Radar › Companies › Sales Force Automation · New South Wales
Radar · Sales Force Automation in New South Wales

Best Sales Force Automation Companies in New South Wales, Australia

The 93 best Sales Force Automation companies in New South Wales, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PractiFI.

93companies tracked
$59.3Mdisclosed funding
0unicorns
12have raised

Ranked: Best Sales Force Automation companies in New South Wales

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1PractiFI
Provider of wealth management CRM software for financial advisors
$20M77 mo agoSeries BEmily Wilcox
Co-Founder & COO
2013WordPressApple iCloud MailMySQL+371 launch · 2 awards
2Avoka
Digital sales enablement and manage customer facing business transactions
$12M102 mo agoAcquired—2005——
3Qwilr
Cloud-based proposal and quote software for B2B sales
$9M73 mo agoSeries A—2014SanityRadix UIReact Router+231 launch
4Flamingo
AI-based customer support chatbots and virtual assistance solutions for the insurance industry
$8M102 mo agoDeadpooled—2014——
5Daisee
Developer of voice analytics software for contact centre quality assurance
$7M98 mo agoSeries ARichard Kimber
Founder & Board Director
2017styled-componentsReactGatsby+13—
6NurtureCloud
Cloud-based sales management software provider for the real estate industry
$3M76 mo agoSeries AMichal Kot
Co-Founder & CEO
2013—1 launch · 1 award
7Effi
Provider of lead generation and CRM tools for mortgage brokers
$1M64 mo agoSeed—2020—1 job opening · 2 partnerships
8TrustSphere
Provider of sales analytics and forecasting solutions
$88K104 mo agoFunding RaisedManish Goel
Co-Founder & CEO
2005——

Top 12 Sales Force Automation companies in New South Wales

#1
Series B · Sydney, New South Wales · founded 2013 · 82 employees
$19.8Mraised
▾

Provider of wealth management CRM software for financial advisors. It offers a platform designed to address the specific challenges faced by financial advisory firms. The software includes features such as automated task management, compliance tracking, an open API for integrations, pipeline management, and workflow automation tools. It also provides robust reporting and analytics capabilities to support data-driven decision-making. The platform is designed to enhance client relationships through improved communication and personalized service. Development incorporates client feedback to ensure the software meets the evolving needs of the industry.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 15k LinkedIn followers — 27.5% of this cohort's audience
Activity: 1 product launches · 2 awards announced in 12 mo
Funding rounds
  • Jan 2020Series B$16.3M
  • Aug 2018Series A$2.2M
  • Sep 2015Seed$1.3M
Founders & team
Emily WilcoxCo-Founder & COOAdrian JohnstoneCo-Founder & CEOGlenn ElliottCo-Founder
Investors
Updata, EVP, Microequities, Salesforce Ventures
Tech stack
6SenseAmazon SesAmazon Web ServicesApple Icloud MailAutoptimizeCloudflare
#2
Series A · Redfern, New South Wales · founded 2014 · 66 employees
$8.9Mraised
▾

Qwilr is a cloud-based proposal and quote software for B2B sales. The solution provides editing, quoting, media embedding tools, and a library of free images and templates to assist in building business documents. The web pages are data-rich, interactive, and dynamic. They can be saved, copied and reused like a document in addition to working across devices. The documents allow clients to accept, e-sign and pay from within documents. Allows integrations to CRM and accounting apps. Provides analytics and security tools. The product is available on a subscription basis.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 17k LinkedIn followers — 30.5% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • May 2020Series A$7.2M
  • Apr 2017Seed$1.1M
  • May 2015Seed$395K
  • Aug 2014Seed$100K
Investors
Point Nine, AirTree, Skip Capital, Right Click Capital, Macdoch Ventures, Sydney Seed Fund
Tech stack
Amazon CloudfrontAmazon Web ServicesAngularjsAtlassian StatuspageClerkCloudflare
#3
Acquired · Sydney, New South Wales · founded 2005 · 270 employees
$12Mraised
▾

Avoka is the Digital Sales Enablement Company and helps to manage customer-facing transactions. It caters to customer experiences for complex transactions like loans, credit card applications, insurance claims, or enrolling for a government product or service. Their suite of Avoka Transact products allow organizations to manage and control multi-channel digital transactions; replace paper, PDF and web forms with applications that integrate all sales channels and improve customer experiences. Provides a field data collection tool to field service with mobile forms, custom data fields and open account or apply for loans.

