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Radar · Sales Force Automation in New Zealand

Best Sales Force Automation Companies in New Zealand

The 33 best Sales Force Automation companies in New Zealand in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: JRNY.

33companies tracked
$200Kdisclosed funding
0unicorns
2have raised
Sources & further reading
  • ResearchAndMarkets.com
  • Persistence Market Research

Ranked: Best Sales Force Automation companies in New Zealand

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1JRNY
Conversational platform for enterprise applications
$200K—Acqui-HiredDavid Leach
Chief Executive Officer
2016——
2Flintfox
Trade and revenue management software solutions
—76 mo agoAcquiredMike Ridgway
CEO
1987WordPressMySQLPHP+18—
3Roll
Business management software for enterprises
—133 mo agoSeedMark Osborne
Co-Founder & CEO
2014PrismicPleskPHP+31—
4AgentSend
CRM software for real estate professionals
——UnfundedAaron Pero
Founder
2017Node.jsUbuntuYouTube+19—
5AutoPlay
Lead management solution for auto dealers
——Unfunded—2013WeeblyApple iCloud MailMicrosoft 365+22—
6Brand Machine
Sales enablement platform for a brand’s local branch
——Acquired—2012——
7Cleverdent
Enterprise sales intelligence platform
——DeadpooledRobin Herrera
CEO
2018——
8Cloud Station
Platform offering salesforce implementation solutions
——UnfundedAmber Joseph
Founder & CEO
2021——

Top 3 Sales Force Automation companies in New Zealand

#1
Acqui-Hired · Wellington, Wellington · founded 2016 · 2 employees
$200Kraised
▾

JRNY offers artificial intelligence based conversational platform for enterprise applications. The company claims that the platform is capable of emotionally intelligent conversation thereby streamlining each stage of the customer journey. The platform also provides detailed analytics such as the engagement & click rates, the number of conversations, audience location & demographics etc. Clientele includes Youthline, Volkswagon, Vector, ROTORUA, Ando, MitoQ, WirelessNation etc. The chatbot has applications primarily in the areas of insurance, utilities, and tourism.

Funding rounds
  • Seed$200K
Founders & team
David LeachChief Executive Officer
Investors
First Cut Ventures, Enterprise Angels, Tuia Innovation, Angel HQ, Lightning Lab, Icehouse Ventures
#2
Acquired · Auckland, Auckland · founded 1987 · 130 employees
—raised
▾

Flintfox offers trade and revenue management software solutions to enterprises in addition to consulting and implementation services. Caters to manufacturing, distribution, and retail businesses. Its software integrates with existing ERP systems and enables users to manage trade promotions, set product pricing, and handle rebate agreements. Features of the promotion management module include creation of multiple promotional components, analytics for improving promotion effectiveness, and real-time pricing adjustements.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 76.5% of this cohort's audience · 13 engagements/post (3.5× cohort median)
Activity: 1 awards announced in 12 mo
Founders & team
Mike RidgwayCEOJohn MossChief Executive Officer
Investors
Advent Partners, firstnewsaustralia.online
Tech stack
WordpressMysqlPhpYoutubeYoast SeoRecaptcha
#3
Seed · Auckland, Auckland · founded 2014 · 11 employees
—raised
▾

Roll offers a full suite of business management software for enterprises. Features include sale pipeline management, task management, project management, accounting and invoice management. Users can add contacts to their pipeline, create & manage leads across multiple stages and prepare customized quotes for prospects. Other features include time tracking, reporting and analytics. Notable clients include Pitch Studio and Mantis Digital. The product is available on a subscription basis.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 180 LinkedIn followers
Funding rounds
  • Sep 2015Seed—
Founders & team
Mark OsborneCo-Founder & CEOCandice HindriksenCo-Founder
Investors
Creative HQ, Icehouse Ventures, Green Pure Life, Lightning Lab
Tech stack
Animate.CssApache Http ServerBootstrapCdnjsCloudflareCloudflare Bot Management

Funding & investor landscape

$200Ktotal disclosed funding
1companies funded
1disclosed rounds
0rounds last 90 days
Most active investors
Icehouse Ventures3 rounds
Lightning Lab2 rounds
New Zealand Growth Capital Partners2 rounds
Advent Partners1 rounds
Angel HQ1 rounds
Artesian1 rounds
Creative HQ1 rounds
Enterprise Angels1 rounds
First Cut Ventures1 rounds
Fitzalan Partners1 rounds

Notable founders

David Leach
Chief Executive Officer · JRNY
Mike Ridgway
CEO · Flintfox
John Moss
Chief Executive Officer · Flintfox
Mark Osborne
Co-Founder & CEO · Roll
Candice Hindriksen
Co-Founder · Roll
Prism market signals · New Zealand · country-scoped Prism corpus, 1,105,061 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in New Zealand?
Radar tracks 33 indexable Sales Force Automation companies headquartered in New Zealand that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in New Zealand?
The Sales Force Automation companies in New Zealand on this list have raised a combined $200K in disclosed equity funding across 1 funded companies.
Which is the highest-funded Sales Force Automation company in New Zealand?
JRNY is the highest-funded Sales Force Automation company in New Zealand, with $200K in disclosed equity funding.
How many Sales Force Automation companies in New Zealand are funded?
1 of the 33 Sales Force Automation companies in New Zealand on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in New Zealand?
None of the Sales Force Automation companies in New Zealand on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in New Zealand Sales Force Automation companies?
The most active investors in New Zealand Sales Force Automation companies on this list include Icehouse Ventures, Lightning Lab, New Zealand Growth Capital Partners, Advent Partners, Angel HQ.
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