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Radar · Sales Force Automation in Israel

Best Sales Force Automation Companies in Israel

The 126 best Sales Force Automation companies in Israel in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Gong.

126companies tracked
$1.4Bdisclosed funding
2unicorns
32have raised

Israel's Sales Force Automation sector is worth tracking right now, and this page ranks the best companies building in that space, ordered by disclosed equity funding and recent momentum. Across 126 tracked companies, total disclosed funding sits at $1.4B, with two unicorns already minted and DealHub leading the pack at $90M raised.

The global SFA market was valued at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027, a CAGR of 8.9%, so the Israeli cohort is building into real tailwinds. Winn.AI ($17M) and Second Nature ($16M) round out the top tier, with a cluster of earlier-stage bets like Aligned and Alta absorbing capital from names like Battery Ventures and OurCrowd. What's pulling investment right now? The Forrester SFA Wave this quarter signals a genuine platform shift, with AI-native tools displacing legacy workflow layers, and Israeli founders are positioned squarely in that transition. I'd also point you toward how AI is reshaping sales productivity as useful context for why the deal velocity in this cohort makes sense heading into H2.

Sources & further reading
  • ResearchAndMarkets.com
  • Persistence Market Research

Ranked: Best Sales Force Automation companies in Israel

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackMarket signals (1y)Patents & IP focusRecent signals
1Gong 🦄
Platform offering revenue intelligence solutions
$584M60 mo ago1,511Amit Bendov
CEO and Co-Founder
WordPressSentryAtlassian Statuspage+4518 signals ▼22%
New product · Leadership · Announcements
70 patents
Patents concentrated in computing, sensing & instrumentation
2 launchs · 1 partnership · 2 awards
2CHEQ 🦄
Provider of go-to-market security, compliance, and fraud prevention solutions
$183M51 mo ago268Asaf Botovsky
Co-Founder & CTO
WordPressApple iCloud MailGoogle Workspace+38——1 launch
3Explorium
Provider of data scientist platform for developing ML models
$127M61 mo ago12Or Tamir
Co-Founder & COO
WordPressMySQLPHP+31——1 partnership
4Optimove
Predictive customer engagement platform for businesses
$95M56 mo ago450Shachar Cohen
Co-Founder
TurbopackApple iCloud MailMicrosoft 365+3014 signals ▲1300%
New product · M&A
—1 launch · 1 partnership · 1 award
5DealHub
Customer relationship management solutions for SMBs
$90M5 mo ago259Eyal Elbahary
Co-Founder & CEO
WordPressSentryMySQL+38———
6TechSee
AI virtual agent for customer experience
$54M67 mo ago5Gabby Sarusi
Co-Founder
WordPressMySQLPHP+233 signals ▲50%
Leadership
—2 job openings · 1 award
7Metadata
AI based platform campaign execution software for B2B companies
$52M51 mo ago182Gil Allouche
Co-Founder & CEO
WordPressSentryApple iCloud Mail+46———
8LeadCoin
Platform offering a decentralized lead sharing network
$50M99 mo ago—Shmulik Grizim
Founder
————
9Winn.AI
Platform offering AI based virtual assistant solutions for salespeople
$17M4 mo ago37—WordPressApple iCloud MailGoogle Workspace+35———
10Second Nature
Provider of online sales coaching software
67AI top 20%Growth top 35%Talent top 38%Moat top 39%
All 9 signals ▾
AItop 20%
Growthtop 35%
Talenttop 38%
Moattop 39%
Fundingtop 40%
Techtop 42%
Newsbottom 45%
Globalbottom 45%
Marketbottom 44%
AI: Classified as an AI company
Growth: Fresh capital in last 24 mo
rank vs industry peers · Fliar Intelligence Index 67/100
$16M8 mo ago48Alon Shalita
Co-Founder
WordPressApple iCloud MailMicrosoft 365+37———
11Pursway
Marketing analytics platform for targeting audience
$13M152 mo ago15———7 patents
Financial transaction data mining and analytics for business intelligence
—
12Tuvis
Platform offering WhatsApp integrations for CRM
$11M46 mo ago32—WordPressMySQLPHP+27———
13Colabo
Outbound sales platform for SDRs
$10M132 mo ago27—————
14Ctrl
Developer of a platform that transforms CRM into a sales playbook
$9M37 mo ago16Omri Sagzan
Co-Founder & CEO
WebflowAmazon Web Servicescore-js+17———
15Alta
AI based revenue intelligence platform for businesses
$7M15 mo ago—Mor Shabtai
Co-Founder
WebflowApple iCloud MailGoogle Workspace+31——2 job openings · 2 launchs
16Aligned
Cloud based sales enablement tools and customer success management solutions for enterprises
$6M16 mo ago20—WordPressMySQLPHP+163 signals ▼25%
M&A · Capital raise · Leadership
——
17Exceed
Provider of a chatbot platform for customer support and sales
$6M66 mo ago13—SentryReactAmazon Web Services+7—4 patents
Automated machine‑learning data classification and training‑data extraction systems.
—
18SalesPredict
B2B predictive lead scoring platform
$5M145 mo ago32———2 patents
AI-driven sales forecasting and predictive analytics for retail and B2B markets
—
19Bonobo.ai
Platform offering Marketing automation and behavioral insights for chatbots
$4M91 mo ago20Ohad Hen
Co-Founder & Vp R&D
————
20Inflowz
AI technology for sales process optimzation
$4M97 mo ago4—————
21Implisit
Predictive Sales platform
$3M148 mo ago15—————
22Marketeam.ai
AI-powered marketing platform that offers autonomous AI marketing agents for expert strategy and operational…
$3M16 mo ago—Shalom Manova
Co-Founder
WixSentryBootstrap+18———
23Unomy
Sales & marketing platform
$2M120 mo ago20—————
24Applango
Tool for monitoring usage of SaaS products.
$1M155 mo ago6Daniel Sarfati
Founder & CEO
————
25Boards
Application based platform offering sales enablement solutions
$1M74 mo ago30Ori Magen
Co-Founder
WixSentryZoho+21———
26ONDiGO
Mobile CRM to build a customer database from interactions on mobile
$520K110 mo ago7—————
27Qanta
Conversational AI for personalized mortgage assistance
$250K103 mo ago4Nir Solomon
Co-Founder & CEO
————

