Best Sales Force Automation Companies in Netherlands
The 146 best Sales Force Automation companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Bird.
When you're mapping the best Sales Force Automation companies in Netherlands by disclosed equity funding and recent funding momentum, one number stops you cold: $1.0B in total disclosed capital across 146 tracked companies, with almost all of it concentrated in a single name. Bird accounts for that $1.0B anchor, which means the rest of the field, Convious at $25M, Channext at $5M, Dashmote at $3M, is competing in a very different weight class. One unicorn. Rockstart, Startupbootcamp, and DutchBasecamp are the investors showing up most consistently. The global SFA market sat at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, so the Dutch ecosystem is building into a genuine tailwind.
What's actually moving the needle right now? The Forrester SFA Wave signals a platform reset, with AI-native tooling pulling ahead of legacy CRM bolt-ons, and I'd argue Dutch startups are well-positioned to ride that shift given the region's SaaS density. Median app install growth of roughly 19% year-over-year across automation categories tells you adoption isn't slowing. And sales productivity research keeps reinforcing the same point: automation compresses rep ramp time faster than almost any other lever. The funding spread here is lopsided, but the activity underneath it is real.
- Persistence Market Research
- ResearchAndMarkets.com
Ranked: Best Sales Force Automation companies in Netherlands
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Bird 🦄 Cloud based CRM software for businesses | $1.0B | 61 mo ago | Series C | Rene Feiner Co-Founder | 2011 | Framer SitesApple iCloud MailGoogle Workspace+20 | — |
| 2 | Convious Platform offering software for personalized marketing | $25M | 32 mo ago | Series A | Camiel Kraan Founder/CEO | 2017 | HubSpot CMS HubSentryApple iCloud Mail+28 | 1 partnership |
| 3 | Channext Cloud based marketing automation platform | $5M | 44 mo ago | Series A | Rick Bosch Founder & CEO | 2019 | — | 1 internship |
| 4 | Dashmote AI powered lead scoring and big data solutions for enterprises | $3M | 8 mo ago | Series A | Dennis Tan CEO & Co-Founder | 2014 | Framer SitesReactAmazon Web Services+15 | — |
| 5 | I AM POP Messaging platform for musicians to promote their music | $2M | 87 mo ago | Series A | — | 2016 | — | — |
| 6 | Voyc AI AI-based call center quality assurance & agent performance monitoring software 64Global top 25%AI top 26%Talent top 38%Market bottom 47% All 5 signals ▾Globaltop 25% AItop 26% Talenttop 38% Marketbottom 47% Fundingbottom 47% Global: Serving 60+ countries worldwide · Investors from 1 country beyond Netherlands AI: Classified as an AI company · Product described with: ai-based, machine learning rank vs industry peers · Fliar Intelligence Index 64/100 | $2M | 13 mo ago | Seed | Matthew Westaway Co-Founder & CEO | 2018 | — | 1 launch |
| 7 | CWR Mobility Cross Platform Mobility Solutions Provider | $2M | 185 mo ago | Series B | Amey Singnapurkar Co-Founder | 2005 | — | — |
| 8 | Livvwork AI based platform offering employee engagement solutions for enterprises | $822K | 38 mo ago | Seed | Robert Baelde Co-Founder | 2022 | — | — |
| 9 | LeadBoxer Platform offering lead generation solutions | $544K | 125 mo ago | Seed | Cralan Deutsch Co-Founder | 2014 | Framer SitesReactAmazon Web Services+15 | 1 launch |
| 10 | Reavant AI assistant for real estate | $410K | 9 mo ago | Seed | Bahadir Karaagac Co-Founder | 2024 | — | — |
| 11 | Online Succes SaaS based lead generation for B2B sales team | $317K | 111 mo ago | Seed | — | 2014 | WordPressMySQLPHP+27 | — |
Top 12 Sales Force Automation companies in Netherlands
#1
Series A · Amsterdam, North Holland · founded 2014 · 51 employees$3.3Mraised▾
AI powered lead scoring and big data solutions for enterprises. It enables users to source, convert, and analyze publicly available data. It offers location based leads to the sales teams. The platform provides a lead scoring system that provides personalized lead lists to optimize the sales. It provides insights into data, sales performance, brands, and more.
- Oct 2025Series A$6M
- Jul 2019Series A$2.8M
- Sep 2015Seed$16.8K
- Mar 2015Seed$492.6K
#2
Seed · Amsterdam, North Holland · founded 2018 · 20 employees$2Mraised▾
Voyc offers an AI-based call center quality assurance & agent performance monitoring software. Offerings include a transcription of call recordings, market research & UX interviews, connected codes & tags for training & evaluation purposes, machine learning models to categorize conversations, context-sensitive sentiment analysis, reporting, and more. Some of its partners include SAP, Google Developers Launchpad, NVIDIA, and more.
