Best Sales Force Automation Companies in London, United Kingdom
The 307 best Sales Force Automation companies in London, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Cognism.
Ranked: Best Sales Force Automation companies in London
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Cognism Platform offering lead generation software | $130M | 53 mo ago | 356 356 → 453 (+27%) | 2016 | James Isilay Co-Founder | HubSpot CMS HubSentryZendesk+43 | — |
| 2 | AscendX Cloud solutions that supports Salesforce ISVs with go-to-market, product engineering, and financial support… | $110M | 13 mo ago | — | 2022 | Ufuk Civilo Co-Founder & CEO | WordPressMySQLPHP+23 | — |
| 3 | CloudSense CPQ & order management solutions for businesses | $94M | 82 mo ago | 22 22 → 53 (+141%) | 2009 | — | Cart FunctionalityHubSpot CMS HubSentry+17 | — |
| 4 | Attio Cloud based platform offering CRM software to enterprises | $89M | 9 mo ago | 13 | 2017 | Alexander Christie Co-Founder & CTO | StoryblokTurbopackSentry+36 | 1 launch |
| 5 | 11x Developer of AI-powered digital workers for sales, RevOps, and go-to-market | $76M | 19 mo ago | 4 | 2022 | Hasan Sukkar Founder & CEO | Webflow EcommerceWebflowSalesforce+23 | — |
| 6 | Snoop App-based platform for expense management of individuals | $42M | 58 mo ago | 27 | 2018 | Paul Lloyd Co-founder and CMO | ContentfulApple iCloud MailNode.js+18 | 1 award |
| 7 | m3ter Platform offering SaaS based utility price management platform | $32M | 37 mo ago | 48 | 2020 | John Griffin Founder/CRO | — | — |
| 8 | Twenty7Tec Provider of technology and data solutions for financial service businesses 50Innovation top 34%Tech top 40%Product top 43%News top 48% All 9 signals ▾Innovationtop 34% Techtop 40% Producttop 43% Newstop 48% Fundingtop 49% Growthbottom 47% Marketbottom 46% Partnersbottom 43% Globalbottom 37% Innovation: 7 product lines Tech: 46 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 50/100 | $22M | 21 mo ago | 120 | 2014 | — | WordPressPleskApple iCloud Mail+32 | — |
| 9 | Natterbox Virtual phone system integration solutions for salesforce | $16M | 74 mo ago | 117 | 2010 | Neil Hammerton Co-Founder & CEO | WordPress Site EditorWordPressSentry+31 | — |
| 10 | Opendialog Ai AI-based conversational bots for customer support | $13M | 28 mo ago | 3 | 2017 | Ronald Ashri Co-Founder | — | — |
| 11 | Vyntelligence Provider of sales analytics software for businesses 57Global top 26%Talent top 28%Funding top 35%Tech top 42% All 9 signals ▾Globaltop 26% Talenttop 28% Fundingtop 35% Techtop 42% Moattop 42% Producttop 43% Innovationtop 45% Marketbottom 42% Newsbottom 42% Global: Serving 60+ countries worldwide · Legal entities in 2 countries: Germany, India Talent: 3 named leaders on record · 3 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 57/100 | $9M | 6 mo ago | 37 | 2013 | Kapil Singhal Co-Founder & CEO | Framer SitesApple iCloud MailGoogle Workspace+10 | 1 partnership · 2 awards |
| 12 | Idio Content Decision Management Software | $9M | 121 mo ago | 23 | — | Andrew Davies Co-Founder & CTO | — | — |
| 13 | Trumpet Platform offering sales enablement solutions for salespeople | $8M | 22 mo ago | 6 | 2021 | Nick Telson-Sillett Co-Founder | WebflowSentryApple iCloud Mail+34 | 1 launch |
| 14 | Kluster Revenue analytics and sales forecasting platform | $8M | 37 mo ago | 13 13 → 32 (+146%) | 2016 | — | — | — |
| 15 | Tactic AI based sales and marketing platform for businesses | $6M | 53 mo ago | 4 | 2019 | — | — | — |
| 16 | Akkroo Data and lead capture solution for events on tablet, mobile and the web. | $5M | 94 mo ago | 46 | 2013 | — | — | — |