Top 12 Sales Force Automation companies in Israel

#1
Series D · Tel Aviv, Tel Aviv · founded 2014 · 259 employees
$90Mraised
▾

Customer relationship management solutions for SMBs. It provides predictive sales playbooks, content management, sharing, and generation, CPQ, contract management, approval workflows, e-signature, buyer engagement tracking and insights, and customer data collection tools. It enables users to create leads, generate content, generate documents such as product configuration, quotes, and proposals. Also, it provides contract management, workflow management, and e-signature storage solutions.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 33k LinkedIn followers — 5.9% of this cohort's audience
Funding rounds
  • Jan 2026Series D$100M
  • Jun 2022Series C$60M
  • Jun 2021Series B$20M
  • Oct 2014Seed$1.5M
Founders & team
Eyal ElbaharyCo-Founder & CEOEyal OrgilChief Revenue Officer and Co-founder
Investors
JVP, Israel Growth Partners, Cornerstone Venture Partners, Alpha Wave Global, Riverwood Capital
Tech stack
Amazon S3Amazon Web ServicesAngularAxiosAzure Edge NetworkBootstrap
#2
Series A · Tel Aviv, Tel Aviv · founded 2021 · 37 employees
$17Mraised
▾

Platform offering AI based virtual assistant solutions for salespeople. The platform enables salespeople to take meeting notes and update CRM during virtual sales meetings with customers. It provides a playbook tracking feature and tracks salespeople conversations in real time to let them know the points discussed and to be discussed. It understands and captures prospects answers automatically and lets salespeople import them all to Salesforce or HubSpot.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 22k LinkedIn followers — 3.9% of this cohort's audience
Funding rounds
  • Feb 2026Series A$18M
  • Sep 2022Seed$17M
Investors
Insight Partners, S Capital VC, Mangusta Capital, Moneta, Highsage, Alumni Ventures
Tech stack
Amazon S3Amazon Web ServicesAosApple Icloud MailBootstrapBootstrap Icons
#3
Series B · Tel Aviv, Tel Aviv · founded 2019 · 48 employees
$15.5Mraised
▾

Provider of online sales coaching software. The platform provides virtual practice partners that use conversational AI to hold voice interactions with salespeople, evaluate them and improvise accordingly. It also has training and practice space for learning candidates.

