solution to enhance the online experience | $5M | 97 mo ago | Series A | Ville Rissanen Founder & CEO | 2011 | HubSpot CMS HubAmazon Web ServicesGoogle Ads+23 | 1 launch |
| 5 | Leadfeeder Online Lead Generation tool for B2B | $4M | 87 mo ago | Series A | Herkko Kiljunen Co-Founder | 2012 | ContentfulTailwind CSSAstro+18 | 3 launchs |
| 6 | Zero AI powered CRM software for enterprises | $3M | 19 mo ago | Seed | Santtu Koivumaki Co-Founder | 2024 | Framer SitesReactPriority Hints+5 | — |
| 7 | Serviceform Provider of AI agent solutions for lead qualification and customer support | $3M | 20 mo ago | Series A | — | 2017 | SanityTurbopackFirebase+28 | — |
| 8 | Videobot Lead generation platform for businesses | $2M | 16 mo ago | Seed | Anssi Kiviranta Co-Founder | 2022 | WordPressMySQLPHP+25 | — |
| 9 | Realm Provider of search engine and knowledge sharing for workplaces | $2M | 3 mo ago | Seed | Mikko Mantyla Co-Founder & CEO | 2023 | WebflowVimeoGSAP+18 | — |
| 10 | Homie The platform helps unlock warm sales paths | $1M | 6 mo ago | Seed | Markku Vuorinen Co-Founder & CEO | 2024 | — | — |
| 11 | Epicbrief AI based platform offering sales enablement solutions | $1M | 38 mo ago | Seed | Miro Putkonen CEO & Co-Founder | 2022 | — | — |
| 12 | Blucup Field images and data collection tool | $500K | 130 mo ago | Deadpooled | Henri Vainio-Hynnilä Co-Founder | 2013 | — | — |
| 13 | Morelex Marketing solutions to pharmacies | $389K | 163 mo ago | Seed | Tommi Mustonen Chairman & CEO | 2011 | — | — |
| 14 | Wudpecker Company Provider of product intelligence platform combining analytics and customer feedback. | $349K | 32 mo ago | Seed | Aashish Sah Co-Founder | 2022 | WebflowAmazon ALBAmazon Web Services+24 | — |
| 15 | Maplet Platform offering field sales software to enterprises | $169K | 122 mo ago | Seed | Tommi Pisto CEO | 2012 | — | — |
Top 12 Sales Force Automation companies in Finland
#1
Seed · Helsinki, Uusimaa · founded 2023$1.8Mraised▾
Provider of search engine and knowledge sharing for workplaces. It helps organizations teams to leverage their collective knowledge and provides a command line for work with various teams. It offers automated way to follow up on anything with actionable notes across apps.
- Apr 2026Seed$4.5M
- Jun 2024Seed$1.8M
#2
Seed · Helsinki, Uusimaa · founded 2024$1.2Mraised▾
The platform helps unlock warm sales paths. The company identifies relevant connections within a customer's network—employees, customers, partners, and advocates—to generate warm leads. This approach facilitates collaboration in closing deals and provides a system for rewarding those who contribute referrals. The platform offers a way to track introductions and manage the word-of-mouth marketing pipeline, all without relying on traditional referral links.
- Jan 2026Seed$1.2M
#3
Seed · Turku, Varsinais-suomi · founded 2022$2.2Mraised▾
Lead generation platform for businesses. It provides businesses with personalized video funnels that engage audiences with human interaction, capture leads, enhance customer satisfaction, and increase conversion rate. It also provides an engaging and personalized experience for website visitors including increased engagement, improved customer experience, and increased conversion.
- Feb 2025Seed$2.9M
- Jul 2023Seed$2.2M
#4
Series A · Helsinki, Uusimaa · founded 2017 · 72 employees$2.6Mraised▾
Provider of AI agent solutions for lead qualification and customer support. The company offers tools for automating conversations, booking meetings, and engaging with customers through various channels. It builds custom AI agents with tailored logic and integrations. The platform connects to websites, customer relationship management systems, and calendar tools.
- Nov 2024Series A$2.6M
- Feb 2022Series A$2.3M
- Nov 2018Seed$350K
#5
Seed · Helsinki, Uusimaa · founded 2024$2.7Mraised▾
AI powered CRM software for enterprises. It offers CRM and sales automation tool to streamline the business operations. Its AI optimizes customer interactions and sales processes in real time.
- Dec 2024Seed$2.7M
#6
Seed · Helsinki, Uusimaa · founded 2021 · 10 employees$6Mraised▾
Mash is an online purchase financing platform. Users can choose Mash from a payment terminal in the physical and online stores and get an invoice and a 14-day interest-free payment period. They can make Mash purchases worth 10–3,000 Euros in partner stores. In online shopping, users can make purchases up to 10,000 Euros.
- Jun 2022Seed$6M
#7
Acquired · Helsinki, Uusimaa · founded 2018 · 91 employees$9.4Mraised▾
Leadoo is a chatbot-based lead generation platform. It helps companies to convert leads from website visitors and allows to build websites with conversational marketing tools like chatbots, inpagebots, modalbot, and video bot. It allows to collect audience data and automatically publishes all events to Google Analytics account. It also generates recruitment bot to hire passive job seekers. Monetizes through subscription-based pricing plans.
- Jan 2021Series A$6.1M
- Sep 2019Seed$3.3M
#8
Seed · Helsinki, Uusimaa · founded 2022$1.1Mraised▾
AI based platform offering sales enablement solutions. It provides content management and demo tools with the other functionality of helping sales representatives with AI and ML at the stage of the sales cycle. The platform generates sales call summaries, which allow salespeople to review and analyze data.
- Apr 2023Seed$1.1M
#9
Public · Helsinki, Uusimaa · founded 2010 · 199 employees$6.2Mraised▾
LeadDesk is a web based sales automation solution for calling activities for sales, service, research, and appointment setting. Major services include LeadDesk software for agents and admins, LeadDesk contacts for integrated lists, and LeadDesk channel for advanced multisite monitoring and reporting. It provides mobile software applications. It offers a subscription based pricing policy. Its major clients are Amnesty International, Viasat, Intrum Justitia, and Manpower Group.
- Feb 2015Series A$6.2M
#10
Series A · Helsinki, Uusimaa · founded 2011 · 81 employees$5.2Mraised▾
Digital solution to enhance the online experience. It provides tools for e commerce, social shopping, and online communication. With cloud based applications, companies can create websites and optimize their digital strategy. And social solutions offer consumers new ways to shop and communicate online. It caters to companies in multiple industries such as real estate, banking, insurance, and e commerce.
- May 2018Series A$5.2M
- May 2015Seed—
#11
Series A · Helsinki, Uusimaa · founded 2012 · 140 employees$4.1Mraised▾
LeadFeeder offers a lead generation tool for website owners. Allows users to connect the tool with their site analytics engine and fetches data on website visitors including their company data. The data can be integrated into CRM systems through an API. Features include customizable email notifications, custom tags for leads with time/quality based sorting, CSV sorting and lead assignment across team members. It offers a subscription-based pricing model.
- Apr 2019Series A$3.5M
- Feb 2016Seed$599.5K
#12
Seed · Tampere, Pirkanmaa · founded 2022 · 5 employees$349.2Kraised▾
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- Oct 2023Seed$349.2K
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