| 17 | BlackCurve Cloud based pricing optimisation software for businesses | $5M | 39 mo ago | 14 | 2016 | — | — | — |
| 18 | Shipfix Provider of email management tool and contact database for the marine industry | $4M | 77 mo ago | 11 | 2018 | Antoine Grisay Co-Founder & COO | — | — |
| 19 | Avnio Offers cloud-enabled RFP response and automation software | $4M | 50 mo ago | 17 | 2019 | Tobias Dawes Founder & CEO | — | — |
| 20 | Convertr Provider of a platform offering software to optimize customer journeys | $4M | 56 mo ago | 30 30 → 70 (+133%) | 2011 | — | WordPressApple iCloud MailGoogle Workspace+27 | 1 partnership |
| 21 | GrowthIntel Real-Time Business Intelligence | $3M | 136 mo ago | 27 | 2011 | Thomas Gatten CEO | — | — |
| 22 | FeedStock Information management system for asset managers | $3M | 76 mo ago | 14 | 2015 | — | — | — |
| 23 | Precursive Project planning and management software | $3M | 73 mo ago | 12 | 2011 | Jonathan Corrie Co-Founder and CEO | Wix eCommerceWixSentry+26 | 1 launch · 1 partnership |
| 24 | Driftrock Marketing Platform offering lead generation software | $3M | 101 mo ago | 13 | 2013 | — | WebflowApple iCloud MailGoogle Workspace+30 | — |
| 25 | Workbounce Provider of collaborative enablement platform for CX and sales teams | $3M | 51 mo ago | 2 | 2020 | Adam Smith Co-Founder | — | — |
| 26 | Ask Porter AI powered property management assistant | $3M | 82 mo ago | 20 20 → 22 (+10%) | 2016 | — | Webflow EcommerceWebflowApple iCloud Mail+20 | 1 partnership |
| 27 | Sherpa Insurance agency leads conversion and sales solutions for the insurance industry | $2M | 50 mo ago | 15 | 2015 | Lachlan Gillies Co-Founder & COO | — | — |
| 28 | SalesDesk Platform offering sales enablement tools and solutions for sales representatives | $2M | 41 mo ago | 5 | 2020 | — | WebflowGSAPAmazon Web Services+12 | — |
| 29 | Commissionly Cloud-based incentive management solutions provider | $2M | 31 mo ago | 4 | 2017 | Martin Baker Co-Founder & CEO | — | 2 partnerships |
| 30 | Flowla Cloud based platform offering sales enablement solutions for enterprises | $2M | 4 mo ago | 3 | 2022 | Alper Yurder Co-Founder | — | — |
| 31 | Symbe AI-powered business case platform for value-based sales professionals | $1M | 8 mo ago | — | 2023 | Martin Blinder Co-Founder & CEO | StoryblokTailwind CSSGSAP+13 | — |
| 32 | Superlayer Cloud based platform offering sales forecasting solutions for enterprises | $1M | 40 mo ago | 2 | 2021 | Federico Samuelly CEO & Founder | — | — |
| 33 | Moverly Digital platform for creating and managing property packs to facilitate home sales | $1M | 20 mo ago | — | 2022 | Ed Molyneux Co-founder and Chief Technology Officer | Node.jsFirebaseGoogle Cloud+12 | — |
| 34 | Heresy Sales Forecasting and Pipeline Management Tool - Beta | $1M | 115 mo ago | 3 | 2016 | — | — | — |
| 35 | Salesseek CRM software for small and medium-sized businesses | $899K | 135 mo ago | 2 | 2012 | Qamar Aziz Co-Founder & CEO | — | — |
| 36 | Vera Provider of AI platform automating responses to RFPs and security questionnaires | $849K | 60 mo ago | — | 2018 | Manuel Chamorro Co-Founder & CRO | Node.jsRadix UITailwind CSS+21 | — |
| 37 | Swipe Presentation platforms for Sales reps and online teachers | $726K | 155 mo ago | 24 | 2012 | — | — | — |
| 38 | Noki Platform offering research automation solutions for enterprises | $716K | 37 mo ago | 2 | 2021 | Neil Gujar Co-Founder & CEO | — | — |
| 39 | Gradual Provider of personalized sales training microlearning platform. | $695K | 44 mo ago | 18 | 2020 | Oleg Bolotnov Co-Founder & CEO | — | — |
