Best Sales Force Automation Companies in Japan
The 56 best Sales Force Automation companies in Japan in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Sansan.
Ranking the best Sales Force Automation companies in Japan by disclosed equity funding and recent momentum, this directory tracks 56 companies sitting on $190M in total disclosed capital, zero unicorns, and a market that's clearly still in its build phase. RevComm leads the pack at $17M raised, with Infobox and Upbond well behind at $4M each. The global SFA market was pegged at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, which tells you the runway is real even if Japan's local funding totals look modest against that backdrop.
So what's actually moving the needle right now? The Forrester SFA Wave published this spring signals a platform reset, with AI-native features reshuffling which vendors matter. And as productivity gains from SFA adoption become easier to quantify, enterprise buyers in Japan are getting less patient with point solutions. I'd watch the investor mix here closely: Salesforce Ventures and Mitsubishi UFJ Capital backing the same regional cohort is a signal that both strategic and institutional money sees consolidation coming. The companies that close their next round in the next two quarters will likely define this market's shape.
- ResearchAndMarkets.com
Ranked: Best Sales Force Automation companies in Japan
| # | Company | Disclosed funding | Last round | Stage | Founder | Employees | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Alliance Cloud Developer of an online acquisition support platform designed to make sales activities more efficient and… | — | — | Private | — | 25 | — | — | — |
| 2 | baseconnect japan Baseconnect is a knowledge engine that connects data from all over the world. | — | — | Private | — | 43 | — | — | — |
| 3 | bellFace Developer of a business negotiation system designed to support remote sales of companies. | — | — | Private | — | 122 | — | 19 patents Patents concentrated in computing, sensing & instrumentation | 3 job openings · 1 launch |
| 4 | Betrend CRM, mobile marketing, and loyalty solutions for restaurants | — | — | Public | — | 49 | STUDIOFirebaseNode.js+20 | — | — |
| 5 | BlueTec Cloud based CRM software for enterprises | — | — | Unfunded | Akira Iioka CEO | — | WordPressMySQLPHP+17 | — | — |
| 6 | ClipLine Developer of a video-based management platform designed to enhance the organizational execution system. | — | — | Private | — | 83 | — | — | — |
| 7 | CraftChat AI based platform offering lead generation solutions for enterprises | — | — | Funding Raised | Maiko Kojima CEO | — | WebflowFacebook Logincore-js+19 | — | — |
| 8 | cyzen Cloud based field sales management software | — | — | Unfunded | — | 20 | HubSpot CMS HubYouTubeAmazon Web Services+20 | — | — |
Top 12 Sales Force Automation companies in Japan
#1
Series C · Tokyo, Tokyo · founded 2002 · 100 employees$2.9Mraised▾
UPWARD offers a field sales program management software. It offers a cloud-based customer relationship management solution for smart device and location information utilization. The company designs, develops, and markets geographical information systems (GIS) and location-based services solutions. The company offers location and positioning suits. Clients include Asahi, PayPay, Shark, Accea, Duskin, etc.
- Nov 2025Series C—
- Jul 2025Series C$8.1M
- Jul 2016Series B$1.9M
- 2014Series B$761.6K
#2
Seed · Shibuya, Tokyo · founded 2019 · 13 employees$4.5Mraised▾
Cloud based platform offering CRM software. The platform enables members to communicate with customers and maintain relationships. It allows members to collect customer information, identify and summarize them to understand customer behavior. It has clients such as Soul, Karitoke, Undone, Fukuske, etc.
- Mar 2025Seed—
- Apr 2024Seed—
- Dec 2022Seed$908.5K
- Oct 2021Seed$2.2M
#3
Series A · Chiyoda City, Tokyo · founded 2020$2Mraised▾
Web tool sales teams to engage with website visitors. The tool allows inside sales representatives to visualize the screens of website visitors in real time and engage with them through chat or voice calls without the need for personal information, scheduling, or URLs. It also integrates with various SFA and MA tools to facilitate seamless lead engagement.