Fliar Intelligence Index™ 67how this company ranks against its industry peers
AI
top 20%
Growth
top 35%
Talent
top 38%
Moat
top 39%
Funding
top 40%
Tech
top 42%
AI: Classified as an AI company
Growth: Fresh capital in last 24 mo
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 7k LinkedIn followers
Funding rounds
  • Oct 2025Series B$22M
  • Jan 2022Series A$12.5M
Founders & team
Alon ShalitaCo-FounderAriel HitronCo-Founder and CEO
Investors
StageOne Ventures, Cardumen Capital, Zoom, Signals Venture Capital, Sienna Venture Capital, Bright Pixel Capital
Tech stack
Apple Icloud MailAzureBootstrapCalendlyCloudflareCloudflare Bot Management
#4
Seed · Tel Aviv, Tel Aviv · founded 2023
$7Mraised
▾

AI based revenue intelligence platform for businesses. It uses artificial intelligence to provide businesses with advanced analytics, predictive insights, and data-driven strategies to enhance revenue generation. The platform offers a suite of tools to help companies optimize sales performance, drive revenue growth, and improve customer relationships. It provides businesses with an understanding of sales performance and revenue generation.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers
Hiring: 2 hiring posts in 12 mo (public) · momentum +2 · hiring: Customer Success Manager (GTM Strategist), Account Executive
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Mar 2025Seed$7M
  • 2023Seed—
Founders & team
Mor ShabtaiCo-FounderTom HoffenCo-FounderStav NeumarkCo-Founder & CEO
Investors
Entree Capital, Target Global, Verissimo Ventures
Tech stack
Amazon S3Amazon Web ServicesApple Icloud MailBunnyCloudflareCloudflare Bot Management
#5
Series A · Tel Aviv, Tel Aviv · founded 2021 · 20 employees
$5.8Mraised
▾

Cloud-based sales enablement tools and customer success management solutions for enterprises. The platform provides a digital sales room for sales representatives to interact with buyers and close deals by getting insights into buyer interactions and assigning tasks to buyers. It provides a customer onboarding portal for onboarding customers through walkthroughs, tooltips, tutorials, and virtual product tours. Features include revenue intelligence, integrations, customer success hub, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 47k LinkedIn followers — 8.3% of this cohort's audience
Funding rounds
  • Jan 2025Series A$8M
  • May 2023Seed$5.8M
  • 2021Seed—
Investors
Hetz Ventures, NFX, Trigo, JAL Ventures, Verissimo Ventures
#6
Seed · Tel Aviv, Tel Aviv · founded 2021
$3Mraised
▾

AI-powered marketing platform that offers autonomous AI marketing agents for optimizing strategy and operational support. It offers an autonomous AI virtual marketing team for managing marketing activities. It offers solutions to manage brand presence and ROI across various channels like social media, SEO, and ad campaigns. It also includes AI tools for data analysis, media buying, content generation, personalization, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers
Funding rounds
  • Jan 2025Seed$3M
Founders & team
Shalom ManovaCo-FounderNaama TwitoCo-Founder & CEOSahar MillisCo-Founder
Investors
Ocean Azul Partners
Tech stack
Amazon Web ServicesBootstrapCalendlyCloudflareCloudflare Bot ManagementGoogle Analytics
#7
Gong 🦄
Series E · Israel · founded 2016 · 1511 employees
$584Mraised
▾