| 40 | Blyng Developer of an AI-virtual assistant platform for the real estate solutions | $657K | 92 mo ago | 3 | 2018 | Julien Priour Co-Founder | — | — |
| 41 | OpenFi Conversational AI platform that enables businesses to provide customer nurturing using WhatsApp | $633K | 9 mo ago | — | 2023 | Sam Oliver Founder & CEO | — | — |
| 42 | MARTECH3D Developer of a 3D product configuration platform | $622K | 36 mo ago | 6 | 2020 | — | Three.jsTailwind CSSAmazon Web Services+7 | 2 launchs |
| 43 | Mapadore Provides a platform for sales route optimization | $614K | 97 mo ago | 1 | 2016 | — | — | — |
| 44 | Hystreet Web-based CRM & marketing solution for real estate professionals | $600K | 95 mo ago | 1 | 2017 | Awais Ahmad Co-Founder & CEO | — | — |
| 45 | Crono AI powered platform offering prospecting management tool | $539K | 36 mo ago | 8 | 2022 | Marco Maddiona Co-Founder | WordPressMySQLPHP+28 | 1 launch · 1 partnership |
| 46 | Kular AI-powered sales tool for sales teams to manage tasks | $500K | 20 mo ago | — | 2015 | Nelson Jones Co-Founder | TypeScriptGraphQLMUI+18 | — |
| 47 | Arlians Marketplace to discover local and global suppliers and partnerships | $446K | 69 mo ago | 3 | 2015 | Simon Launay Founder | — | — |
| 48 | Sync Savings CRM and core banking management platform for banks | $394K | 32 mo ago | — | 2023 | Alex Fox Co-Founder | — | 1 launch · 2 partnerships · 4 awards |
| 49 | FourFour AI powered conversational analytics platform | $384K | 25 mo ago | — | 2023 | Rob Dumbleton Founder | — | — |
| 50 | Uppr Platform offering virtual sales assistant for sales representatives | $145K | 40 mo ago | 4 | 2022 | — | — | — |
Top 12 Sales Force Automation companies in London
#1
Series B · London, England · founded 2017 · 13 employees$89Mraised▾
Cloud based platform offering CRM software to enterprises. It includes an intelligent automation engine that allows users to automate business processes, such as lead routing and customer engagement by streamlining workflows and enhancing performance. The solution offers features such as contact management, email management, API integrations, calendar management, and permissions management. It also offers native iOS and Android apps for the CRM solution.
- Aug 2025Series B$52M
- Aug 2024Series B$33M
- Feb 2023Series A$23.5M
- Apr 2022Series A$22.6M
#2
Series C · London, England · founded 2022$110Mraised▾
Cloud solutions that supports Salesforce ISVs with go-to-market, product engineering, and financial support teams. It helps in managing productivity and transforming tech stacks on CRM platforms. It offers products including Q-Assign an intelligent assignment system for leads, opportunities, cases, work orders, tasks, and custom objects on Salesforce, Eposly point of sale for managing retail businesses on Salesforce, AI-powered email integration that creates and updates records automatically from inbound emails, and case orchestrator a hyper-optimized case management system that accelerates cases via auto-create, auto-update, auto-triage, sentiment analysis, and more.
- May 2025Series C$60M
- May 2025Conventional Debt$50M
#3
Series B · London, England · founded 2013 · 37 employees$9.4Mraised▾
Provider of sales analytics software for businesses. It allows companies to capture live insights from their sales representative where ever they are by asking relevant questions. It also allows updating meetings or client interactions directly. Its additional features include sales forecasting, CRM integration, and sales representative management. The mobile application is available on Android and iOS platforms.
