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Radar · Sales Force Automation in Michigan

Best Sales Force Automation Companies in Michigan, United States

The 56 best Sales Force Automation companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Enprecis.

56companies tracked
$40.1Mdisclosed funding
0unicorns
9have raised

Ranked: Best Sales Force Automation companies in Michigan

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Enprecis
Online customer insights for automotive industry
$28M140 mo agoAcqui-Hired—2006——
2LevelEleven
Sales gamification and coaching software to motivate and engage sales teams
$8M119 mo agoSeries B—2012WordPressSentryAtlassian Statuspage+311 launch
3CatalystXL
Cloud based mobile application for sales enablement solution
$3M41 mo agoSeedMark Russell
Co-Founder & CEO
2018——
4Nutshell
Cloud based mobile CRM for SMBs
$2M73 mo agoAcquired—2010WordPress Block EditorWordPressTypeScript+381 launch · 2 awards
5FirstIgnite
Cloud based CRM solutions provider
$125K59 mo agoSeedChase Bonhag
Co-Founder & CEO
2019WordPressBetterDocsMySQL+31—
6CorkCRM
Painting contractor software to streamline and grow your painting business
$5K152 mo agoSeedMichael Henry
Founder
2013UbuntuBootstrapEmotion+10—
7LeaseMagnets
Provider video-based digital leasing assistant for real estate professionals
—61 mo agoSeed—2019Framer SitesReactAmazon Web Services+23—
8Campfire
Marketing management solution for the automotive industry
—71 mo agoAcquired—2000——

Top 8 Sales Force Automation companies in Michigan

#1
Seed · Detroit, Michigan · founded 2018 · 9 employees
$2.6Mraised
▾

Cloud based mobile application for sales enablement solution. It offers a flashcard based productivity tool to communicate sales information. The app provides a platform with features like product catalog and info, sales materials, training materials, AI based CPQ tool, reports, and real time updates.

Funding rounds
  • Jan 2023Seed$796.7K
  • Aug 2020Seed$705.8K
  • Apr 2019Seed$1.1M
  • Sep 2018Conventional Debt$300K
Founders & team
Mark RussellCo-Founder & CEO
Investors
City Side Ventures
#2
Acqui-Hired · Troy, Michigan · founded 2006 · 12 employees
$27.7Mraised
▾

Enprecis provides online customer insights for the automotive industry. The products are Continuous Quality Insight, a customer feedback analysis tool, Quick tips, a platform to self resolve problems with the vehicles online, Online Service Advisor, an online survey to gather vehicle issues, and CQI Mobile Companion, a mobile platform for CQI and surveys. Some of the clients are Chrysler, Hyundai, Jaguar Land Rover, Mazda, etc.

Funding rounds
  • Oct 2014Series B$1.2M
  • Sep 2013Series B$2.5M
  • Nov 2012Series B$3.9M
  • Aug 2012Series B$20M
Investors
Bregal Sagemount, WPP, Montage Capital, Western Technology Investment
#3
Series B · Detroit, Michigan · founded 2012 · 19 employees
$7.5Mraised
▾

Sales gamification and coaching software to motivate and engage sales teams. They offer a suite of performance products designed to motivate, engage, and coach sales teams, driving desired behaviors and improving sales performance. The platform fosters healthy competition through sales contests and provides real-time KPI tracking with performance scorecards. Customizable coaching templates help develop front-line teams, delivering actionable feedback consistently. They provide solutions to build a culture of performance, focusing on sales gamification, coaching software, and performance management. Their offerings include features like personalized scorecards, TV broadcasts, and data-driven coaching, all integrated with platforms like Salesforce. They aim to maximize productivity, energize teams, and drive revenue, customer experience, and overall business results.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 2.6% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Aug 2016Series B—
  • Aug 2015Series A$2M
  • Aug 2014Series A$2M
  • Sep 2013Series A$2M
Investors
NCT Ventures, Hyde Park Venture Partners, Detroit Venture Partners, Salesforce Ventures, Invest Detroit, HelloWorld
Tech stack
WordpressMysqlPhpGoogle Tag Manager For WordpressContact Form 7Yoast Seo
#4
Acquired · Ann Arbor, Michigan · founded 2010 · 25 employees
$2.2Mraised
▾

Cloud based mobile CRM for SMBs. It includes Google apps support, mobile media logging, tagging, and reporting. Mobile version of CRM enables users to browse through customer data and research leads. Geo-location features enable the system to readily pick up a client location and enter it into the system. Enables users to follow their contact updates on professional and social networks, track performance of sales team. It provides a Sales Process feature to help guide sales reps and account managers to create and follow detailed goals. It offers a subscription-based pricing policy. Its major clients are TrustWorkz, Joffe Emergency Services, SafetySync, and Lelander.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers — 3.2% of this cohort's audience
Activity: 1 product launches · 2 awards announced in 12 mo
Funding rounds
  • May 2020Seed$1.5M
  • Oct 2011Seed$750K
Investors
Mercia, Michigan Founders Fund, Service Provider Capital, Invest Detroit, Plymouth Growth, ID Ventures
Tech stack
Amazon Web ServicesApolloAws Certificate ManagerBootstrapChoicesClickcease
#5
Seed · Traverse City, Michigan · founded 2019 · 14 employees
$125Kraised
▾