Platform offering revenue intelligence solutions. It is a call monitoring and analytics software for inside sales teams. It offers a performance tracking platform for call center employees. It is a portal where calls, web meetings, and emails can be seen at glance and provide a timeline view for the user. It also offers marketing intelligence that helps businesses to come up with relevant marketing strategies.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 339k LinkedIn followers — 60.3% of this cohort's audience
Activity: 2 product launches · 1 partnerships · 2 awards (incl. Microsoft) announced in 12 mo
Funding rounds
  • May 2021Series E$250M
  • Aug 2020Series D$200M
  • Dec 2019Series C$65M
  • Feb 2019Series B$40M
Founders & team
Amit BendovCEO and Co-FounderEilon ReshefCo-Founder and Chief Product OfficerSandi KochharChief of Staff to CEO & EVP of Operations
Investors
Franklin Templeton Investments, Coatue, Sequoia Capital, Thrive Capital, Tiger Global Management, Salesforce Ventures
Tech stack
6SenseAlgoliaAmazon AlbAmazon S3Amazon Web ServicesAmplitude
#8
CHEQ 🦄
Series C · Tel Aviv, Tel Aviv · founded 2016 · 268 employees
$183Mraised
▾

Provider of go-to-market security, compliance, and fraud prevention solutions. It offers tools to protect paid marketing investments and safeguard web forms. The company’s products uncover invalid traffic and help control third-party data and tags. It also provides solutions to ensure data privacy, compliance, and prevent malicious attacks.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 34k LinkedIn followers — 6.0% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Feb 2022Series C$150M
  • Nov 2019Series B$16M
  • Jun 2018Series A$5M
Founders & team
Asaf BotovskyCo-Founder & CTOOmri TamirCo-FounderEhud LevyCo-Founder & Chairman
Investors
Tiger Global Management, Battery Ventures, Hanaco Ventures, Phoenix Insurance Group, Key1 Capital, MizMaa
Tech stack
All In One SeoAosApple Icloud MailBootstrapCdnjsClickcease
#9
Series C · Tel Aviv, Tel Aviv · founded 2017 · 12 employees
$127Mraised
▾

Explorium has developed a platform for data scientists to develop machine learning models by combining their proprietary data with external sources. The platform enables to unlock data sources and silos across organizational functions, integrating them together into the optimal dataset for the predictive applications. Additionally, it allows the data scientist to investigate, explain and customize the predictive model prior to deploying it in their business.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 2.5% of this cohort's audience
Activity: 3 partnerships (incl. lemlist) announced in 12 mo
Funding rounds
  • May 2021Series C$75M
  • Jul 2020Series B$31M
  • Sep 2019Series A$15.5M
  • Sep 2018Seed$3.6M
Founders & team
Or TamirCo-Founder & COOMaor ShlomoCo-Founder & CEOOmer HarCo-Founder & CEO
Investors
Insight Partners, Vintage Investment Partners, Fort Ross Ventures, Zeev Ventures, F2 Capital, 01 Advisors
Tech stack
Amazon S3Amazon SesAmazon Web ServicesAuth0CdnjsCloudflare
#10
Series B · Ramat Gan, Tel Aviv District · founded 2015 · 182 employees
$52Mraised
▾

AI based platform campaign execution software for B2B companies. It automates demand generation by analyzing leads, generating buyer criteria, producing look alike audience, and running targeted advertising. It connects to Salesforce to import existing leads and appends additional 3rd party data to enrich the leads. It prepares comprehensive buyer profiles and also identifies similar prospects for targeting. Some of the clients include Cisco, Comcast, UBM, and more.

Funding rounds
  • Mar 2022Series B$40M
  • Sep 2020Series A$6.5M
  • Apr 2020Seed$2.1M
  • Sep 2017Seed$1.4M
Founders & team
Gil AlloucheCo-Founder & CEO
Investors
Resolute Ventures, Greycroft, York IE, Stormbreaker, Acorns, Emery Capital
Tech stack
Amazon S3Amazon SesAmazon Web ServicesApple Icloud MailBootstrapChili Piper
#11
Series B · Tel Aviv, Tel Aviv · founded 2009 · 450 employees
$95Mraised
▾