- Jul 2025Series A$3.5M
- Jan 2024Series A$2M
#4
Seed · Tokyo, Tokyo · founded 2015 · 47 employees$1.4Mraised▾
Provider of mobile and web app for sales force automation. It offers SENRI, a mobile and web sales‑automation platform designed to streamline order-to-delivery and field‑activity tracking and to improve sales productivity across emerging markets application. it also offers tools for field staff management, including GPS tracking and activity planning. The app also enables customer information accumulation, mapping, and communication via direct order and bulk SMS functions.
- Aug 2025Seed$1.4M
#5
Series A · Tokyo, Tokyo · founded 2017 · 220 employees$16.7Mraised▾
AI-based sales analytics solutions for businesses. The company's products include MiiTel, a cloud IP phone equipped with voice analysis AI that visualizes telephone sales and customer support, and Sales Hacker, an information and advice platform to improve an organization's salesforce.
- Jul 2024Series A$10.1M
- Jul 2024Conventional Debt—
- Oct 2020Series A$6.6M
#6
Series A · Chiyoda-ku, Tokyo-to · founded 2018$4.4Mraised▾
SaaS based data analysis tool for sales team. The tool allows for hypothesis testing and analysis of past order lists and data on the infobox platform. It enables users to contact decision makers, compile a list of businesses, and perform market research.
- Jan 2025Series A$10.6M
- Feb 2024Seed$4.4M
#7
Series A · Shibuya, Tokyo · founded 2020 · 9 employees$6.7Mraised▾
Platform offering software to analyze sales conversations. The platform offers software that enables members to automatically transcribe and analyze sales conversations to boost team performance. It allows members to visualize who is talking what and how much in the entire organization with the software. It also allows users to export opportunity information to Salesforce.
- Dec 2024Series A$6.7M
- Jan 2023Series A—
- Sep 2021Seed—
#8
Series A · Minato, Tokyo · founded 2021$5.7Mraised▾
AI based sales intelligence tool for businesses. It helps businesses improve lead acquisition by visualizing web behavior and intent data. It uses AI to help businesses find other companies with high purchasing intent for products or services.
- Jul 2024Series A$9.7M
- Apr 2024Conventional Debt$3.9M
- Dec 2023Series A$5.7M
- Feb 2022Seed—
#9
Series A · Meguro City, Tokyo · founded 2019$5.5Mraised▾
Cloud based platform offering sales management solutions. The features include visualization of progress and behavior of agents projects, database creation, communication cost reduction, automated reporting, real time progress management, etc.
- Sep 2024Series A$2.7M
- Sep 2022Seed—
#10
Seed · Meguro, Tokyo · founded 2022$796.5Kraised▾
Provider of AI-powered video presentation automation solutions. This company offers a platform that automates the creation and delivery of personalized video presentations and explanations. The AI generates scripts and videos from existing materials, allowing for customized content based on viewer characteristics and responses. The system tracks viewer engagement and provides data on presentation effectiveness. Applications span sales, marketing, customer success, and HR, streamlining communication and improving efficiency across various business functions. The platform simplifies the creation of engaging video content, making it accessible to a wider range of users.
- Apr 2025Seed—
- Feb 2024Seed$796.5K
#11
Public · Tokyo, Tokyo · founded 2007 · 1956 employees$118.5Mraised▾
Business card management software for enterprises. It offers a cloud-based card management software for enterprises. Employees can upload and scan cards, the company then uses OCR technology and human transcription to digitize them. Digital cards can be then accessed by everyone in the company and the data can also be exported in a .csv format. Users can search for cards in the database and add tags.
- Dec 2018Series E$26.4M
- Nov 2017Series D$17.6M
- Aug 2017Series D$38M
- Jan 2016Series C$16.9M
#12
Series C · Tokyo, Tokyo · founded 2015 · 32 employees$10.6Mraised▾
Provider of CRM software solutions for SMBs. It offers features including contact management, team, and task management, productivity tools with integrations with Gmail, Google Calendar, Google Drive collaboration, pipeline management, sales forecasting, performance reports, Slack integration, and reporting tools. It provides an AI based feature that analyzes sales data and recommends performance improvement actions. It offers a subscription based pricing policy. Its major customers are AirCloset, PR Times, Shiseido, Link and Motivation Group, Hitokara Media, PR Table, Onoya, 3 Minute, Plusway, and FileForce.
- May 2023Series C$7.2M
- Sep 2019Series B$3.4M
Funding & investor landscape
Notable founders
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.