Funding rounds
  • Dec 2017Series A$12M
  • Sep 2013Seed—
Investors
Moelis Australia
#4
Seed · Sydney, New South Wales · founded 2020 · 8 employees
$1.2Mraised
▾

Provider of lead generation and CRM tools for mortgage brokers. It offers a platform designed to streamline operations, improve client outcomes, and increase business. The system includes features such as lead generation systems, chatbot and SMS automation, AI-powered document management, and CRM integrations. Various pricing plans cater to different brokerage sizes, offering scalable solutions with features like custom branding and API access. The platform aims to enhance efficiency and client experience within the mortgage broking industry.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 2.5% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +2 · hiring: Go To Market (GTM) Lead, Account Executive
Activity: 2 partnerships (incl. Block Builder) announced in 12 mo
Funding rounds
  • Feb 2021Seed$1.2M
Investors
Investible, Hustle Fund
#5
Series A · Sydney, New South Wales · founded 2013 · 10 employees
$3Mraised
▾

NurtureCloud offers cloud-based sales management software for the real estate industry. The solution utilizes propensity modeling to drive interactions between agents/customers. The company claims that its platform includes buyer and vendor portals which pull data from NurtureCloud, Realestate.com.au and Domain.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 2.1% of this cohort's audience
Activity: 1 product launches · 1 awards announced in 12 mo
Funding rounds
  • Feb 2020Series A$3M
Founders & team
Michal KotCo-Founder & CEO
Investors
Ray White
#6
Deadpooled · Sydney, New South Wales · founded 2014 · 17 employees
$7.6Mraised
▾

AI-based customer support chatbots and virtual assistance solutions for the insurance industry. Its product line includes Rossie and Maggie. Rossie is a sales agent that guides customers through their research, quotation, application, and payment journey. Maggie is an inquiry assistant that answers customer queries and is capable of generating and qualifying leads.

Funding rounds
  • Dec 2017Post IPO$7.6M
Investors
Breakthrough Lab, Springboard Enterprises, 25Fifteen, Collab LumenLab
#7
Series A · Sydney, New South Wales · founded 2017 · 38 employees
$6.8Mraised
▾

Developer of voice analytics software for contact centre quality assurance. The software transcribes calls, evaluates performance, and improves quality assurance standards. It analyses customer interactions, reveals compliance gaps, and identifies caller sentiment. The software uses artificial intelligence, natural language processing, and sentiment analysis. It provides insights about team performance.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 8.5% of this cohort's audience
Funding rounds
  • Mar 2018Series A$6.8M
Founders & team
Richard KimberFounder & Board Director
Investors
Alium Capital, Thorney, SpringCapital Investment, Uluwatu Capital, Partners For Growth
Tech stack
ReactStyled-ComponentsGatsbyGoogle Tag ManagerNetlifyHsts
#8
Funding Raised · Sydney, New South Wales · founded 2005 · 9 employees
$88.1Kraised
▾

TrustSphere is a provider of sales analytics and forecasting solutions. Its sales analytics product does sales forecasting and can be integrated with Salesforce, and IBM connections. Its Risk analytics product, TrustValut evaluates relationships of interest and monitors potential data leakage. Its people analytics product, TrustView can be used for relationship visualizations and advanced social network analytics on communication data. Its clients are Ramco, ISW, IBM, HP, and Next IT Systems among others.

Funding rounds
  • Oct 2017Grant (prize money)$88.1K
Investors
Collab LumenLab
#9
Seed · Sydney, New South Wales · founded 2023
—raised
▾

Provider of AI-powered platform for social selling and lead generation. The platform helps sales teams build relationships and automate personalized outreach. It analyzes brand voice and prospect context to generate messages and comments. The platform also discovers ideal buyers and engages with prospects to build relationships. It provides tools to craft posts and convert engagers into personalized outreach sequences.