Predictive customer engagement platform for businesses. It provides a customer retention automation platform powered by predictive micro-segmentation technology. The software personalizes every campaign, to maximize revenue and customer lifetime value. The software’s self-learning recommendation engine automatically identifies the sub-personas for which campaigns were most effective. It provides solutions to retail, gaming, financial services industries. The clients include Staples, DOLLAR SHAVE CLUB, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 33k LinkedIn followers — 5.8% of this cohort's audience
Activity: 1 product launches · 1 partnerships · 1 awards (incl. Optimove x The Mill Adventure) announced in 12 mo
Funding rounds
  • Sep 2021Series B$75M
  • Sep 2016Series A$20M
Founders & team
Shachar CohenCo-FounderPini YakuelCo-Founder & CEO
Investors
Israel Growth Partners, Summit Partners, Plug and Play APAC, F2 Capital, Star Farm Ventures, ASK Pravi
Tech stack
Apple Icloud MailAtlassian StatuspageCloudflareCloudflare Bot ManagementCloudinaryCookiebot
#12
Series C · Tel Aviv, Tel Aviv · founded 2015 · 5 employees
$53.5Mraised
▾

AI virtual agent for customer experience. Its AI-powered platform enables enterprises to provide visual self-service and agent support, supporting first-call resolution, and call handling times. Features include AI virtual agent to understand, and guide customers through visual assistance, AI agent assistant to guide agents with visuals, voice, and text, and take actions to complete tasks, and visual platform for agents tools that allow human agents to collect data before calls, turn calls into videos, and capture data to create AI models.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers
Hiring: 2 hiring posts in 12 mo (public) · momentum +2 · hiring: Product Manager, Principal Domain Expert – AI Home Support & Connectivity
Activity: 1 awards announced in 12 mo
Funding rounds
  • Oct 2020Series C$30M
  • Dec 2018Series B$16M
  • Oct 2018Series A—
  • Jun 2017Series A$7.5M
Founders & team
Gabby SarusiCo-FounderEitan CohenCo-Founder & CEOAmir YoffeCo-Founder & COO
Investors
Planven Investments, innogy.ventures, Comdata Group, OurCrowd, Scale Venture Partners, Salesforce Ventures
Tech stack
AstraCloudflareCloudflare Bot ManagementElementorGodaddyGoogle Font Api

Funding & investor landscape

$1.4Btotal disclosed funding
28companies funded
62disclosed rounds
0rounds last 90 days
Most active investors
Sarona Ventures5 rounds
Techstars4 rounds
8200 EISP3 rounds
Battery Ventures3 rounds
OurCrowd3 rounds
SigmaLabs3 rounds
Verissimo Ventures3 rounds
500 Global2 rounds
Altair Capital2 rounds
Cornerstone Venture Partners2 rounds

Notable founders

Eyal Elbahary
Co-Founder & CEO · DealHub
Eyal Orgil
Chief Revenue Officer and Co-founder · DealHub
Alon Shalita
Co-Founder · Second Nature
Ariel Hitron
Co-Founder and CEO · Second Nature
Mor Shabtai
Co-Founder · Alta
Tom Hoffen
Co-Founder · Alta
Shalom Manova
Co-Founder · Marketeam.ai
Naama Twito
Co-Founder & CEO · Marketeam.ai
Amit Bendov
CEO and Co-Founder · Gong
Eilon Reshef
Co-Founder and Chief Product Officer · Gong
Asaf Botovsky
Co-Founder & CTO · CHEQ
Omri Tamir
Co-Founder · CHEQ
Prism market signals · Israel · country-scoped Prism corpus, 1,207,578 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in Israel?
Radar tracks 126 indexable Sales Force Automation companies headquartered in Israel that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Israel?
The Sales Force Automation companies in Israel on this list have raised a combined $1.4B in disclosed equity funding across 28 funded companies.
Which is the highest-funded Sales Force Automation company in Israel?
Gong is the highest-funded Sales Force Automation company in Israel, with $584M in disclosed equity funding.
How many Sales Force Automation companies in Israel are funded?
28 of the 126 Sales Force Automation companies in Israel on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Israel?
2 Sales Force Automation companies in Israel on this list are valued at $1B or more.
Who are the top investors in Israel Sales Force Automation companies?
The most active investors in Israel Sales Force Automation companies on this list include Sarona Ventures, Techstars, 8200 EISP, Battery Ventures, OurCrowd.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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