- Nov 2025Series B$30M
- Oct 2024Series A—
- Nov 2019Series A$5.9M
- May 2018Seed$763.2K
#4
Series B · London, England · founded 2022 · 4 employees$76Mraised▾
Developer of AI-powered digital workers for sales, RevOps, and go-to-market. These digital workers automate tasks, operate around the clock, and offer multilingual capabilities. The digital workers integrate into existing tech ecosystems and learn continuously to improve performance. They identify prospects, engage leads, and aim to convert opportunities.
- Nov 2024Series B$50M
- Sep 2024Series A$24M
- Aug 2023Seed$2M
#5
Seed · London, England · founded 2022 · 3 employees$1.6Mraised▾
Cloud based platform offering sales enablement solutions for enterprises. It provides content management and tools for assistance in the sales cycle for sales reps. It helps in creating personalized sales stories for engaging prospects. It also provides features like actionable insights, notifications, and personalization of the features and integrations with CRM.
- Jan 2026Seed$2.5M
- Mar 2023Seed$1.3M
- Oct 2022Seed$345.8K
#6
Seed · London, England · founded 2023$1.5Mraised▾
AI-powered business case platform for value-based sales professionals. The platform provides ready-to-go templates for various sales and renewal scenarios for managing the business case building process. It offers functionalities such as customer alignment, solution prioritization, performance optimization, and more.
- Oct 2025Seed$107.8K
- Feb 2024Seed$1.5M
#7
Series A · London, England · founded 2014 · 120 employees$21.6Mraised▾
Provider of technology and data solutions for financial service businesses. The company offers an integrated platform designed to expand customer reach and enhance efficiency. It delivers solutions for sourcing, customer relationship management, and data analytics. The platform also supports mortgage product distribution and advertising for lenders.
- Sep 2024Series A$21.6M
- Jan 2014Seed$49.6K
#8
Seed · London, England · founded 2023$632.9Kraised▾
Conversational AI platform that enables businesses to provide customer nurturing using WhatsApp. IIts SalesTalkAI product generates human-like conversations over WhatsApp, email, and social media using natural language AI. Its filters, qualifies and nurtures leads, escalating the most promising ones to the human sales team. It also offers SocialBoost to manage your social paid marketing and create content and generate new leads using conversational AI to respond social media leads in multiple languages.
- Sep 2025Seed$67.5K
- Mar 2024Seed$632.9K
#9
Seed · London, England · founded 2021 · 6 employees$8.3Mraised▾
Platform offering sales enablement solutions for salespeople. The platform enables salespeople to design personalized, trackable sales Pods. It enables them to track their pods when used by sales leads. It provides them with an analytics dashboard to segregate the leads.
- Aug 2024Seed$6.3M
- Jun 2022Seed$2M
#10
Series C · London, England · founded 2016 · 356 employees$129.8Mraised▾
Cognism is a solution that allows enterprises to generate and manage leads from social media. The platform allows sales reps to monitor, track and manage leads, and get updates about any news regarding these leads. It also provides a lead scoring and analytics solution. The platform leverages machine learning and natural language processing techniques to analyze news, social media content, and calendar events and use these insights for generating leads.
- Jan 2022Series C$87.5M
- Mar 2021Series C$12.5M
- Feb 2020Series B$12.6M
- Jul 2019Series B$10M
#11
Series A · London, England · founded 2017 · 3 employees$13Mraised▾
AI-based conversational bots for customer support. The features of the product include live chat, multi-language support, analytics, AB testing, process automation, graph-based conversation mapping, etc. It provides integration with Whatsapp, Alexa, Google Home, Facebook Messenger, and Slack.
- Jan 2024Series A$8M
- May 2022Seed$5M
#12
Seed · London, England · founded 2022$1.2Mraised▾
Digital platform for creating and managing property packs to facilitate home sales. It is a digital platform that offers digital property packs for selling homes. They provide a solution that helps sellers get listed and connect with property vendors.
- Sep 2024Seed$1M
- Mar 2023Seed$193K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sales Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.