Funding rounds
  • Jul 2023Seed—
Founders & team
Serena LamFounder & CEO
Investors
Iterative
Tech stack
CloudflareCloudflare Browser InsightsGoogle AnalyticsHttp/3Next.JsNext.Js App Router
#10
Seed · Surry Hills, New South Wales · founded 2021 · 6 employees
—raised
▾

Provider of document maintenance solutions for insurance policies. It enables users to keep track of various insurance policies under one platform. Users need to upload the insurance document and get access to a dashboard for managing policies and activities such as insurance review, renewal, and managing claims requests.

Funding rounds
  • Jun 2021Seed—
Founders & team
Fabrizia RobertoCo-founder & CEO
Investors
Antler, Byron Ventures
#11
Seed · Sydney, New South Wales · founded 2017 · 6 employees
—raised
▾

Cloud-based workflow automation and predictive lead generation tool. Its proprietary search query interface optimizes results against granular firmographic and technographic profiling that includes organization, technology, and individual characteristics. It uses an AI algorithm and helps to build targeted prospect lists, find leads that are ideal customer look-alikes, define sales-leading trigger events, and visualize target market data. It is a tool available on the subscription based pricing model.

Funding rounds
  • Jun 2018Seed—
Founders & team
Tom RiellyFounder
Investors
Flying Fox Ventures, H2 Ventures, Black Nova
Tech stack
WordpressMysqlPhpBootstrapWp RocketContact Form 7
#12
Series A · Surry Hills, New South Wales · founded 2009 · 15 employees
—raised
▾

Cloud-based tool to manage multiple sales channels. The solution helps businesses to list products and sell them across a growing number of sales channels. It allows users to track sales across multiple sales channels in a unified dashboard. Also offers its own marketplace called Zibbet MArketplace for independent artists, makers, and vintage collectors.

Funding rounds
  • Nov 2017Series A—
Investors
A.C. Moore
Tech stack
NginxOpenresty

Funding & investor landscape

$59.3Mtotal disclosed funding
8companies funded
13disclosed rounds
0rounds last 90 days
Most active investors
Antler2 rounds
Collab LumenLab2 rounds
25Fifteen1 rounds
A.C. Moore1 rounds
AirTree1 rounds
Alium Capital1 rounds
Asia Principal Capital1 rounds
Black Nova1 rounds
Breakthrough Lab1 rounds
Byron Ventures1 rounds

Notable founders

Emily Wilcox
Co-Founder & COO · PractiFI
Adrian Johnstone
Co-Founder & CEO · PractiFI
Michal Kot
Co-Founder & CEO · NurtureCloud
Richard Kimber
Founder & Board Director · Daisee
Serena Lam
Founder & CEO · Fuzzy AI
Fabrizia Roberto
Co-founder & CEO · Koverd
Tom Rielly
Founder · Triggr
Prism market signals · Australia · country-scoped Prism corpus, 69,018 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in New South Wales, Australia?
Radar tracks 93 indexable Sales Force Automation companies headquartered in New South Wales, Australia that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in New South Wales, Australia?
The Sales Force Automation companies in New South Wales, Australia on this list have raised a combined $59.3M in disclosed equity funding across 8 funded companies.
Which is the highest-funded Sales Force Automation company in New South Wales, Australia?
PractiFI is the highest-funded Sales Force Automation company in New South Wales, Australia, with $19.8M in disclosed equity funding.
How many Sales Force Automation companies in New South Wales, Australia are funded?
8 of the 93 Sales Force Automation companies in New South Wales, Australia on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in New South Wales, Australia?
None of the Sales Force Automation companies in New South Wales, Australia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in New South Wales, Australia Sales Force Automation companies?
The most active investors in New South Wales, Australia Sales Force Automation companies on this list include Antler, Collab LumenLab, 25Fifteen, A.C. Moore, AirTree.
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