FirstIgnite provides cloud based CRM solutions. The platform offers solutions such as scientific text, identification of partner companies and landscapes, prospecting, appointments, and relationships, that enable businesses or research based companies to build relationships.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers — 5.6% of this cohort's audience
Funding rounds
  • Aug 2021Seed$125K
Founders & team
Chase BonhagCo-Founder & CEOCody PawlowskiCo-Founder & CTO
Investors
Y Combinator, Zentani Capital, Gaingels, MTT Ventures, Connetic Ventures
Tech stack
Amazon AlbAmazon Web ServicesAnime.JsBetterdocsBetterdocs PluginCloudflare
#6
Seed · East Lansing, Michigan · founded 2013 · 2 employees
$5Kraised
▾

Painting contractor software to streamline and grow your painting business. This is a Software as a Service (SaaS) solution designed for painting companies, offering tools to manage and automate various aspects of their business. Key features include lead tracking, appointment booking, proposal and contract creation, job scheduling, timecard management, and invoice generation. The platform provides a user-friendly interface and workflow, enabling users to access necessary information quickly and easily. It offers a dashboard for a snapshot of business activity and detailed reports for analyzing lead source effectiveness and job profitability. The software is mobile-ready, allowing access to customer data in the field. Customers can pay invoices online with credit cards. The platform aims to help painting companies organize and automate their business processes, integrating technology to improve efficiency and productivity. It offers a free trial and demo.

Funding rounds
  • Oct 2013Seed—
Founders & team
Michael HenryFounder
Investors
Start Garden
Tech stack
Apache Http ServerBootstrapEmotionGoogle Font ApiGoogle WorkspaceHsts
#7
Seed · Ann Arbor, Michigan · founded 2019 · 11 employees
—raised
▾

Provider video-based digital leasing assistant for real estate professionals. Provides guided tours by virtual easing assistant, more leads, and more. Solutions are provided for multifamily, student housing, senior housing marketing team, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 582 LinkedIn followers
Funding rounds
  • May 2021Seed—
Investors
Desai Accelerator
Tech stack
Amazon S3Amazon Web ServicesCloudflareCloudflare Bot ManagementCloudflare Browser InsightsCloudflare Zaraz
#8
Acquired · Ann Arbor, Michigan · founded 2000 · 39 employees
—raised
▾

Marketing management solution for the automotive industry. The solution offers accuracy and data insights that cover the cost, price, volume, capacity, timing, and profit metrics. It also creates, analyzes, and modifies plans, runs scenarios, optimizes portfolios, as well as, manages profits of the businesses.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 22k LinkedIn followers — 12.8% of this cohort's audience
Funding rounds
  • Aug 2020Seed—
Investors
RKCA
Tech stack
WordpressMysqlPhpHello ElementorUltimate Addons For ElementorElementor

Funding & investor landscape

$40.1Mtotal disclosed funding
6companies funded
18disclosed rounds
0rounds last 90 days
Most active investors
ID Ventures2 rounds
Invest Detroit2 rounds
Salesforce2 rounds
345 Partners1 rounds
Ares Capital Corporation1 rounds
Blossom Street Ventures1 rounds
Bregal Sagemount1 rounds
City Side Ventures1 rounds
Connetic Ventures1 rounds
Dallas Angel Network1 rounds

Notable founders

Mark Russell
Co-Founder & CEO · CatalystXL
Chase Bonhag
Co-Founder & CEO · FirstIgnite
Cody Pawlowski
Co-Founder & CTO · FirstIgnite
Michael Henry
Founder · CorkCRM
Prism market signals · United States · country-scoped Prism corpus, 12,654,465 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in Michigan, United States?
Radar tracks 56 indexable Sales Force Automation companies headquartered in Michigan, United States that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Michigan, United States?
The Sales Force Automation companies in Michigan, United States on this list have raised a combined $40.1M in disclosed equity funding across 6 funded companies.
Which is the highest-funded Sales Force Automation company in Michigan, United States?
Enprecis is the highest-funded Sales Force Automation company in Michigan, United States, with $27.7M in disclosed equity funding.
How many Sales Force Automation companies in Michigan, United States are funded?
6 of the 56 Sales Force Automation companies in Michigan, United States on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Michigan, United States?
None of the Sales Force Automation companies in Michigan, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Michigan, United States Sales Force Automation companies?
The most active investors in Michigan, United States Sales Force Automation companies on this list include ID Ventures, Invest Detroit, Salesforce, 345 Partners, Ares Capital Corporation.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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