- May 2025Seed$2M
- Mar 2019Seed—
- Sep 2018Seed—
#3
Seed · Haarlem, North Holland · founded 2024$410Kraised▾
AI assistant for real estate. It analyses contracts, extracts key data, and provides recommendations to improving the portfolios of brokerages.
- Sep 2025Seed$410K
#4
Bird 🦄Series C · Amsterdam, North Holland · founded 2011$1Braised▾
Cloud based CRM software for businesses. It provides CRM solutions for marketing, sales, and payment businesses. It offers customer support with ticket management and analytics solutions. The platform integrates email, sms, whatsapp, and social channels into the workflows to engage with the audience. It allows users to design, automate, and optimize the email marketing campaigns. Features include communications API, email analytics, customer journey management, and more.
- Apr 2021Conventional Debt$300M
- Apr 2021Series C$700M
- Oct 2020Series C$200M
- Feb 2019Series B$40M
#5
Series A · Amsterdam, North Holland · founded 2017 · 80 employees$25.2Mraised▾
Platform offering software for personalized marketing. The platform enables members to attract and engage the potential visitors by using the right communication tools. It allows businesses to connect and communicate with the customers through different channels such as email, mobile, social media, etc. The company algorithms leverage AI to automate customer pricing based on external factors to improve conversion rates, increase margins and eliminate the need for third party sellers, enabling businesses to maintain control of their brand and gain greater customer insight. Also provides email marketing features for personalized email campaigns. Its major clients are Snowworld, Plopsa, Tours and tickets, and Klimbos.
- Oct 2023Series A$9M
- Dec 2021Series A$12M
- Jul 2018Series A$4.2M
#6
Series A · Rotterdam, South Holland · founded 2019 · 41 employees$4.6Mraised▾
Channext offers a cloud based marketing automation platform. The company offers a channel automation platform that helps suppliers and resellers to increase channel revenue by automating processes. Users can publish campaigns, brand pages, and products through the Channext content widget.
- Sep 2022Series A$4.3M
- Mar 2020Seed$282.7K
#7
Seed · Rotterdam, South Holland · founded 2022$821.6Kraised▾
AI based platform offering employee engagement solutions for enterprises. It provides an assistant in slack, teams, and Google Workspace that understands the company's policies, personal preferences, and schedules of all employees. It also provides insights about employee engagement.
- Apr 2023Seed$821.6K
#8
Series A · Amsterdam, North Holland · founded 2016 · 26 employees$2.2Mraised▾
I AM POP is a messaging platform for musicians to promote their music. It allows users to create a user profile and connect their profile with Facebook Messenger to share the URLs and links of their music to their fans, friends, and followers through social media platforms.
- Mar 2019Series A$2.2M
#9
Series B · Nijmegen, Gelderland · founded 2005 · 23 employees$1.5Mraised▾
CWR Mobility is a cross-platform app development service provider. Their functionalities focus on; developing Mobile CRM, a mobile-based CRM solution based on Microsoft Dynamics platform, to access customers' data (This has been acquired by RESCO); Planning, Scheduling, and route optimization; and Workforce & Asset tracking. It has won Global Partner of the Year Award two times, and it is a Microsoft Gold Certified Partner for two consecutive years running, in 2010 and 2011. Its customer base includes Capgemini, Time Warner Cable & Mint.
- Jan 2011Series B$1.5M
#10
Seed · Amsterdam, North Holland · founded 2014 · 7 employees$544Kraised▾
Platform offering lead generation solutions for sales teams. It provides sales enablement solutions that allow users to identify leads and customers to increase sales. Its features include lead identification, qualification, and management, website visitor management, lead scoring, email marketing campaigns management, account based marketing, and more.
- Dec 2015Seed$544K
#11
Seed · Amsterdam, North Holland · founded 2014 · 4 employees$316.7Kraised▾
SaaS based lead generation for B2B sales team. The platform offers a website visitor-tracking-based lead generation solution for sales teams. The platform tracks website visitors to identify companies and people that visit websites and uses its partnership with business information solutions.
- Mar 2017Angel$316.7K
#12
Deadpooled · Amsterdam, North Holland · founded 2015$94.2Kraised▾
Entelligo is a B2B SaaS product for the sales representatives in renewable energy industry. Their customers are manufacturers, installer companies and sellers of renewable energy solutions like photovoltaics, energy storage, LEDs, solar thermal, heat pumps and boilers. It offers a mobile app and an integrated cloud solution that asks few questions to customer, the energy and the heating bill, the habits and how many people in the house to increase the conversion rate. Entelligo reduces the sale cycle, increasing conversions and efficiency. It has been selected as finalist for the IIR Smart Energy Innovation Awards 2015 in the category Best Start-up.
- 2015Seed$94.2K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sales Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth flat
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.